Nike Area 72 serves as the hub for athlete intelligence and innovation during marathon week, featuring elite sport science services, recovery technology, and community programming. ### Opening Hours **Wednesday, September 17** - 14:00-20:00 - Area 72 Open - 18:00-20:00 - The Warm-Up Run with BTC & @princessmaikelea - [Register here](https://www.nike.com/de/experiences/events/details?eventID=63996) **Thursday, September 18** - 12:00-20:00 - Area 72 Open - 15:00-20:00 - Marathon Expo Shuttle **Friday, September 19** - 12:00-20:00 - Area 72 Open - 12:00-20:00 - Marathon Expo Shuttle **Saturday, September 20** - 10:00-20:00 - Area 72 Open - 10:00-12:00 - Joy Run Collective Shake Out Run - [Register here](https://www.nike.com/de/experiences/events/details?eventID=63994) - 10:00-20:00 - Marathon Expo Shuttle **Sunday, September 21 - Race Day** - 09:30-18:00 - Area 72 Open **Monday, September 22** - 12:00-20:00 - Area 72 Open **Tuesday, September 23** - 12:00-18:00 - Area 72 Open ### Services & Features #### Nike Sport Research Lab (Registration Required) - NSRL FORM: State-of-the-art motion-capture technology - Full-body biomechanical analysis - One-on-one coaching sessions - Data decoding and performance optimization - [Register for individual day sessions](https://www.nike.com/de/experiences/groups?groupId=44) #### Classified Innovation - Heritage meets latest breakthroughs - Alphafly to Breaking4 technology showcase - Expert footwear consultation - Cushioning selection guidance #### Elite Coaching - Race preparation strategies - Performance analysis - Data-driven training insights - PB pursuit planning #### Hyper Lab Recovery - Hyperboot Thermal Testing - Hyperice Recovery Chamber - Professional recovery tools - Athlete rejuvenation services #### Product Performance Testing - Footwear analysis and fitting - Cushioning recommendations - Goal-specific product matching #### Nike By: Sucuk und Bratwurst - Berlin-based art collective collaboration - Capsule collection available - Custom running singlet creation - Nike By You personalization #### Marathon Expo Shuttle - Service between Area 72 and Expo - Every 30 minutes - Race tips from Nike coaches - Recovery services en route - First come, first served #### Strava Challenges - Run Harder 5K Challenge - Marathon Challenge - Live leaderboard with elite athletes - PB achievers enter exclusive prize ballot #### Post-Race Shoe Engraving - September 21-23 - Free engraving service - Finish times or initials - Permanent race memento ### Community Runs **The Warm-Up** - Date: Wednesday, September 17 - Time: 18:00-20:00 - Hosts: Berlin Track Club & @princessmaikelea - 5K community run - All paces welcome - Post-run refreshments and coach tips - [Registration required](https://www.nike.com/de/experiences/events/details?eventID=63996) **Joy Run Collective Shake Out** - Date: Saturday, September 20 - Time: 10:00-12:00 - Women-run collective celebrating diversity - Inclusive shake out run - [Registration required](https://www.nike.com/de/experiences/events/details?eventID=63994) ### Registration - Walk-in experience: No registration needed - Nike Sport Research Lab: [Book individual sessions](https://www.nike.com/de/experiences/groups?groupId=44) - The Warm-Up Run: [Register here](https://www.nike.com/de/experiences/events/details?eventID=63996) - Joy Run Collective Shake Out: [Register here](https://www.nike.com/de/experiences/events/details?eventID=63994) ### Partners Event presented by Nike in collaboration with: - Berlin Track Club - Joy Run Collective - Sucuk und Bratwurst - Strava - Hyperice
Zalando, as main sponsor of the BMW Berlin Marathon, launches their "Get More From Your Run" campaign featuring seven local running creators sharing their personal running stories and answering the universal question: "What do I wear?" ### Zalando Run Zone Concept Store **September 15-21 at Zalando Outlet Store** #### Features - Try the latest running gear and styles - Professional gait analysis on treadmill station - Customization station to personalize your gear - Expert advice for finding the perfect running shoes #### Special Events Throughout the Week - Panel talks with running experts - Community group runs - Live podcast recordings - Meet & greets with featured runners ### Strava Challenges #### Community Challenge (Germany, Austria, Switzerland) - Every kilometer run raises donations for Deutsche Sporthilfe - Successful participants receive exclusive "Runners Coffee" from Isla Coffee - Open to all runners in participating countries #### Berlin Local Challenge - Complete all 3 Berlin Zalando segments - Win a €200 Zalando voucher - Perfect preparation for marathon day ### Marathon Day - Zalando x adidas Cheer Zone **Location:** KM32 **Date:** September 21, 2025 Join the official Zalando x adidas Cheer Zone at the crucial 32-kilometer mark where runners need the final energy boost. Professional entertainment, music, and community support for all marathon participants. ### Campaign Features The campaign showcases inspiring stories from seven local runners including: - Marina Oertwich (65), Zalando employee preparing for her 86th marathon and 21st consecutive Berlin Marathon - Djamila Böhm, professional 400m runner who found love through running clubs ### Registration & Information - Strava Challenges: Join via Strava app - Run Zone: Free entry, no registration required - More info: [Zalando Campaign Page](https://www.zalando.de/campaigns/get-more-from-your-run) ### Partners Campaign by Zalando in collaboration with adidas, Strava, Deutsche Sporthilfe, and Isla Coffee Creative Agency: Anomaly Production: ICONOCLAST
Runna London by Lululemon, Runna, Strava
Runna x Strava Community Run by Runna, Strava
