Marathon Weekend

This is the Boston Marathon 2026 archive.

Pop-ups & Expo at the Boston Marathon 2026

Updated

16 pop-ups are happening around the Boston Marathon 2026, April 14–18, from Brooks, Cadence, Hyperice and more.

Open MapAll Events

Tuesday, 14 Apr

Wednesday, 15 Apr

Thursday, 16 Apr

Friday, 17 Apr

Saturday, 18 Apr

Pop-ups & Expo by the numbers

Events listed
16
Brands
38
Earliest start
6:30 AM
Busiest day
Thursday, Apr 16
Run multiple days
16

What are pop-ups?

Race-week pop-ups are the temporary stores, activations and expo stands that appear for the weekend and then vanish. This is where the limited kit, the customisation stations and the free coffee live. Most open for several days, so the quiet slots are early morning and late afternoon.

Good to know

When are the pop-ups at the Boston Marathon 2026?
The 16 we list run across April 14–18, with the most on Thursday, Apr 16.
How early do they start?
The earliest start we hold is 6:30 AM. Times are shown in the event city's local timezone.
Where do they happen?
Across 16 venues. Each event page carries the address and a map.
Is anything open for more than one day?
16 of them run across multiple days, so they are worth a visit outside the race-morning rush.