Ready. Set. BUBS.

BUBS, the Swedish candy brand, opens a one-day candy shop on the Lower East Side two days before the marathon. The runners Tommie Runz, Herm and Berto host it with BUBS. Guests build their own bag at the pick-n-mix bar, pick a flavor from the wall of BUBS bags and get an aura reading for their race-week energy. Runners also leave with BUBS shoelaces and bib magnets for Sunday, plus a HydraPak FuelPak to fill at the bar. Entry is free with an RSVP, but spots are limited and an RSVP does not guarantee entry. Guests under 18 must come with a parent or guardian.