Boston 2026 Hyper Heartbreak with Adidas Running

Heartbreak Cambridge turns into a marathon-weekend “Hyper Hub” as Heartbreak and adidas Running roll out a community-focused activation celebrating the adidas Hyperboost Edge—built around hyper cushioning, energy, and lightness. Expect a lineup that mixes social and sport: a BAA 5K afterparty with global run leaders, a Boston-based film premiere, and an all-star shakeout run designed to get runners race-ready. The weekend is hosted by Heartbreak leaders Fidelis Teixeira and Devin Miller, with the shop reimagined as a hangout for connection, conversation, and trying the Hyperboost feel in person.