HOKA

HOKA Hub Closing Party — Femi Koleoso

HOKA closes out race week at the Shoreditch hub with a long afternoon-into-evening party, soundtracked by Ezra Collective's Femi Koleoso on the decks. Come back through the space one last time, toast the finish, and stick around into the night — drinks, refreshments, and a proper send-off atmosphere for everyone who's been part of the 10 days at 4 Chance Street. **Good to know** - 18+ only; ID checked on the door - RSVP required; first-come first-served on capacity - Doors from 2pm, music runs into the evening - Photos taken for marketing use

HOKA's Official 5K Shakeout

HOKA's official Saturday shakeout rolls out from the Shoreditch hub the morning before race day — an easy, sociable 5K with the HOKA team, athletes, and anyone else who wants to loosen the legs before Sunday. Meet at 4 Chance Street, head out for a relaxed loop through the city, then circle back through the hub for stretching, refreshments, and a chance to catch up with the community. HOKA test shoes are available on the day, subject to availability. **Good to know** - Arrive by 9:00am for check-in; run sets off 9:30am - Refreshments and hub hang from 10:30am - RSVP required; tickets first-come first-served - Photos taken for marketing use

HOKA Shoreditch Pop-Up

HOKA takes over a Shoreditch warehouse at 4 Chance Street for ten days around London's race weekend, turning it into the brand's UK race-week HQ. Part performance lab, part community hang, part merch drop — built for the runners taping up for Sunday and the friends coming to cheer. Drop in any time during opening hours for Allpress coffee until 6pm and a full run of race-day HOKAs to try and buy. Rotating partners spin through the week: Forest Feast pick-n-mix (17–19), Moju juice bar (20–21), cheer-sign making (22–23), and finish-line bouquets (24–25). **FlyLab — Cielo X1 3.0 "Catch the Light"** A 30-minute immersive performance room built around the new Cielo X1 3.0. Light, sound and movement dialled up so you can feel the shoe in motion rather than just try it on. Walk-in registration on the day, free to join, limited capacity per slot. Between runs: reset space, Allpress coffee and a small stash of participant-only goodies. Photos and video captured throughout — flag staff if you'd rather stay off camera. **Sweat Testing with Precision Fuel & Hydration** Precision Fuel & Hydration run 20-minute sessions inside the Hub throughout race week, measuring how much sodium you lose when you sweat. The team walks through your training, race plan and any past cramping, then builds a bespoke hydration strategy — how much to drink, what to drink, and when, before, during and after race day. Sweat sodium concentration is largely genetic and stable, so one test is typically all you need. Best for marathon trainees, endurance athletes, and anyone prone to cramping or bonking. Book in advance — spaces are limited. Book-ended by two 18+ late-night parties — Sexy Lady Massive kicking things off on the 16th, Femi Koleoso (Ezra Collective) on the decks to close on the 26th. In between, HOKA's official 5km shakeout runs from the Hub on race-day eve. **Good to know** - Open to the public 17–26 April; opening party 16 April (RSVP) - Opening hours: Fri 17 + Mon 20–Fri 24 from 12pm, Sat/Sun from 10am, Sun 26 2–9pm - Allpress coffee until 6pm daily - FlyLab slots ≈ 30 min, walk-in registration on site - Sweat testing ≈ 20 min afternoons (from 2pm); book in advance - Both parties are 18+ - Nearest stations: Shoreditch High Street, Old Street

HOKA Hub Opening Party — Sexy Lady Massive

HOKA uncorks the Shoreditch hub on the eve of race week with a launch-night party built around a Sexy Lady Massive DJ set. Step into the 4 Chance Street space for first looks, drinks, and a high-tempo room of runners, friends, and HOKA team — the social kickoff before the 10-day hub programme properly opens to the public the following day. **Good to know** - 18+ only; ID checked on the door - RSVP required; first-come first-served on capacity - Photos taken for marketing use - Nearest stations: Shoreditch High Street, Old Street

