HOKA

Hoka Chicago Fly Lab

Hoka FP Movement Chicago

Hoka Shakeout with Friendship Miles

Hoka Chicago Marathon Post Race Celebration at The Annex

Hoka Lunch with Luis Grijalva

Medal Monday: Medal Engraving with 7OnSundays and Hoka

7OnSundays and HOKA transform Frame Chicago's art gallery into a dynamic post-marathon celebration space. ## Event Features - Professional medal engraving with name and finish time - Curated photo exhibition - Panel discussion - Music and drinks - Photography opportunities - Community celebration atmosphere ## Details Celebrate your marathon achievement in an art gallery setting while having your medal professionally engraved. The event brings together the running and creative communities for a unique Marathon Monday experience. ## Registration Required to guarantee engraving slot. [Sign up here](https://www.eventbrite.com/e/medal-monday-medal-engraving-at-frame-chicago-tickets-1730989509219) ## Partners HOKA, 7OnSundays

Friday Night at Hoka: Posters, Rolls & Recovery

# Friday Night at HOKA: Posters, Rolls & Recovery **Date:** Friday, October 10, 2025 **Time:** 2:00pm-6:00pm **Venue:** HOKA Chicago, 746 North Michigan Avenue, Chicago, IL Transform your Friday afternoon into a creative marathon celebration with poster-making, sushi, and recovery sessions. ## Event Features **Poster-Making Station** Create bold, high-energy HOKA branded cheer signs for race day with all supplies provided. **Sushi by Rock Wrap and Roll** Refuel while creating with complimentary sushi bites. **Recovery Lounge by Stretch Lab Wicker Park** Mini recovery sessions led by professionals to prepare your body for the weekend. ## Special Offer HOKA Members who show proof of membership or sign up on-site receive a free HOKA Membership MiiR Mug. ## Registration Required for planning purposes. [RSVP here](https://togetherweflyhigherathokachica.splashthat.com/)

Peace Runners One Chicago Dinner with Hoka

Peace Runners hosts the 'One Chicago' Dinner, bringing together run crews from across Chicago for an evening of community and connection ahead of the Chicago Marathon. ## Details An opportunity for Chicago's diverse running crews to unite in celebration before race weekend. The evening features catering by Cajun Cafe and "One Chicago" HOKA branded giveaways, fostering connections between different running communities throughout the city. ## What's Included - Full dinner catering by Cajun Cafe - HOKA branded giveaways - Community networking opportunity - Pre-marathon celebration atmosphere ## Registration Required. Tickets available online. [Secure your ticket](https://www.eventbrite.com/e/one-chicago-dinner-tickets-1704549396129) ## Partners HOKA, Peace Runners

Hoka Chicago Marathon 2025 Weekend

# HOKA Chicago Marathon Weekend **Dates:** October 8-13, 2025 **Venues:** Multiple locations across Chicago HOKA presents six days of marathon weekend programming including community dinners, recovery sessions, custom shoe art, and celebration events. ## Wednesday, October 8 ### One Chicago Dinner with Peace Runners **Time:** 6:00pm-10:00pm **Venue:** 5645 West Corcoran Place, Chicago Peace Runners hosts a community dinner bringing together run crews from across Chicago ahead of the marathon. Catering provided by Cajun Cafe with "One Chicago" HOKA branded giveaways. [Register here](https://www.eventbrite.com/e/one-chicago-dinner-tickets-1704549396129) ## Friday, October 10 ### Friday Night at Hoka - Posters, Rolls & Recovery **Time:** 2:00pm-6:00pm **Venue:** HOKA Chicago, 746 North Michigan Avenue Marathon weekend kickoff featuring poster-making for race day cheering, sushi from Rock Wrap and Roll, and recovery sessions by Stretch Lab Wicker Park. HOKA Members receive free MiiR Mug with proof of membership. [Register here](https://togetherweflyhigherathokachica.splashthat.com/) ## Saturday, October 11 ### HOKA x Free People Movement Run Day **Time:** 9:00am **Venue:** FP Movement Studio, 1101 West Randolph Street Community marathon shakeout run hosted by FP Movement and HOKA. Part of FP Movement's All Year, All Together initiative bringing collective movement to all through fitness and wellness experiences. [Register here](https://freepeoplemovementxhokarunday.splashthat.com/) ## Sunday, October 12 - Race Day ### CITIUS Watch Along Show & Cheer Zone **Time:** 7:30am onwards **Venue:** Happy Camper Pizza, 1209 North Wells Street The CITIUS Pizzeria presented by HOKA features a marathon cheer zone and alternate race broadcast with live commentary and analysis from CITIUS MAG. No registration required. ### Step Into Style: Custom Kicks **Time:** 12:00pm-3:00pm **Venue:** HOKA Chicago, 746 North Michigan Avenue Chicago muralist AMUSE126 provides live shoe customization for HOKA purchases. Each pair uniquely transformed into wearable art with live music throughout the event. Limited spots available, first-come first-served. [Register here](https://stepintostylecustomkicksathoka.splashthat.com/) ## Monday, October 13 ### Medal Monday: Engraving with 7OnSundays **Time:** 11:00am-9:00pm **Venue:** Frame Chicago, 1627 N Clybourn Avenue Post-marathon celebration featuring medal engraving with name and finish time, curated photo exhibition, panel discussion, music, and drinks. [Register here](https://www.eventbrite.com/e/medal-monday-medal-engraving-at-frame-chicago-tickets-1730989509219) ## Event Features - Community run crew gatherings - Recovery and wellness sessions - Custom shoe art by local artist - Marathon viewing parties - Medal personalization - HOKA branded giveaways ## Partners HOKA, Peace Runners, Free People Movement, CITIUS MAG, AMUSE126, 7OnSundays, Stretch Lab Wicker Park, Rock Wrap and Roll

