HYPERFORMANCE — WorldTour performance (Paris Fashion Week)

Thu, June 25 – Mon, June 29

12:00 AM – 12:00 AM · 96h

Event

About

MAAP, GreenEDGE and Mental Athletic bring HYPERFORMANCE to Paris Fashion Week, a study in WorldTour cycling apparel technology and the garments, materials and innovations built for racing at the highest level. The installation includes the first reveal of the 2026 GreenEDGE Swap Out kit alongside a wider look at the design and performance systems behind modern WorldTour racing. An opening night on June 25 brings drinks, music and conversation to launch it.

Good to know

  • Installation runs June 25 to 28 at 36 Rue Étienne Marcel, Paris
  • Opening night June 25, 6 to 8 PM, tickets via Eventbrite

Event Details

Type

Other

Marathon

Paris Fashion Week 2026

Duration

96 hours