HOKA Shoreditch Pop-Up

HOKA takes over a Shoreditch warehouse at 4 Chance Street for ten days around London's race weekend, turning it into the brand's UK race-week HQ. Part performance lab, part community hang, part merch drop — built for the runners taping up for Sunday and the friends coming to cheer.

Drop in any time during opening hours for Allpress coffee until 6pm and a full run of race-day HOKAs to try and buy. Rotating partners spin through the week: Forest Feast pick-n-mix (17–19), Moju juice bar (20–21), cheer-sign making (22–23), and finish-line bouquets (24–25).

FlyLab — Cielo X1 3.0 "Catch the Light" A 30-minute immersive performance room built around the new Cielo X1 3.0. Light, sound and movement dialled up so you can feel the shoe in motion rather than just try it on. Walk-in registration on the day, free to join, limited capacity per slot. Between runs: reset space, Allpress coffee and a small stash of participant-only goodies. Photos and video captured throughout — flag staff if you'd rather stay off camera.

Sweat Testing with Precision Fuel & Hydration Precision Fuel & Hydration run 20-minute sessions inside the Hub throughout race week, measuring how much sodium you lose when you sweat. The team walks through your training, race plan and any past cramping, then builds a bespoke hydration strategy — how much to drink, what to drink, and when, before, during and after race day. Sweat sodium concentration is largely genetic and stable, so one test is typically all you need. Best for marathon trainees, endurance athletes, and anyone prone to cramping or bonking. Book in advance — spaces are limited.

Book-ended by two 18+ late-night parties — Sexy Lady Massive kicking things off on the 16th, Femi Koleoso (Ezra Collective) on the decks to close on the 26th. In between, HOKA's official 5km shakeout runs from the Hub on race-day eve.

Good to know

• Open to the public 17–26 April; opening party 16 April (RSVP)
• Opening hours: Fri 17 + Mon 20–Fri 24 from 12pm, Sat/Sun from 10am, Sun 26 2–9pm
• Allpress coffee until 6pm daily
• FlyLab slots ≈ 30 min, walk-in registration on site
• Sweat testing ≈ 20 min afternoons (from 2pm); book in advance
• Both parties are 18+
• Nearest stations: Shoreditch High Street, Old Street