New York is marathon-weekend.com's biggest race week yet
New York passed Berlin and Chicago on events, people and visits to organisers. Medal Monday drew the most people, and five of the ten most popular events were medal engraving.
- 341 events from 286 brands and clubs, about twice Berlin's and Chicago's
- 28,415 people on the New York guide, by Google Analytics
- 7,013 people on Medal Monday, the most of any day, by our own site analytics
Berlin, Germany: marathon-weekend.com today published its numbers for New York City Marathon race week, its biggest race week yet.¹ The site listed 341 events from 286 brands and clubs. Between October 19 and November 2, 2026, Google Analytics counted 28,415 people on the New York guide,² and the site sent 19,076 visits to event organisers.³ Medal Monday, November 2, the day after the race, drew the most people. The race itself, the 2026 TCS New York City Marathon on Sunday, November 1, marked 50 years of the five-borough course. New York Road Runners counted 61,146 finishers on race day.⁴
Counted on the same definitions as Berlin and Chicago 2026,⁵ New York listed about twice their events, and its guide drew 1.3 to 2 times their people. Five of the week's ten most popular events were medal engraving, and Nike, Tracksmith, New Balance, lululemon and Bandit were the brands whose events drew the most people.
"Race week keeps going after the finish line. On the Monday after New York, more people came to our New York guide than on any other day of race week, and two in three of those looking at events were looking at medal engraving," said Michel Tucker, founder of marathon-weekend.com.
The Most Sought-After Brands
Nike's events drew the most people of any brand, ahead of Tracksmith's.⁶ New Balance, lululemon and Bandit completed the top five.
The Most Popular Events
Ranked on the people who viewed each event and those who went through to its organiser,⁷ the ten most popular events of race week were:
- Tracksmith NYC Marathon Weekend 2026
- Bandit NYC Marathon Pop-Up
- Endorphins NYC Fuel Bar
- lululemon Medal Engraving Monday
- Nike Medal Engraving at Paragon Sports
- Nike Medal Engraving at Nike House of Innovation
- Medal Engraving & Medal Portraits Presented by ASICS
- New Balance Run House
- Medal Monday: Free Marathon Medal Engraving at HOKA Flatiron
- On Post-Race Portraits and Flash Tattoos
The top two also drew the most people: 2,704 for Tracksmith's and 2,104 for Bandit's. Five of the ten were medal engraving, and about a third of the 6,793 people who viewed an engraving event viewed two or more.
New York Against Berlin and Chicago
The site listed 341 events for New York's race week, against 165 for Berlin's and 174 for Chicago's. The New York events came from 286 brands and clubs, against 117 in Berlin and 132 in Chicago.
Over the same 15 days around each race, from 13 days before it to the day after, Google Analytics counted 28,415 people on the New York guide, twice Berlin's 14,114 and 1.3 times Chicago's 21,099. Traffic to organisers came to 19,076 visits, 1.6 times Berlin's 11,933⁵ and 1.4 times Chicago's 13,971. Event pages were viewed 120,614 times, nearly one and a half times Chicago's 82,195.
From Browsing to Organisers, and Where They Went
Pages of the New York guide were viewed 204,590 times and its event pages 120,614 times. Those views sent 19,076 visits to organisers.⁸
Eventbrite took about a fifth of those visits, 3,773. Nike's own site came next, then Instagram, Fleet Feet, Movemint, Luma and Endorphins. The other 34% went to 50 more sites.
Medal Monday Drew the Most People
On Monday, November 2, our own site analytics counted 7,013 people on the New York guide,⁹ 48% more than on Friday, which came next. The hour with the most people viewing events was 11 a.m. that Monday, with 797. Of the 6,008 people who viewed events that day, 65% looked at medal engraving.
Shakeouts Led the Calendar
Shakeout runs were the most listed format, with 85 events, ahead of 60 cheer zones, 44 parties, 40 group runs and 33 pop-ups. The areas with the most events were Nolita to the Lower East Side and the blocks around Broome and Grand Streets, with 26 each. An area is a group of events, each within 200 metres of another.
Visitors From 94 Countries
Visitors came from 94 countries,² and nine in ten were in the United States. People saved events 2,349 times and added them to calendars 781 times.
Where to Find It
- The New York 2026 guide, with all 341 events, is at marathon-weekend.com/nyc/2026.
- The New York cheer map is at marathon-weekend.com/cheer/nyc-2026.
How the Numbers Were Counted
The numbers come from our own site analytics, Google Analytics, Google Search Console and our event listings. Traffic covers October 19 to November 2, 2026, and the event counts cover every event listed for the race week. Bots, automated traffic and our own team are removed from our own analytics counts. Berlin and Chicago are counted the same way over their own race weeks, except Berlin's traffic to organisers (note 5).
About marathon-weekend.com
marathon-weekend.com is a directory of the events around the world's major marathons: shakeout runs, brand pop-ups, cheer zones, parties and community meetups. Its race weeks include London, Berlin, Chicago, New York, Boston, Tokyo, Sydney and Los Angeles. It also covers other event weeks, among them UTMB Mont-Blanc, the Berlin Half Marathon and Paris Fashion Week. List, calendar and map views let people plan race week, save events and add them to their calendars.
Press Contacts
Michel Tucker
marathon-weekend.com
+49 151 64964209
Notes
- Biggest by events listed, against every edition on the site: 341 events, against 180 for New York 2025, the next largest.
- People on the New York guide are Google Analytics users over the window, the one people count all three cities share. Our own analytics counted 33,921 people. Google Analytics counts fewer, since blockers and cookie refusals hide some people from it. Its figures for November 2 were still provisional when pulled on November 4, so the people count and the number of countries can shift slightly.
- Traffic to organisers counts visits from an event's link out to its organiser. 8,189 people went through, and a person can go through more than once.
- Race facts from New York Road Runners' own pages, read November 4, 2026: the finisher-count release of November 2 and the story on 50 years of the five-borough course. NYRR's finisher count is as of November 1 and subject to change after final scoring.
- Berlin's traffic to organisers includes automated traffic and our own team, which the Chicago and New York counts leave out, so Berlin's figure reads high.
- Brands are ranked on the people who viewed their events, plus the people who went through to an organiser and Google searches that named the brand and reached the site.
- Events are ranked on the people who viewed each one, plus those who went through to its organiser.
- Page views and event page views come from our own analytics, with automated traffic and our own team left out. Destinations count each visit by the site the event links to. 37 visits went to events that no longer carry a link and 36 to marathon-weekend.com itself, and neither is in any share. Shares are rounded.
- Daily visitors, hourly viewers and the Medal Monday shares come from our own site analytics.
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