This is the London Marathon 2025 archive. See 2026 instead.

Pop-ups & Expo at the London Marathon 2025

Updated

6 pop-ups are happening around the London Marathon 2025, April 22–24, from -cadence, Maurten, Atis and more.

Pop-ups & Expo by the numbers

Events listed
6
Brands
26
Earliest start
7:00 AM
Busiest day
Thursday, Apr 24
Run multiple days
6

What are pop-ups?

Race-week pop-ups are the temporary stores, activations and expo stands that appear for the weekend and then vanish. This is where the limited kit, the customisation stations and the free coffee live. Most open for several days, so the quiet slots are early morning and late afternoon.

Good to know

When are the pop-ups at the London Marathon 2025?
The 6 we list run across April 22–24, with the most on Thursday, Apr 24.
How early do they start?
The earliest start we hold is 7:00 AM. Times are shown in the event city's local timezone.
Where do they happen?
Across 6 venues. Each event page carries the address and a map.
Is anything open for more than one day?
6 of them run across multiple days, so they are worth a visit outside the race-morning rush.