This is the Boston Marathon 2026 archive.
Pop-ups & Expo at the Boston Marathon 2026
16 pop-ups are happening around the Boston Marathon 2026, April 14–18, from Brooks, Cadence, Hyperice and more.
Updated
See all 16 on the mapTuesday, Apr 141 event
Wednesday, Apr 151 event
Thursday, Apr 166 events
- 6:30 AMEndorphins Fuel Bar (Boston Marathon)Endorphins Fuel Bar, BostonNew Balance · Endorphins Running · SiS · ShokzMulti-day
- 9:00 AMASICS Marathon Week Boston 2026ASICS Boston Run Shop powered by Marathon Sports, BostonAsics · Marathon SportsMulti-day
- 10:00 AMThe Rec Room334 Newbury St, Boston, MA 02115, BostonR.A.D®Multi-day
- 10:00 AMBoston 2026 Hyper Heartbreak with Adidas RunningHeartbreak Hill Running Company, CambridgeAdidas · Heartbreak RunMulti-day
- 11:00 AMOn LightSpray™ Tour BostonOn LightSpray Tour Boston, BostonON · DICK's Sporting Goods · Maurten · CadenceMulti-day
- 1:00 PMBrooks Hyperion House: Boston 2026Brooks Hyperion House: Boston, Boston, MABrooksMulti-day
Friday, Apr 175 events
- 9:00 AMCadence x WHOOP Fuel HubWHOOP HQ, BostonCadence · WHOOPMulti-day
- 9:00 AMBoston Base Camp by The Running Channel x Sports Tours InternationalBoston Base Camp, BostonThe Running Channel · Sports Tours InternationalMulti-day
- 9:00 AMrabbit Boston 2026 Pop-Up Shop (Boston Marathon Weekend)rabbit Pop-Up Shop (Newbury Street), BostonRabbit · Goodr · Yerba Madre · HydraPak · HypericeMulti-day
- 9:00 AMBandit Boston 2026 Pop-Up — The (Other Other) GardenThe (Other Other) Garden, BostonBanditMulti-day
- 10:00 AMRunna Boston Race Weekend 2026583 Boylston St, Boston, MA 02116, USA, BostonMulti-day
Saturday, Apr 183 events
- 9:00 AMZappos Boston Race Weekend Truck Pop-Up191 Atlantic Ave, Boston, MA 02111, BostonRitual Run Club · Gansett Run Club · Hyperice · ZapposMulti-day
- 10:00 AMHOKA Light House (Boston)HOKA Light House, BostonHOKA · Wahoo · ZwiftMulti-day
- 10:00 AMPerformance Becomes Art: A Therabody ExperienceCopley Society of Art, BostonTherabody · MovemintMulti-day
Pop-ups & Expo by the numbers
- Events listed
- 16
- Brands
- 38
- Earliest start
- 6:30 AM
- Busiest day
- Thursday, Apr 16
- Run multiple days
- 16
Events per day
- 114
- 115
- 616
- 517
- 318
Pop-ups & Expo on the map
What are pop-ups?
Race-week pop-ups are the temporary stores, activations and expo stands that appear for the weekend and then vanish. This is where the limited kit, the customisation stations and the free coffee live. Most open for several days, so the quiet slots are early morning and late afternoon.
Good to know
- When are the pop-ups at the Boston Marathon 2026?
- The 16 we list run across April 14–18, with the most on Thursday, Apr 16.
- How early do they start?
- The earliest start we hold is 6:30 AM. Times are shown in the event city's local timezone.
- Where do they happen?
- Across 16 venues. Each event page carries the address and a map.
- Is anything open for more than one day?
- 16 of them run across multiple days, so they are worth a visit outside the race-morning rush.