Tue, August 25 – Sun, August 30
6:00 PM – 6:00 PM · 120h
From 24 to 30 August, the store transforms into a trail-community aid station where visitors can tackle Strava Challenges, collect limited-edition rewards and explore the exclusive collection. The week also features a screening of Unplugged, an athlete Q&A, a customisation workshop and gatherings with athletes, filmmakers and creatives, plus drinks and snacks. A free printed journal of project photography and stories is available in-store, while the nearby Echoes display at Place de l’Aiguille du Midi explores trail running through images. Entry and activities are free and open to racers, supporters and passers-by, with advance RSVP required for the film screening and athlete panel.
Type
Marathon
UTMB Mont-Blanc 2026Duration
120 hours