PLAY ON Concept Store

PLAY ON opens a concept store in Paddington for Sydney Marathon Week, running 9am to 4pm daily from Thursday 27 to Saturday 29 August, presented by PILLAR Performance. It is built around an idea rather than a single product category, pulling a cafe, events and workshops into one brand world. The aim is to celebrate being a runner rather than to sell shoes.

The space showcases LNDR, On, MAAP, Oakley, St. ALi, La Marzocco, Tempo Journal, Notes Running, Technogym and Volkswagen. Programming mixes invite-only and community sessions. They include the PILLAR x On Treadmill Relay, Open Hips Calves and Questions presented by The Running Room, a session with Nedd Brockmann and PUMA plus the Saturday Shakeout and Lock In alongside LNDR and Oakley.