Marathon Cheer Zone w/ HOKA

Midnight Runners and HOKA set up an all-day cheer zone at KM 40 on the Boston Marathon course — right in the iconic “right on Hereford, left on Boylston” stretch where the finish-line energy starts to spike. Expect a steady stream of runners, plenty of noise, and extra giveaways and freebies as the late-race heroes come through. Good to know: - This is a spectator meet-up on the course (not a run) - Arrive early to claim a good curb spot near KM 40 - Dress for Patriot’s Day weather swings and bring a noisemaker if possible

Boston MR Strava Run w/ HOKA

Midnight Runners brings its Boston crew to the HOKA Store for a Strava shakeout run in the heart of marathon weekend. Expect an easy, social pre-race spin with plenty of race-week energy—plus HOKA shoe demos on-site for anyone who wants to test-drive a pair before heading out. The vibe nods to the city’s most iconic finish-line turns (right on Hereford, left on Boylston), making it a fun way to loosen up and soak in the build-up to Boston Marathon 2026. Good to know: - Arrive a little early for check-in and to snag a demo pair before the run starts - Plan for spring weather swings; layers and a light rain shell can help - Giveaways/freebies are part of the weekend programming, so sticking around after the run can pay off

HOKA Light House (Boston)

HOKA's Light House pop-up lands on Newbury Street for Boston Marathon weekend with two days built around the running community and a spotlight on the brand-new Cielo X1 3.0 (HOKA's lightest super shoe to date). Expect a shakeout run plus an all-day hangout space to refuel, reset, and reconnect—more recovery lounge than retail stop. All runners are welcome, whether they're racing Monday or just soaking up the marathon-week energy. Good to know: - Location: 141B Newbury Street, Boston, MA 02116 - Hours: Sat, Apr 18 (10am–4pm) and Sun, Apr 19 (9am–3pm) - Free RSVP is available online - Refreshments provided by Tatte Bakery both days

Midnight Runners x Hoka Boston Marathon Weekend

Midnight Runners teams up with HOKA and Red Bull for a full weekend of events around the 2026 Boston Marathon. From a Friday shakeout run at High Street Place to a Monday afterparty at Dillon's, the lineup covers pre-race miles, social hangouts, race-day cheering at KM 40, and a proper celebration to close it out. **Good to know** - Events run Friday April 17 through Monday April 20 across multiple venues in Boston - HOKA demo shoes available at select run events - Some events are 21+ — check individual listings for details

Shakeout Run w/ HOKA

Midnight Runners Boston teams up with HOKA for an easy, city-loop shakeout (just under a 5K) to kick off Boston Marathon 2026 weekend. Expect relaxed miles, high-energy crew vibes, and HOKA demo shoes on site to test-drive during the run, with a post-run hang back at High Street Place Food Hall — plus a DJ and the possibility of a few treats on the return. **Good to know** - Arrive 15–30 minutes early for check-in, bag drop, and shoe demos; the run starts at 7:00 PM sharp - Bag drop is inside High Street Place (not secured) - 21+ only - Closest T stops: Downtown Crossing, State Street, South Station

HOKA Light House LA

HOKA Light House LA is a pre-race pop-in space built around the brand’s lightest super shoe yet, the Cielo X1 3.0—and the idea that “lightness” is as much a feeling as a spec. Expect a relaxed, runner-forward setup with chances to connect with the local HOKA community, hop into a shakeout and movement session, and spend time resting and resetting before marathon day. The centerpiece is FlyLab: an expert-guided try-on plus treadmill test designed to help dial in race-day confidence and stride. All runners are welcome, with a full weekend schedule and RSVP options for Friday or Saturday.

Mile 13 - 14 - WFRC NYC Cheer Zone with HOKA & Sweet Chick

World’s Fair Run Crew hosts its fifth annual NYC cheer zone powered by HOKA. The event features food and drinks from Sweet Chick while vouchers last, giveaways, signs, noisemakers, and DJ Mode of NYCFC bringing energy to runners and spectators.

