Balenciaga Techwear Wellness Pop-Up
Pop-up / Expo

Balenciaga Techwear Wellness Pop-Up

Fri, June 26 – Sun, June 28

8:00 AM – 6:00 PM · 58h

Event

Hosted by

About

Balenciaga brings its Techwear Wellness campaign to Paris as a walk-in pop-up built around fashion-week fuel. The shop-style setup serves healthy drinks, limited-edition protein bars and made-to-order smoothies and juices formulated for an energy boost or post-show recovery. Think a quick browse-and-sip reset between runway calls, more sleek wellness counter than traditional retail drop.

Event Details

Type

Pop-up / Expo

Marathon

Paris Fashion Week 2026

Duration

58 hours
Paris Men's Fashion Weektechwearwellnesssmoothiesjuicesprotein bars