Balenciaga

Balenciaga Techwear Wellness Pop-Up

Balenciaga brings its Techwear Wellness campaign to Paris as a walk-in pop-up built around fashion-week fuel. The shop-style setup serves healthy drinks, limited-edition protein bars and made-to-order smoothies and juices formulated for an energy boost or post-show recovery. Think a quick browse-and-sip reset between runway calls, more sleek wellness counter than traditional retail drop.