Boston Is Building, London Is Starting, and the Spring Story So Far

The Spring So Far. We published our first editorial this week: a data-driven walkthrough of the three spring race weekends that have already happened. Tokyo drew the highest single-week traffic spike with 49 side events. LA nearly matched it in users with 112 events across 72 venues. Berlin Half, a half marathon, pulled the deepest engagement numbers of any spring race. The piece also tracks which brands showed up where. Nike was in four of five cities, Tracksmith followed the World Marathon Majors, Bandit followed the scene.

Boston Is Two Weeks Out. The Boston page has 56 events and counting. Nike and Heartbreak announced a full week of programming. Adidas is turning Heartbreak’s Cambridge spot into a Hyper Hub. Brooks has a pop-up. PYNRS is setting up a clubhouse at Concepts. RIVS Run Club is doing a shakeout with Tommy Rivs and Tim Tollefson. There will be more as we get closer to race day.

London Has Started. Two Tracksmith events so far: the Trackhouse Popup running April 22–27 and a pre-race shakeout the day before. Last year London had 59 events and 38 brands. The page will look very different by race week.

Stories

Tokyo, Los Angeles, Berlin Half, and Then the Majors. How five spring race weekends drew very different crowds.

New Events: Boston

Nike Running and Heartbreak. Weeklong programming with community meetups and a shakeout run with Nike global athletes.

Adidas Hyper Heartbreak. Heartbreak’s Cambridge outpost becomes a marathon-weekend Hyper Hub.

RIVS Run Club x Marathon Sports. 3K shake-out loop with Tim Tollefson and Tommy Rivs.

Brooks Hyperion House. Marathon-week pop-up with brand experiences and giveaways.

PYNRS “The Home Run.” Concepts turned into a come-and-go clubhouse with rotating activations.

New Events: London

Tracksmith Trackhouse Popup. Shop-meets-clubhouse expo at the London Trackhouse, April 22–27.

Pre-Race Shakeout. Relaxed 4K run led by Tracksmith’s London Community Manager, day before the race.