Marathon Weekend

This is the London Marathon 2026 archive.

Pop-ups & Expo at the London Marathon 2026

Updated

23 pop-ups are happening around the London Marathon 2026, April 10–25, from Hyperice, Cadence, New Balance and more.

Open MapAll Events

Friday, 10 Apr

Thursday, 16 Apr

Monday, 20 Apr

Tuesday, 21 Apr

Wednesday, 22 Apr

Thursday, 23 Apr

Friday, 24 Apr

Saturday, 25 Apr

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Pop-ups & Expo by the numbers

Events listed
23
Brands
63
Earliest start
1:00 AM
Busiest day
Friday, Apr 24
Run multiple days
21

What are pop-ups?

Race-week pop-ups are the temporary stores, activations and expo stands that appear for the weekend and then vanish. This is where the limited kit, the customisation stations and the free coffee live. Most open for several days, so the quiet slots are early morning and late afternoon.

Good to know

When are the pop-ups at the London Marathon 2026?
The 23 we list run across April 10–25, with the most on Friday, Apr 24.
How early do they start?
The earliest start we hold is 1:00 AM. Times are shown in the event city's local timezone.
Where do they happen?
Across 23 venues. Each event page carries the address and a map.
Is anything open for more than one day?
21 of them run across multiple days, so they are worth a visit outside the race-morning rush.