Zalando, as main sponsor of the BMW Berlin Marathon, launches their "Get More From Your Run" campaign featuring seven local running creators sharing their personal running stories and answering the universal question: "What do I wear?"
Zalando Run Zone Concept Store
September 15-21 at Zalando Outlet Store
Features
- Try the latest running gear and styles
- Professional gait analysis on treadmill station
- Customization station to personalize your gear
- Expert advice for finding the perfect running shoes
Special Events Throughout the Week
- Panel talks with running experts
- Community group runs
- Live podcast recordings
- Meet & greets with featured runners
Strava Challenges
Community Challenge (Germany, Austria, Switzerland)
- Every kilometer run raises donations for Deutsche Sporthilfe
- Successful participants receive exclusive "Runners Coffee" from Isla Coffee
- Open to all runners in participating countries
Berlin Local Challenge
- Complete all 3 Berlin Zalando segments
- Win a €200 Zalando voucher
- Perfect preparation for marathon day
Marathon Day - Zalando x adidas Cheer Zone
Location: KM32
Date: September 21, 2025
Join the official Zalando x adidas Cheer Zone at the crucial 32-kilometer mark where runners need the final energy boost. Professional entertainment, music, and community support for all marathon participants.
Campaign Features
The campaign showcases inspiring stories from seven local runners including:
- Marina Oertwich (65), Zalando employee preparing for her 86th marathon and 21st consecutive Berlin Marathon
- Djamila Böhm, professional 400m runner who found love through running clubs
Registration & Information
- Strava Challenges: Join via Strava app
- Run Zone: Free entry, no registration required
- More info: Zalando Campaign Page
Partners
Campaign by Zalando in collaboration with adidas, Strava, Deutsche Sporthilfe, and Isla Coffee
Creative Agency: Anomaly
Production: ICONOCLAST
