PUMA NITRO Lab Chicago

PUMA’s NITRO Lab takes over The NITRO Lab at Tribune Tower, Chicago, from October 9–12, 2026, for a marathon-weekend pop-up blending racing, retail and recovery.

The daily 1K Energy Race rewards sub-four-minute runners, while custom posters and tees, Metric Coffee cold brew, athlete appearances, a live DJ and a Naperville Running Company shop round out the lineup.

Hours are noon–6 p.m. Friday, 10 a.m.–6 p.m. Saturday, noon–5 p.m. Sunday and 10 a.m.–2 p.m. Monday.

Details

Date: Friday, October 9, 2026 – Monday, October 12, 2026
Venue: The NITRO Lab, Tribune Tower
Type: Pop-up / Expo
Brands: Puma, Metric Coffee, Naperville Running Company

Pop-up / Expo

PumaMetric CoffeeNaperville Running Company

PUMA NITRO Lab Chicago

PUMA's NITRO Lab takes over Tribune Tower on Michigan Avenue for marathon weekend. The centerpiece is the daily 1K Energy Race on a treadmill, where a kilometer under four minutes unlocks rewards, a place on the live leaderboard and a chance to win a pair of Fast-R NITRO Elite 3. Visitors can make custom posters and tees, grab something from the candy bar, get a custom tattoo and fuel up with Nitro Cold Brew from Metric Coffee. Naperville Running Company runs a retail pop-up inside, and the Lab hosts athlete appearances, a live DJ and giveaways across the weekend. Opening hours: - Friday 12 to 6 PM - Saturday 10 AM to 6 PM - Sunday 12 to 5 PM - Monday 10 AM to 2 PM

Fri, Oct 9 · 12:00 PM

The NITRO Lab, Tribune Tower