PUMA The NITRO™ Lab — London Marathon 2026
PUMA transforms the Institute of Contemporary Arts on The Mall into The NITRO™ Lab for London Marathon weekend — a hub for performance, customisation, and community.
Drop in for personalised marathon posters, live garment printing, lace and sock customisation, a 1K treadmill challenge with a live leaderboard, a claw machine, and an innovation hall previewing PUMA's latest NITRO™ tech and PROJECT3. Refuel with Flat White or F**k Off coffee.
Saturday features a 5K shakeout run hosted by PUMA athlete Lucy Davis with a panel session after.
Sunday is finisher day — free beer, pizza, and tattoos for anyone with a marathon medal.
**Hours**
- Friday 24 April: 12:00 PM – 7:00 PM
- Saturday 25 April: 10:00 AM – 6:00 PM
- Sunday 26 April: 1:00 PM – 3:00 PM (finishers celebration)
**Good to know**
- ICA, The Mall, London SW1Y 5AH — enter via The Mall
- Open to all, no ticket required for the lab itself
- Shakeout run and PROJECT3 events require registration via pumaldn.com
- Medal engraving also available at PUMA London Flagship (376-384 Oxford St) — Sunday 12–7PM, continuing Monday & Tuesday 10AM–9PM