FP Movement 5K Shakeout with HOKA

Join FP Movement and HOKA for a pre-marathon community 5K celebrating NYC Marathon weekend. **Date:** November 1, 2025 **Time:** 10:30am **Duration:** 60 minutes **Venue:** FP Movement NYC Studio — 583 Broadway, New York, NY 10012 **Instructor:** Caitlyn Kreutz ## Details The 5K route starts and ends at FP Movement NYC Studio. The event includes HOKA footwear wear trials, refreshments and snacks from partners, and giveaways from FP Movement. Participants are encouraged to wear their favorite FP Movement sets. ## Additional Information Open to all runners, walkers, and movers regardless of pace or marathon participation. ## Registration [Register here](https://fpmovementevents.freepeople.com/pages/book-a-class?_mt=%2Fclasses%2F8428%2Freserve) ## Partners [FP Movement](https://fpmovementevents.freepeople.com) [HOKA](https://www.hoka.com)

WFRC & Citius Mag NYC Shakeout Run

World’s Fair Run Crew and Citius Mag host a shakeout run at the HOKA flagship. The light run features Rocket X3 demos, coffee, and live podcasting from the Citius team. All paces welcome.

Citius Mag x World's Fair Run Crew Shakeout Run Presented by HOKA

Join Citius Mag and World's Fair Run Crew for a marathon weekend shakeout run celebrating the running community. ## Details This all-paced group run welcomes runners preparing for race day and those simply enjoying marathon weekend energy. Participants can test HOKA's pace-pushing Rocket X 3 and other models. The run concludes back at HOKA Flagship with light refreshments and community gathering. ## Additional Information All paces welcome. Shoe testing available before the run. ## Registration [Register here](https://citiusmagxworldsfairruncrewsha.splashthat.com/)

Trick or Trot Shakeout Run Fleet Feet x HOKA

Halloween-themed Central Park miles with HOKA, Feetures, PILLAR, and SaltStick. Costumes encouraged if run-friendly. **Schedule** - 6:30pm: Run start from Columbus Circle - Post-run: Treats, raffles, and giveaways **Details** Free custom printing on HOKA apparel. Bag check and restrooms available. **Registration** Required. Limited capacity. [Register here](https://www.heylo.com/event/-OaLHy7FYQaLeM0FUzBI?inviteId=4804f3d0-6411-45d9-abce-90fd71eb196e)

Together at Tempo: HOKA x Sofar Sounds

Experience a unique concert series combining a social run with intimate live music at a secret Upper West Side venue. ## Schedule - 6:00pm: Meet at Midtown start location - 5K run to Upper West Side venue - Post-run intimate concert with local artists ## Details This one-of-a-kind experience pairs a 5K social run with an exclusive Sofar Sounds concert. The run begins in Midtown and concludes at a secret venue on Central Park West, where participants enjoy live performances by local artists in an intimate setting. Bag transport provided for personal items. ## Additional Information Registration required. Winners announced Tuesday, October 28. Final meeting location shared with confirmed ticket holders only. ## Registration [Register here](https://www.sofarsounds.com/comp/nyc-hoka-fans)

HOKA Hub at the NYC Marathon Expo

Experience HOKA's latest race technology with the FlyLab + Wahoo treadmill testing station at the New York City Marathon Expo. **Date:** October 30 - November 1, 2025 **Venue:** Javits Center - 429 11th Ave, New York, NY ## Hours of Operation **Thursday, October 30:** 10:00am - 8:00pm **Friday, October 31:** 10:00am - 8:00pm **Saturday, November 1:** 9:00am - 5:00pm ## Details The HOKA FlyLab features product testing opportunities with the pace-pushing Rocket X 3 race shoe on Wahoo's KICKR RUN Smart Treadmill. Experience Wahoo's RunFree Mode technology, which automatically adjusts treadmill belt speed to match your stride for hands-free running. ## Additional Information Located within the NYC Marathon Expo at Javits Center. Expo entry required. ## Registration [Details](https://hokahubatthenycmarathonexpo.splashthat.com/)

