First to the Trackhouse & After Party

A post-race hangout with a competitive twist: “First to the Trackhouse” brings the Boston tradition to London, awarding prizes to the first man and woman to make it to the shop after finishing. Runners can stamp their finish time onto a free commemorative poster (available Sunday post-race and again Monday while supplies last), then stick around for drinks—alcoholic and non-alcoholic—plus Piccadilly Whip ice cream outside. There’s also on-the-spot customization for the Heirloom Hoodie, stitched and patched on a traditional Singer sewing machine for a proper marathon-week keepsake.