Pop-ups & Expo at the NYC Marathon 2026
Updated
3 pop-ups are happening around the NYC Marathon 2026, October 27–29, from Bonzer, Currently Running, PAO Labs and more.
Tuesday, 27 Oct
Wednesday, 28 Oct
Thursday, 29 Oct
Pop-ups & Expo by the numbers
- Events listed
- 3
- Brands
- 14
- Earliest start
- 7:00 AM
- Busiest day
- Tuesday, Oct 27
- Run multiple days
- 3
What are pop-ups?
Race-week pop-ups are the temporary stores, activations and expo stands that appear for the weekend and then vanish. This is where the limited kit, the customisation stations and the free coffee live. Most open for several days, so the quiet slots are early morning and late afternoon.
Good to know
- When are the pop-ups at the NYC Marathon 2026?
- The 3 we list run across October 27–29, with the most on Tuesday, Oct 27.
- How early do they start?
- The earliest start we hold is 7:00 AM. Times are shown in the event city's local timezone.
- Where do they happen?
- Across 3 venues. Each event page carries the address and a map.
- Is anything open for more than one day?
- 3 of them run across multiple days, so they are worth a visit outside the race-morning rush.