Hoka Marathon Week Kick-Off with @hellahgood and @lucyge0rgia

Celebrate marathon week with HOKA Global Ambassadors Hellah Sidibe and Lucy Georgia for a community run from the HOKA Flagship store. ## Details Join HOKA Global Ambassadors @hellahgood and @lucyge0rgia for a three-mile group run celebrating the energy of marathon week. The first 150 attendees receive HOKA giveaways, and participants can test HOKA footwear during the event. ## Additional Information All paces welcome. Giveaways available for first 150 attendees. ## Registration [Register here](https://marathonweekkickoff.splashthat.com/)

WFRC presents THE SEND-OFF w/ HOKA

World’s Fair Run Crew and HOKA host The Send-Off, a special edition Wednesday run kicking off NYC Marathon week. The three-mile run tours Flushing Meadows with HOKA demos followed by food, drinks, and surprises. Bag check and bathroom available.

HOKA x ASANO Pre-Marathon Coffee Run

Pre-marathon coffee run with HOKA shoe trials and two route options led by Elizabeth Maiuolo. ## Schedule - 06:00–06:30 Arrival, check-in, shoe try-on, and bag drop - 06:30–07:30 Group run with two routes finishing around 7:15 and 7:30 - 07:30–08:30 Coffee and treats at the cafe ## Details - A community run starting and ending at Asano - Participants can test HOKA shoes and join a 3–4 mile loop - Led by Coach Elizabeth Maiuolo - Coffee and pastries are provided afterwards ## Registration Required. Space is limited. [Register here](https://www.eventbrite.com/e/hoka-asano-pre-marathon-coffee-run-tickets-1720899579969?aff=oddtdtcreator&fbclid=PAZXh0bgNhZW0CMTEAAad8HjRib3wAa35nwFhJnvBMzZ4oP6JSTNvy7dIXjLBNzWKBzUquCHDoNZmIZg_aem_XBhHXsAkS-6fFI0cbRYDTQ) ## Partners Instagram: [Elizabeth Maiuolo](https://www.instagram.com/emaiuolo/)

HOKA Flatiron & Friends Shakeout Run

Join the Flatiron running community for a relaxed group shakeout run before NYC Marathon weekend. ## Schedule - 7:00pm: Check-in and registration - 7:30pm: Group run begins ## Details This easy-paced community run brings together marathoners, local runners, and community sponsors for final pre-race preparation. The group will depart from HOKA's Flatiron store for a relaxed shakeout through Manhattan's running routes. ## Additional Information All paces welcome. Arrive at 7:00pm for check-in. Run begins promptly at 7:30pm. ## Registration [Register here](https://hokaflatironfriendsshakeoutrun.splashthat.com/)

