Brooks presents a four-day activation space during Berlin Marathon weekend, combining running activities, lifestyle experiences, and community events at their Hyperion House pop-up location. ### Event Features #### Running Activities - Daily group runs with varying distances and paces (5-7km) - Warm-up sessions before each run - Special themed runs including Techno Run and Shake-Out-Run - Post-run refreshments and snacks #### Always-On Activities - Brooks gear testing and product trials - Personalized merchandise station - Tattoo and nail art services - Hair braiding and beard styling - Games area - Coffee station #### Programming - Panel discussions with running industry professionals - Interviews with running influencers and athletes - Meet & greet sessions with special guests - Yoga and recovery sessions ### Daily Schedule **Thursday, September 18** - 09:00: Opening and Always-On activities - 16:00: Opening with Brooks Crew & Ambassadors - 16:30: Meet & Greet with Special Guest - 17:00: Test & Try Speed Series - 18:00: Warm-up for run - 18:30: Hyperion Run with ndo.club (7km/5min pace) - 19:30-22:00: Brooks Hyperion House Opening Party **Friday, September 19** - 09:00: Opening and Always-On activities - 09:30: Warm-up for run - 09:45: Breakfast Run with Lionttv (5km/6min pace) - 11:00: Interview with ndo.club founder Sertan Cak - 14:00: Reading with Hajo Schumacher (Achim Achilles) - "Lügen haben schnelle Beine" - 15:00: Panel Talk with Christian Ermert (Läuft/Laufen.de) and Urs Weber (Runner's World) - 16:00: Interview with YouTube personality Lionttv - 17:00: Test & Try - 18:00: Warm-up for run - 18:30: Techno Run Zalando x Brooks - 19:30-22:00: Brooks x Zalando Party (invite only) **Saturday, September 20** - 09:00: Opening and Always-On activities - 10:30: Warm-up for run - 11:00: Shake-Out-Run with André Hamann (5km/7min pace) - 15:00: Panel Talk with Brooks Road Runners Nina Voelckel & Florian Bochert - 16:00: Pre-race Yoga with André Hamann **Sunday, September 21** - 09:00-22:00: Full day activities - 09:30: Brooks Hype Zone at KM 9.28 - 18:00: No Cramps After Race Party ### Registration Register through Brooks ### Additional Brooks Presence - Messe Berlin Expo Hall 1, Stand 1.05.00 - featuring Hyperion series and classic models - Brooks Hype Zone at race kilometer 9.28 (Lucy's Torstraße) ### Location PLATTE Memhardstraße 8 10178 Berlin (Mitte district, near Rosenthaler Platz) ### Partners Event presented by Brooks Running in collaboration with: - **Zalando Sports** - Co-hosting Techno Run and Friday party - **ndo.club** - Running club partner ### Featured Guests & Speakers - **André Hamann** (@andrehamann) - Lagree & Reformer Pilates Teacher, leading runs and yoga sessions - **Lionttv** (@lionttv) - YouTube personality and Brooks ambassador, leading Breakfast Run - **Nina Voelckel** (@nina_voelckel) - Brooks Road Runner, panel speaker - **Florian Bochert** (@run.flo.run) - Brooks Road Runner, panel speaker - **Hajo Schumacher** (@hajoschumacher) - Author (Achim Achilles), reading from "Lügen haben schnelle Beine" - **Christian Ermert** - Editor-in-Chief of Läuft/Laufen.de - **Urs Weber** - Running Director at Runner's World - **Sertan Cak** - Founder of ndo.club
