Cheer Point

Adidas Runners sets up a high-energy Cheer Point on Berlin Half Marathon race day—part cheer zone, part mini street-festival—built to keep runners moving and spectators fueled. Expect DJs and live tunes, plus coffee, pastries, drinks, and on-site customization, alongside race-day essentials like nutrition and course/race visualization. There’s also a recovery element in the mix, making it an easy place to post up, make noise, and catch runners as they come through.

Good to know

• Venue is still TBD; check for the final location before heading out
• Arrive early to claim a good viewing spot and plan for road closures around the course
• Bring weather-ready layers and a noisemaker if available (the vibe is loud and supportive)