Fleet Feet NYC - Marathon Weekend

A multi-day series centered at Fleet Feet Columbus Circle with runs, cheer, and recovery. Events feature brand demos and post-run offerings. ## Pop-Up Details **Location:** Fleet Feet Columbus Circle, 10 Columbus Circle, New York, NY and other locations (see description) **Date Range:** October 25 – November 3, 2025 ## Events ### The Last 10 Presented by On **Date:** October 25, 2025 **Time:** 8:30am **Venue:** Start - Fleet Feet Upper East Side, 1051 3rd Avenue. Finish - Fleet Feet Columbus Circle. Prep with a supported 10-mile session. On footwear, Superfeet support, Shokz audio, and UCAN fueling on course. **Additional Information** - No mobile bag check offered - Post-run breakfast and giveaways at Columbus Circle **Registration** [Register here](https://www.heylo.com/event/-ObV1XLLnM9Z7qjjzfDh?inviteId=8a23e2cb-2d6a-4dbd-bc5f-a4047ab2fcf0) ### The Final 5 Presented by New Balance **Date:** October 26, 2025 **Time:** 9:30am **Venue:** Start - East 135th Street & 5th Avenue. Finish - Fleet Feet Columbus Circle. Run a five-mile point-to-point to Columbus Circle. Test New Balance releases. UCAN provides fueling. **Additional Information** - Post-run breakfast, raffles, and giveaways - No mobile bag check offered **Registration** [Register here](https://www.heylo.com/event/-OaLGN-MJrTJSeJCyVbw?inviteId=c24e8b04-4bc9-4c8b-bd1a-e0a3ac93d653) ### The First Shakeout Run Presented by ASICS **Date:** October 29, 2025 **Time:** 6:30pm **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Kick off race week with ASICS, Balega, Shokz, and UCAN. Enjoy gear trials and raffles. **Additional Information** - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLGxOU2CVfMmGGZLj2?inviteId=aa8dff7f-7eac-429c-a918-1dd3141a6428) ### Trick or Trot Shakeout Run Presented by HOKA **Date:** October 30, 2025 **Time:** 6:30pm **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Halloween-themed Central Park miles with HOKA, Feetures, PILLAR, and SaltStick. Costumes encouraged if run-friendly. **Additional Information** - Free custom printing on HOKA apparel - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLHy7FYQaLeM0FUzBI?inviteId=4804f3d0-6411-45d9-abce-90fd71eb196e) ### Halloween Breakfast Run Presented by Altra **Date:** October 31, 2025 **Time:** 8:30am **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Morning miles with Altra and SaltStick. Enjoy a post-run breakfast and prize drawings. **Additional Information** - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLISjAuyZAhDrn5Fn0?inviteId=8619fff1-ca2a-4d0d-a60e-b95bde96b32e) ### Run as One Shakeout Run Presented by Saucony **Date:** October 31, 2025 **Time:** 6:30pm **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Celebrate NYC’s five boroughs with Saucony, GU, Superfeet, and Cheribundi. Community run and local flavors. **Additional Information** - First 50 attendees receive a Saucony x Fleet Feet gift - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLJ3v_x82XEofFvKCp?inviteId=138ded30-67b9-4f29-a58a-fc8b922dc651) ### Fleet Feet NYC’s Cheer Zone **Date:** November 2, 2025 **Time:** 11:00am start **Venue:** 59th Street & 7th Avenue - New York, NY Cheer the final miles with high energy and giveaways. Bring your crew and support runners strongly. **Registration** [Register here](https://www.heylo.com/event/-OaLO3jiOTAXr6q3VOOS?inviteId=e6fc4a57-b144-4c34-a1bc-5d6aebe46f92) ### Mile 27 Recovery Zone Presented by New Balance **Date:** November 3, 2025 **Time:** 9:00am **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY 10019 Recover with compression boots, finisher giveaways, and select shopping offers. Space is limited. **Registration** [Register here](https://www.heylo.com/event/-OaLJz-4oAF6_-1rr_vk?inviteId=d890da24-d7c1-4bb3-8aa9-59dbd6a47e47) ### F45 Recovery Class Presented by Alter Ego **Date:** November 3, 2025 **Time:** 11:00am **Venue:** F45 Union Square - New York, NY Reset with guided mobility following race day. Spots are limited. **Registration** [Register here](https://www.heylo.com/event/-OaLK_mB2jp42n16o4ih?inviteId=fa52b63d-67bf-42ec-aae4-b7b208818621)

Medal Monday: Medal Engraving with 7OnSundays and Hoka

7OnSundays and HOKA transform Frame Chicago's art gallery into a dynamic post-marathon celebration space. ## Event Features - Professional medal engraving with name and finish time - Curated photo exhibition - Panel discussion - Music and drinks - Photography opportunities - Community celebration atmosphere ## Details Celebrate your marathon achievement in an art gallery setting while having your medal professionally engraved. The event brings together the running and creative communities for a unique Marathon Monday experience. ## Registration Required to guarantee engraving slot. [Sign up here](https://www.eventbrite.com/e/medal-monday-medal-engraving-at-frame-chicago-tickets-1730989509219) ## Partners HOKA, 7OnSundays

