Map showing Brooks Hyperion House Chicago
Pop-up / Expo

Brooks Hyperion House Chicago Marathon Weekend 2025

Fri, October 10 – Mon, October 13

11:00 AM – 4:00 PM · 77h

Event

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About

Brooks Hyperion House transforms into marathon weekend headquarters with four days of signature brand experiences, athlete panels, shakeout runs, and celebrations.

Daily Hours

  • Friday, October 10: 11:00am-6:00pm
  • Saturday, October 11: 11:00am-5:00pm
  • Sunday, October 12: 7:00am-5:00pm
  • Monday, October 13: 10:00am-4:00pm

Always Available During Open Hours

  • Signature brand experiences
  • Exclusive giveaways
  • Custom tote bags with shoe trials
  • Brooks merchandise and gear
  • No RSVP needed for general house access

Friday, October 10

Brooks Run Club Shakeout Run with Brooks Athletes

Time: 8:00am-9:00am
Easy 5K with Brooks pro athletes. Complimentary coffee and breakfast provided.
RSVP required

Run the Culture: Conversation with PYNRS

Time: 10:00am-11:00am
Sidney Baptista discusses run culture and Brooks partnership. Exclusive "Run the Culture" Seattle episode screening, Q&A, and raffle.
RSVP required

Saturday, October 11

Brooks Run Club Shakeout Run with Brooks Athletes

Time: 8:00am-9:00am
Marathon eve 5K with Brooks pro athletes. Complimentary coffee and breakfast provided.
RSVP required

Crushing the Chicago Marathon

Time: 10:00am-11:00am
Fireside chat with CJ Albertson and Susanna Sullivan sharing race tips and Tokyo experiences.
RSVP required

Talking Tokyo

Time: 5:00pm-7:00pm
Women's distance stars roundtable on Tokyo global championship. Light bites and drinks to follow.
RSVP required

Sunday, October 12 - Race Day

Race Broadcast Viewing Party

Time: 7:00am-11:00am
Live marathon broadcast with complimentary coffee and breakfast.
RSVP required

Brooks Cheer Zone

Time: 7:00am-2:30pm
Course support station. Details to be announced.

Post-Race Celebration

Time: 9:00am-5:00pm
Complimentary snacks and drinks, professional medal photography, giveaways, and finisher scarves while supplies last.
No RSVP necessary.

Monday, October 13

Post-Race Celebration Continues

Time: 10:00am-4:00pm
Extended celebration with complimentary refreshments, medal photography, giveaways, and finisher scarves while supplies last.
No RSVP necessary.

Event Features Throughout Weekend

  • Professional athlete appearances
  • Exclusive Brooks x PYNRS content
  • Custom tote bags with shoe trials
  • Complimentary refreshments at select events
  • Professional medal photography
  • Finisher scarves (while supplies last)
  • Brooks Run Club community experiences

Registration Notes

  • Daily house access requires no RSVP
  • Specific events require advance registration (see individual event links)
  • All events take place at Brooks Hyperion House unless otherwise noted

Location

Brooks Hyperion House
401 N Michigan Avenue
Chicago, IL 60611

Partners

Brooks Running, Brooks Run Club, PYNRS

Event Details

Type

Pop-up / Expo

Marathon

Chicago Marathon 2025

Duration

77 hours