Thu, April 16 – Mon, April 20
1:00 PM – 6:00 PM · 101h
Brooks' marathon-week home base takes over a Boston storefront from Thursday through Monday, offering rotating brand experiences, complimentary drinks, exclusive giveaways, and a come-and-go vibe built for both racers and spectators. The space doubles as the launchpad for a packed week of community programming — shakeout runs with Brooks pro athletes, an elite-athlete panel, a live podcast taping, race-morning support, an on-course cheer station, and a post-race celebration with bib gold foiling and finisher tattoos.
Good to know:
Type
Marathon
Boston Marathon 2026Duration
101 hours