Nike Area 72 serves as the hub for athlete intelligence and innovation during marathon week, featuring elite sport science services, recovery technology, and community programming. ### Opening Hours **Wednesday, September 17** - 14:00-20:00 - Area 72 Open - 18:00-20:00 - The Warm-Up Run with BTC & @princessmaikelea - [Register here](https://www.nike.com/de/experiences/events/details?eventID=63996) **Thursday, September 18** - 12:00-20:00 - Area 72 Open - 15:00-20:00 - Marathon Expo Shuttle **Friday, September 19** - 12:00-20:00 - Area 72 Open - 12:00-20:00 - Marathon Expo Shuttle **Saturday, September 20** - 10:00-20:00 - Area 72 Open - 10:00-12:00 - Joy Run Collective Shake Out Run - [Register here](https://www.nike.com/de/experiences/events/details?eventID=63994) - 10:00-20:00 - Marathon Expo Shuttle **Sunday, September 21 - Race Day** - 09:30-18:00 - Area 72 Open **Monday, September 22** - 12:00-20:00 - Area 72 Open **Tuesday, September 23** - 12:00-18:00 - Area 72 Open ### Services & Features #### Nike Sport Research Lab (Registration Required) - NSRL FORM: State-of-the-art motion-capture technology - Full-body biomechanical analysis - One-on-one coaching sessions - Data decoding and performance optimization - [Register for individual day sessions](https://www.nike.com/de/experiences/groups?groupId=44) #### Classified Innovation - Heritage meets latest breakthroughs - Alphafly to Breaking4 technology showcase - Expert footwear consultation - Cushioning selection guidance #### Elite Coaching - Race preparation strategies - Performance analysis - Data-driven training insights - PB pursuit planning #### Hyper Lab Recovery - Hyperboot Thermal Testing - Hyperice Recovery Chamber - Professional recovery tools - Athlete rejuvenation services #### Product Performance Testing - Footwear analysis and fitting - Cushioning recommendations - Goal-specific product matching #### Nike By: Sucuk und Bratwurst - Berlin-based art collective collaboration - Capsule collection available - Custom running singlet creation - Nike By You personalization #### Marathon Expo Shuttle - Service between Area 72 and Expo - Every 30 minutes - Race tips from Nike coaches - Recovery services en route - First come, first served #### Strava Challenges - Run Harder 5K Challenge - Marathon Challenge - Live leaderboard with elite athletes - PB achievers enter exclusive prize ballot #### Post-Race Shoe Engraving - September 21-23 - Free engraving service - Finish times or initials - Permanent race memento ### Community Runs **The Warm-Up** - Date: Wednesday, September 17 - Time: 18:00-20:00 - Hosts: Berlin Track Club & @princessmaikelea - 5K community run - All paces welcome - Post-run refreshments and coach tips - [Registration required](https://www.nike.com/de/experiences/events/details?eventID=63996) **Joy Run Collective Shake Out** - Date: Saturday, September 20 - Time: 10:00-12:00 - Women-run collective celebrating diversity - Inclusive shake out run - [Registration required](https://www.nike.com/de/experiences/events/details?eventID=63994) ### Registration - Walk-in experience: No registration needed - Nike Sport Research Lab: [Book individual sessions](https://www.nike.com/de/experiences/groups?groupId=44) - The Warm-Up Run: [Register here](https://www.nike.com/de/experiences/events/details?eventID=63996) - Joy Run Collective Shake Out: [Register here](https://www.nike.com/de/experiences/events/details?eventID=63994) ### Partners Event presented by Nike in collaboration with: - Berlin Track Club - Joy Run Collective - Sucuk und Bratwurst - Strava - Hyperice
Runlimited™ – Hyperice Hangout Recovery Zone by Hyperice, runlimited
Exposition by Runlimited™ by Atis, Bandit, Cadence, Coros, Hyperice, Lucky Saint, Maurten, Origin, Sums, runlimited