Step Into Style: Custom Kicks at Hoka

Transform your HOKA shoes into wearable art with renowned Chicago muralist AMUSE126. ## Event Details Purchase any pair of HOKA shoes during the event and receive live, personalized customization by AMUSE126. Each pair becomes a unique work of art blending street art flair with performance footwear. ## Features - Live shoe customization by AMUSE126 - Live music from 12:00pm-3:00pm - Watch the artistic process in action - Walk away with one-of-a-kind custom HOKAs ## About the Artist AMUSE126 is a self-taught Chicago graffiti artist with over 20 years of experience, known for abstract typography and illustrative design that pushes boundaries in street art. ## Important Information Limited customization spots available. First-come, first-served basis. ## Registration RSVP recommended to secure your spot. [Register here](https://stepintostylecustomkicksathoka.splashthat.com/)

Citius Watch Along Show & Cheer Zone

The CITIUS Pizzeria presented by HOKA transforms Happy Camper into a marathon viewing party and cheer zone. ## Details Experience race day from inside and outside as HOKA hosts a cheer zone along the marathon course at Happy Camper. Inside, tune into CITIUS MAG's alternate watch-along show featuring live reactions, insights, and analysis of all the race day action. ## What to Expect - Live marathon broadcast and commentary - CITIUS MAG alternate viewing experience - Marathon course cheer zone - Coverage on CITIUS MAG YouTube channel ## Registration No registration required. Open to all. ## Partners HOKA, CITIUS MAG

Hoka x Free People Movement Run Day

Join Free People Movement and HOKA for a Chicago Marathon shakeout run as part of the All Year, All Together community initiative. ## About FP Movement Free People's activewear brand offers performance-ready activewear at the intersection of function and fashion. The All Year, All Together initiative brings the power of collective movement through inspiring, community-driven fitness and wellness experiences in over 15 cities nationwide. ## Event Details A community shakeout run perfect for loosening up before race day, hosted at the FP Movement Studio. The event supports Girls Inc., with 1% of every FP Movement purchase supporting fitness and wellness programming for the nonprofit partner. ## Registration Required for participation. [RSVP here](https://freepeoplemovementxhokarunday.splashthat.com/) ## Partners HOKA, Free People Movement, Girls Inc.

Friday Night at Hoka: Posters, Rolls & Recovery

# Friday Night at HOKA: Posters, Rolls & Recovery **Date:** Friday, October 10, 2025 **Time:** 2:00pm-6:00pm **Venue:** HOKA Chicago, 746 North Michigan Avenue, Chicago, IL Transform your Friday afternoon into a creative marathon celebration with poster-making, sushi, and recovery sessions. ## Event Features **Poster-Making Station** Create bold, high-energy HOKA branded cheer signs for race day with all supplies provided. **Sushi by Rock Wrap and Roll** Refuel while creating with complimentary sushi bites. **Recovery Lounge by Stretch Lab Wicker Park** Mini recovery sessions led by professionals to prepare your body for the weekend. ## Special Offer HOKA Members who show proof of membership or sign up on-site receive a free HOKA Membership MiiR Mug. ## Registration Required for planning purposes. [RSVP here](https://togetherweflyhigherathokachica.splashthat.com/)

Peace Runners One Chicago Dinner with Hoka

Peace Runners hosts the 'One Chicago' Dinner, bringing together run crews from across Chicago for an evening of community and connection ahead of the Chicago Marathon. ## Details An opportunity for Chicago's diverse running crews to unite in celebration before race weekend. The evening features catering by Cajun Cafe and "One Chicago" HOKA branded giveaways, fostering connections between different running communities throughout the city. ## What's Included - Full dinner catering by Cajun Cafe - HOKA branded giveaways - Community networking opportunity - Pre-marathon celebration atmosphere ## Registration Required. Tickets available online. [Secure your ticket](https://www.eventbrite.com/e/one-chicago-dinner-tickets-1704549396129) ## Partners HOKA, Peace Runners

