FlyLab — Cielo X1 3.0 “Catch the Light”

Inside the Shoreditch hub, HOKA has built a 30-minute immersive performance room around the new Cielo X1 3.0. "Catch the Light" turns product testing into a sensory challenge — light, sound, and movement dialled up so you can feel the shoe in motion rather than just try it on. Slots are walk-in, opened for registration on the day; between runs there's a reset space, free Allpress coffee, and a small stash of participant-only goodies.

Good to know

• Drop-in daily 17–25 April; hours shift by day (Fri/Mon–Fri 12–8pm, Sat 10–8pm, Sun 19th 10–6pm)
• Each experience runs ≈ 30 minutes; register for slots on site
• Photos and video captured throughout — flag staff if you'd rather stay off camera
• Free participation, limited capacity per slot