Marathon Weekend

Pop-ups & Expo at UTMB Mont-Blanc 2026

Updated

22 pop-ups are happening around UTMB Mont-Blanc 2026, August 20–25, from Compressport, Goldwin, La Sportiva and more.

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Thursday, 20 AugTomorrow

Friday, 21 Aug

Saturday, 22 Aug

Sunday, 23 Aug

Monday, 24 AugRace day

Tuesday, 25 Aug

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Pop-ups & Expo by the numbers

Events listed
22
Brands
21
Earliest start
7:00 AM
Busiest day
Monday, Aug 24
Run multiple days
21

What are pop-ups?

Race-week pop-ups are the temporary stores, activations and expo stands that appear for the weekend and then vanish. This is where the limited kit, the customisation stations and the free coffee live. Most open for several days, so the quiet slots are early morning and late afternoon.

Good to know

When are the pop-ups at UTMB Mont-Blanc 2026?
The 22 we list run across August 20–25, with the most on Monday, Aug 24.
How early do they start?
The earliest start we hold is 7:00 AM. Times are shown in the event city's local timezone.
Where do they happen?
Across 18 venues. Each event page carries the address and a map.
Is anything open for more than one day?
21 of them run across multiple days, so they are worth a visit outside the race-morning rush.