Hoka Chicago Marathon 2025 Weekend

# HOKA Chicago Marathon Weekend **Dates:** October 8-13, 2025 **Venues:** Multiple locations across Chicago HOKA presents six days of marathon weekend programming including community dinners, recovery sessions, custom shoe art, and celebration events. ## Wednesday, October 8 ### One Chicago Dinner with Peace Runners **Time:** 6:00pm-10:00pm **Venue:** 5645 West Corcoran Place, Chicago Peace Runners hosts a community dinner bringing together run crews from across Chicago ahead of the marathon. Catering provided by Cajun Cafe with "One Chicago" HOKA branded giveaways. [Register here](https://www.eventbrite.com/e/one-chicago-dinner-tickets-1704549396129) ## Friday, October 10 ### Friday Night at Hoka - Posters, Rolls & Recovery **Time:** 2:00pm-6:00pm **Venue:** HOKA Chicago, 746 North Michigan Avenue Marathon weekend kickoff featuring poster-making for race day cheering, sushi from Rock Wrap and Roll, and recovery sessions by Stretch Lab Wicker Park. HOKA Members receive free MiiR Mug with proof of membership. [Register here](https://togetherweflyhigherathokachica.splashthat.com/) ## Saturday, October 11 ### HOKA x Free People Movement Run Day **Time:** 9:00am **Venue:** FP Movement Studio, 1101 West Randolph Street Community marathon shakeout run hosted by FP Movement and HOKA. Part of FP Movement's All Year, All Together initiative bringing collective movement to all through fitness and wellness experiences. [Register here](https://freepeoplemovementxhokarunday.splashthat.com/) ## Sunday, October 12 - Race Day ### CITIUS Watch Along Show & Cheer Zone **Time:** 7:30am onwards **Venue:** Happy Camper Pizza, 1209 North Wells Street The CITIUS Pizzeria presented by HOKA features a marathon cheer zone and alternate race broadcast with live commentary and analysis from CITIUS MAG. No registration required. ### Step Into Style: Custom Kicks **Time:** 12:00pm-3:00pm **Venue:** HOKA Chicago, 746 North Michigan Avenue Chicago muralist AMUSE126 provides live shoe customization for HOKA purchases. Each pair uniquely transformed into wearable art with live music throughout the event. Limited spots available, first-come first-served. [Register here](https://stepintostylecustomkicksathoka.splashthat.com/) ## Monday, October 13 ### Medal Monday: Engraving with 7OnSundays **Time:** 11:00am-9:00pm **Venue:** Frame Chicago, 1627 N Clybourn Avenue Post-marathon celebration featuring medal engraving with name and finish time, curated photo exhibition, panel discussion, music, and drinks. [Register here](https://www.eventbrite.com/e/medal-monday-medal-engraving-at-frame-chicago-tickets-1730989509219) ## Event Features - Community run crew gatherings - Recovery and wellness sessions - Custom shoe art by local artist - Marathon viewing parties - Medal personalization - HOKA branded giveaways ## Partners HOKA, Peace Runners, Free People Movement, CITIUS MAG, AMUSE126, 7OnSundays, Stretch Lab Wicker Park, Rock Wrap and Roll

HHV x HOKA Art of Recovery

HHV and HOKA present The Art of Recovery, celebrating the HOKA Mach x Caged through the artistic vision of Claudia Gillies. ### Event Features **HOKA Mach x Caged Showcase** - Shoes reimagined through Claudia Gillies' artistic lens - Browse the collection - Unique visual interpretation **Interactive Elements** - Add your must-hear songs to collaborative running playlist - Learn how different runners approach recovery - Share recovery techniques and tips **Pre-Race Preparation** - Snacks and refreshments - Coffee station - Music atmosphere - Pre-race ready environment **Special Edition Cameras** - Limited quantities available - Capture your race day experience - Exclusive to event attendees ### What to Expect - Artistic shoe display - Community playlist building - Recovery knowledge sharing - Relaxed pre-marathon atmosphere - Networking with fellow runners ### Location Studio Hare is located in Neukölln, easily accessible by public transport. ### Partners Event presented by HHV in collaboration with HOKA and artist Claudia Gillies.

