PUMA The NITRO™ Lab — London Marathon 2026

PUMA brings The NITRO™ Lab to ICA (Institute of Contemporary Arts), London for London Marathon weekend, running 24–26 April 2026 with personalised marathon posters, live garment printing, lace and sock customisation, a 1K treadmill leaderboard challenge, and an innovation hall spotlighting NITRO™ tech and PROJECT3.

Highlights include a Lucy Davis–hosted shakeout 5K and panel on Saturday 25 April 2026, plus a finisher-day celebration on Sunday 26 April 2026 with free beer, pizza, and tattoos for anyone showing a marathon medal—no ticket required for the lab itself.

Details

Date: Friday, April 24, 2026 – Sunday, April 26, 2026
Venue: ICA (Institute of Contemporary Arts)
Type: Pop-up / Expo
Brand: Puma

Pop-up / Expo

Puma

PUMA The NITRO™ Lab — London Marathon 2026

PUMA transforms the Institute of Contemporary Arts on The Mall into The NITRO™ Lab for London Marathon weekend — a hub for performance, customisation, and community. Drop in for personalised marathon posters, live garment printing, lace and sock customisation, a 1K treadmill challenge with a live leaderboard, a claw machine, and an innovation hall previewing PUMA's latest NITRO™ tech and PROJECT3. Refuel with Flat White or F**k Off coffee. Saturday features a 5K shakeout run hosted by PUMA athlete Lucy Davis with a panel session after. Sunday is finisher day — free beer, pizza, and tattoos for anyone with a marathon medal. **Hours** - Friday 4/24: 12:00 PM – 7:00 PM - Saturday 4/25: 10:00 AM – 6:00 PM - Sunday 4/26: 1:00 PM – 3:00 PM (finishers celebration) **Good to know** - ICA, The Mall, London SW1Y 5AH — enter via The Mall - Open to all, no ticket required for the lab itself - Shakeout run and PROJECT3 events require registration via pumaldn.com - Medal engraving also available at PUMA London Flagship (376-384 Oxford St) — Sunday 12–7PM, continuing Monday & Tuesday 10AM–9PM

Fri, Apr 24 · 12:00 PM

ICA (Institute of Contemporary Arts)