Nike Area 72 serves as the hub for athlete intelligence and innovation during marathon week, featuring elite sport science services, recovery technology, and community programming.
Opening Hours
Wednesday, September 17
- 14:00-20:00 - Area 72 Open
- 18:00-20:00 - The Warm-Up Run with BTC & @princessmaikelea
Thursday, September 18
- 12:00-20:00 - Area 72 Open
- 15:00-20:00 - Marathon Expo Shuttle
Friday, September 19
- 12:00-20:00 - Area 72 Open
- 12:00-20:00 - Marathon Expo Shuttle
Saturday, September 20
- 10:00-20:00 - Area 72 Open
- 10:00-12:00 - Joy Run Collective Shake Out Run
- 10:00-20:00 - Marathon Expo Shuttle
Sunday, September 21 - Race Day
- 09:30-18:00 - Area 72 Open
Monday, September 22
- 12:00-20:00 - Area 72 Open
Tuesday, September 23
- 12:00-18:00 - Area 72 Open
Services & Features
Nike Sport Research Lab (Registration Required)
- NSRL FORM: State-of-the-art motion-capture technology
- Full-body biomechanical analysis
- One-on-one coaching sessions
- Data decoding and performance optimization
- Register for individual day sessions
Classified Innovation
- Heritage meets latest breakthroughs
- Alphafly to Breaking4 technology showcase
- Expert footwear consultation
- Cushioning selection guidance
Elite Coaching
- Race preparation strategies
- Performance analysis
- Data-driven training insights
- PB pursuit planning
Hyper Lab Recovery
- Hyperboot Thermal Testing
- Hyperice Recovery Chamber
- Professional recovery tools
- Athlete rejuvenation services
Product Performance Testing
- Footwear analysis and fitting
- Cushioning recommendations
- Goal-specific product matching
Nike By: Sucuk und Bratwurst
- Berlin-based art collective collaboration
- Capsule collection available
- Custom running singlet creation
- Nike By You personalization
Marathon Expo Shuttle
- Service between Area 72 and Expo
- Every 30 minutes
- Race tips from Nike coaches
- Recovery services en route
- First come, first served
Strava Challenges
- Run Harder 5K Challenge
- Marathon Challenge
- Live leaderboard with elite athletes
- PB achievers enter exclusive prize ballot
Post-Race Shoe Engraving
- September 21-23
- Free engraving service
- Finish times or initials
- Permanent race memento
Community Runs
The Warm-Up
- Date: Wednesday, September 17
- Time: 18:00-20:00
- Hosts: Berlin Track Club & @princessmaikelea
- 5K community run
- All paces welcome
- Post-run refreshments and coach tips
- Registration required
Joy Run Collective Shake Out
- Date: Saturday, September 20
- Time: 10:00-12:00
- Women-run collective celebrating diversity
- Inclusive shake out run
- Registration required
Registration
Partners
Event presented by Nike in collaboration with:
- Berlin Track Club
- Joy Run Collective
- Sucuk und Bratwurst
- Strava
- Hyperice