HOKA Berlin Experience Marathon Weekend: Experience Centre, Runs & Talks

A four-day programme during Berlin Marathon weekend featuring community runs, coaching sessions, a live podcast, product try-on, and a race-day cheer zone. Public access with free RSVP. ### Event Features #### Coaching & Talks - Breath Coach Session — Thu 18:00 (HOKA Flagship Store); Fri 12:00 (Experience Center) — with Ben Grümer - Sleep Coach Panel Talk — Sat 14:00 (Experience Center); Sat 18:00 (HOKA Flagship Store) — with Christoph von der Malsburg #### Community & Broadcast - Finding Refuge in the Run — Fri 17:00 (Experience Center); 5–6 km shakeout, DJs en route; post-run gathering - Chill Beats & Good Vibes Social Run — Sat 09:00 (Experience Center); 6–7 km; DJ set and refreshments after - Cheerzone & Broadcast — Sun 09:15 (HOKA Flagship Store) ### Schedule - **Thu, 18.09 — HOKA Flagship Store** - 18:00: Breath Coach Session (Ben Grümer) - **Fri, 19.09 — HOKA Experience Center** - 12:00: Breath Coach Session (Ben Grümer) - 17:00: Finding Refuge in the Run — start/registration & test shoes - 18:00: Runners briefing - 18:15: Run (5–6 km) - 19:30: Party (DJ set) - 21:00: Close - **Sat, 20.09 — HOKA Experience Center** - 09:00: Chill Beats & Good Vibes Social Run — start/registration & test shoes - 10:00: Runners briefing - 10:15: Run (6–7 km) - 11:00: Music & snacks - 12:00: Close - 14:00: Sleep Coach Panel Talk - **Sat, 20.09 — HOKA Flagship Store** - 18:00: Sleep Coach Panel Talk - **Sun, 21.09 — HOKA Flagship Store** - 09:15: Cheerzone & Marathon Broadcast ### What’s Included - Guided runs (as scheduled) with test-shoe availability (per event pages) - DJ sets (Fri evening run/party; Sat morning run) - Post-run snacks and drinks (Sat morning run) - Cheerzone amenities: snacks, live DJ, supporter panels; tote-bag customization with designs by Florian Schommer (Sun) - Event photography; images may be shared by email ### Registration Free RSVP required — register via: - Breath Coach Session (HOKA Flagship Store, Thu 18:00) — [RSVP](https://eu-events.hoka.com/breathcoachsession-hokastore-b) - Breath Coach Session (Experience Center, Fri 12:00) — [RSVP](https://eu-events.hoka.com/breathcoachpaneltalk-berlin202copy) - Finding Refuge in the Run (Experience Center, Fri 17:00) — [RSVP](https://eu-events.hoka.com/findingrefugeintherun-berlin20) - Chill Beats & Good Vibes Social Run (Experience Center, Sat 09:00) — [RSVP](https://eu-events.hoka.com/chillbeatsgoodvibessocialrun-b) - Sleep Coach Panel Talk (Experience Center, Sat 14:00) — [RSVP](https://eu-events.hoka.com/sleepcoachpaneltalk-berlin2025copy) - Sleep Coach Panel Talk (HOKA Flagship Store, Sat 18:00) — [RSVP](https://eu-events.hoka.com/sleepcoachpaneltalk-store-berl) - Cheerzone & Broadcast (HOKA Flagship Store, Sun 09:15) — [RSVP](https://eu-events.hoka.com/cheerzone-berlin2025) ### Location **HOKA Flagship Store** Kurfürstendamm 12 10719 Berlin **HOKA Experience Center** Potsdamer Str. 77 10785 Berlin ### Partners Event partners and collaborators: HOKA, Refuge Worldwide, Top4Running

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