This is the London Marathon 2026 archive.
Pop-ups & Expo at the London Marathon 2026
23 pop-ups are happening around the London Marathon 2026, April 10–25, from Hyperice, Cadence, New Balance and more.
Updated
See all 23 on the mapFriday, Apr 101 event
Thursday, Apr 162 events
Monday, Apr 201 event
Tuesday, Apr 211 event
Wednesday, Apr 222 events
Thursday, Apr 236 events
- 10:00 AMSOAR × LDN26 — X RACE Pop-UpSOAR London, LondonSOARMulti-day
- 11:00 AMCENTER FOR BEGINNERS — Endless Runners (London Marathon Week Pop-Up)Progress Clubhouse, LondonMinor Planet · PROGRESS RUNNING CLUB · New BalanceMulti-day
- 1:00 PMThe Running Channel Clubhouse (London Calling)ST.ART Gallery, LondonThe Running ChannelMulti-day
- 6:00 PMHouse of SportsShoes — Marathon Week TakeoverHouse of SportsShoes, LondonSportsShoesMulti-day
- 6:00 PMPeloton 2026 London Race WeekendPeloton Studios London, LondonPeloton · Asian Girls Run · HypericeMulti-day
- 6:30 PMApple London Marathon 2026Apple Brompton Road, LondonApple · TCS London MarathonMulti-day
Friday, Apr 248 events
- 10:00 AMKnees Up Race MarketKnees Up (KU), LondonKnees Up · Greater Goods · Flowerhead · Fuel Counter · Helinox · SOAR Running · Tracksmith · Marathon Handbook · APR Mag · Flowerboy Studio · Furies Running · Swords Athletics · TTTT AthleticsMulti-day
- 11:00 AMOn LightSpray™ Tour LondonOn LightSpray Tour — 3 Hanover Square, LondonONMulti-day
- 12:00 PMUVU Reverie Pop-UpFlannels Oxford Street, LondonUVU ClubMulti-day
- 12:00 PMPUMA The NITRO™ Lab — London Marathon 2026ICA (Institute of Contemporary Arts), LondonPumaMulti-day
- 2:00 PMNew Balance Run House at Somerset HouseSomerset House (Embankment Galleries), LondonNew Balance · Pillar Performance · Runner Beans Club · PASSA · LES RunMulti-day
- 2:00 PMRunna London Race Weekend 202659 Greek St, LondonRunna · LululemonMulti-day
- 2:30 PMBrooks Let's Run There: LondonBrooks Hyperion House — Outernet London, LondonBrooksMulti-day
- 6:00 PMRepresent 247 × WHOOP London Marathon WeekendRepresent, LondonREPRESENT · WHOOP · Runneralerts · Red BullMulti-day
Saturday, Apr 252 events
Pop-ups & Expo by the numbers
- Events listed
- 23
- Brands
- 63
- Earliest start
- 1:00 AM
- Busiest day
- Friday, Apr 24
- Run multiple days
- 21
Events per day
- 110
- 216
- 120
- 121
- 222
- 623
- 824
- 225
Pop-ups & Expo on the map
What are pop-ups?
Race-week pop-ups are the temporary stores, activations and expo stands that appear for the weekend and then vanish. This is where the limited kit, the customisation stations and the free coffee live. Most open for several days, so the quiet slots are early morning and late afternoon.
Good to know
- When are the pop-ups at the London Marathon 2026?
- The 23 we list run across April 10–25, with the most on Friday, Apr 24.
- How early do they start?
- The earliest start we hold is 1:00 AM. Times are shown in the event city's local timezone.
- Where do they happen?
- Across 23 venues. Each event page carries the address and a map.
- Is anything open for more than one day?
- 21 of them run across multiple days, so they are worth a visit outside the race-morning rush.