Brooks Hyperion House NYC

Brooks Hyperion House takes over Brooks Hyperion House, New York in SoHo from October 29–November 2, 2026, serving as a race-weekend gathering spot for runners, supporters and fans.

Limited-edition merch, shoe customization, photo rooms and DJ sets fill Friday and Saturday, while Sunday and Monday bring gold-foiled race bibs and one-of-one graffiti sweatshirts.

Hours vary daily, from Thursday’s 11 a.m.–3:30 p.m. opening to Monday’s 9 a.m.–3 p.m. finale, with race-morning essentials available through Brooks’ Mile 0 stop.

Details

Date: Thursday, October 29, 2026 – Monday, November 2, 2026
Venue: Brooks Hyperion House
Type: Pop-up / Expo
Brand: Brooks

Pop-up / Expo

Brooks

Brooks Hyperion House NYC

Brooks Hyperion House is the brand's race-weekend hub in SoHo, a gathering place for runners, supporters and fans during NYC Marathon weekend. Thursday opens the space, with the Brooks community on hand and activities to join. On Friday and Saturday the house has limited-edition NYC 2026 merch, a custom photo room and shoe customization, plus a scratch-off surprise at the Brooks Run Club desk and local DJ sets through the day. Sunday and Monday are the Mile 27 Celebration, with custom gold foiling of race bibs to add a finish time or message, a photo room with a big apple and 1 of 1 graffiti sweatshirts. On race morning Brooks runs Mile 0 for runners on the way to the start who have lost their nutrition, forgotten chafing cream or broken a shoelace. Opening hours: - Thursday 11 AM to 3:30 PM - Friday 10 AM to 5 PM - Saturday 10 AM to 5 PM - Sunday 12 to 7 PM - Monday 9 AM to 3 PM

Thu, Oct 29 · 11:00 AM

Brooks Hyperion House