rabbit Boston 2026 Pop-Up Shop (Boston Marathon Weekend)

rabbit’s Newbury Street pop-up turns Boston Marathon week into an all-day hang: shop the Boston Race Kit, browse the exclusive rabbit x Zach Litoff collection (with the space designed by Litoff), and get an EZ Tee screen-printed on-site. Friday night brings a welcome reception (6–7:30 PM) with drinks and light bites plus a chance to meet Litoff, while Saturday (9:30 AM) and Sunday (9 AM) kick off with easy, no-drop 3-mile shakeout runs hosted with rotating partners—goodr and Yerba Madre on Saturday, then HydraPak and Hyperice on Sunday—with limited giveaways for early arrivals. Post-race, the shop shifts into finisher mode on Monday: stamp a limited-edition Litoff poster, grab finisher socks (while supplies last), and book time in the Hyperice recovery lounge for 10–15 minutes in Normatec boots; finisher portraits run Monday and Tuesday for anyone with a bib.

Good to know

• Location: 301 Newbury Street.
• Pop-up hours: Fri 9 AM–5 PM; Sat–Sun 9 AM–6 PM; Mon 1 PM–6 PM; Tue 8 AM–12 PM.
• Giveaways are first-come (first 75 at Saturday’s shakeout get goodr sunglasses; first 50 Sunday get a custom rabbit x HydraPak bottle).
• Welcome reception space is limited and requires an RSVP; recovery tools are first come, first served.