Marathon Weekend
MAAP Brand Partner
M

MAAP

Paris Fashion Week 2026

HYPERFORMANCE Opening Reception

MAAP, GreenEDGE and Mental Athletic open HYPERFORMANCE with a reception on the first evening, a first look at the installation's study of WorldTour cycling apparel and the reveal of the 2026 GreenEDGE Swap Out kit. Expect a gallery-style walkthrough with drinks, music and conversation across a tight two-hour window. **Good to know** - June 25, 6 to 8 PM, tickets via Eventbrite - 36 Rue Étienne Marcel, Paris

Map of event location
Party

Thursday, June 25, 2026 at 6:00 PM

Until 8:00 PM

36 Rue Étienne Marcel, Paris

Paris

HYPERFORMANCE — WorldTour performance (Paris Fashion Week)

MAAP, GreenEDGE and Mental Athletic bring HYPERFORMANCE to Paris Fashion Week, a study in WorldTour cycling apparel technology and the garments, materials and innovations built for racing at the highest level. The installation includes the first reveal of the 2026 GreenEDGE Swap Out kit alongside a wider look at the design and performance systems behind modern WorldTour racing. An opening night on June 25 brings drinks, music and conversation to launch it. **Good to know** - Installation runs June 25 to 28 at 36 Rue Étienne Marcel, Paris - Opening night June 25, 6 to 8 PM, tickets via Eventbrite

Map of event location
Other

Thursday, June 25, 2026 at 12:00 AM

Ends: Monday, June 29 at 12:00 AM

36 Rue Étienne Marcel, Paris

Paris