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Pop-up / Expo

Nike Berlin Marathon Weekend - Area 72 Berlin

Wed, September 17 – Tue, September 23

2:00 PM – 6:00 PM · 148h

Event

About

Nike Area 72 serves as the hub for athlete intelligence and innovation during marathon week, featuring elite sport science services, recovery technology, and community programming.

Opening Hours

Wednesday, September 17

  • 14:00-20:00 - Area 72 Open
  • 18:00-20:00 - The Warm-Up Run with BTC & @princessmaikelea

Thursday, September 18

  • 12:00-20:00 - Area 72 Open
  • 15:00-20:00 - Marathon Expo Shuttle

Friday, September 19

  • 12:00-20:00 - Area 72 Open
  • 12:00-20:00 - Marathon Expo Shuttle

Saturday, September 20

  • 10:00-20:00 - Area 72 Open
  • 10:00-12:00 - Joy Run Collective Shake Out Run
  • 10:00-20:00 - Marathon Expo Shuttle

Sunday, September 21 - Race Day

  • 09:30-18:00 - Area 72 Open

Monday, September 22

  • 12:00-20:00 - Area 72 Open

Tuesday, September 23

  • 12:00-18:00 - Area 72 Open

Services & Features

Nike Sport Research Lab (Registration Required)

  • NSRL FORM: State-of-the-art motion-capture technology
  • Full-body biomechanical analysis
  • One-on-one coaching sessions
  • Data decoding and performance optimization
  • Register for individual day sessions

Classified Innovation

  • Heritage meets latest breakthroughs
  • Alphafly to Breaking4 technology showcase
  • Expert footwear consultation
  • Cushioning selection guidance

Elite Coaching

  • Race preparation strategies
  • Performance analysis
  • Data-driven training insights
  • PB pursuit planning

Hyper Lab Recovery

  • Hyperboot Thermal Testing
  • Hyperice Recovery Chamber
  • Professional recovery tools
  • Athlete rejuvenation services

Product Performance Testing

  • Footwear analysis and fitting
  • Cushioning recommendations
  • Goal-specific product matching

Nike By: Sucuk und Bratwurst

  • Berlin-based art collective collaboration
  • Capsule collection available
  • Custom running singlet creation
  • Nike By You personalization

Marathon Expo Shuttle

  • Service between Area 72 and Expo
  • Every 30 minutes
  • Race tips from Nike coaches
  • Recovery services en route
  • First come, first served

Strava Challenges

  • Run Harder 5K Challenge
  • Marathon Challenge
  • Live leaderboard with elite athletes
  • PB achievers enter exclusive prize ballot

Post-Race Shoe Engraving

  • September 21-23
  • Free engraving service
  • Finish times or initials
  • Permanent race memento

Community Runs

The Warm-Up

  • Date: Wednesday, September 17
  • Time: 18:00-20:00
  • Hosts: Berlin Track Club & @princessmaikelea
  • 5K community run
  • All paces welcome
  • Post-run refreshments and coach tips
  • Registration required

Joy Run Collective Shake Out

  • Date: Saturday, September 20
  • Time: 10:00-12:00
  • Women-run collective celebrating diversity
  • Inclusive shake out run
  • Registration required

Registration

Partners

Event presented by Nike in collaboration with:

  • Berlin Track Club
  • Joy Run Collective
  • Sucuk und Bratwurst
  • Strava
  • Hyperice

Event Details

Type

Pop-up / Expo

Marathon

Berlin Marathon 2025

Duration

148 hours