Hoka x Free People Movement Run Day

Join Free People Movement and HOKA for a Chicago Marathon shakeout run as part of the All Year, All Together community initiative. ## About FP Movement Free People's activewear brand offers performance-ready activewear at the intersection of function and fashion. The All Year, All Together initiative brings the power of collective movement through inspiring, community-driven fitness and wellness experiences in over 15 cities nationwide. ## Event Details A community shakeout run perfect for loosening up before race day, hosted at the FP Movement Studio. The event supports Girls Inc., with 1% of every FP Movement purchase supporting fitness and wellness programming for the nonprofit partner. ## Registration Required for participation. [RSVP here](https://freepeoplemovementxhokarunday.splashthat.com/) ## Partners HOKA, Free People Movement, Girls Inc.

Citius Watch Along Show & Cheer Zone

The CITIUS Pizzeria presented by HOKA transforms Happy Camper into a marathon viewing party and cheer zone. ## Details Experience race day from inside and outside as HOKA hosts a cheer zone along the marathon course at Happy Camper. Inside, tune into CITIUS MAG's alternate watch-along show featuring live reactions, insights, and analysis of all the race day action. ## What to Expect - Live marathon broadcast and commentary - CITIUS MAG alternate viewing experience - Marathon course cheer zone - Coverage on CITIUS MAG YouTube channel ## Registration No registration required. Open to all. ## Partners HOKA, CITIUS MAG

Step Into Style: Custom Kicks at Hoka

Transform your HOKA shoes into wearable art with renowned Chicago muralist AMUSE126. ## Event Details Purchase any pair of HOKA shoes during the event and receive live, personalized customization by AMUSE126. Each pair becomes a unique work of art blending street art flair with performance footwear. ## Features - Live shoe customization by AMUSE126 - Live music from 12:00pm-3:00pm - Watch the artistic process in action - Walk away with one-of-a-kind custom HOKAs ## About the Artist AMUSE126 is a self-taught Chicago graffiti artist with over 20 years of experience, known for abstract typography and illustrative design that pushes boundaries in street art. ## Important Information Limited customization spots available. First-come, first-served basis. ## Registration RSVP recommended to secure your spot. [Register here](https://stepintostylecustomkicksathoka.splashthat.com/)

Hoka Marathon Week Kick-Off with @hellahgood and @lucyge0rgia

Celebrate marathon week with HOKA Global Ambassadors Hellah Sidibe and Lucy Georgia for a community run from the HOKA Flagship store. ## Details Join HOKA Global Ambassadors @hellahgood and @lucyge0rgia for a three-mile group run celebrating the energy of marathon week. The first 150 attendees receive HOKA giveaways, and participants can test HOKA footwear during the event. ## Additional Information All paces welcome. Giveaways available for first 150 attendees. ## Registration [Register here](https://marathonweekkickoff.splashthat.com/)

WFRC & Citius Mag NYC Shakeout Run

World’s Fair Run Crew and Citius Mag host a shakeout run at the HOKA flagship. The light run features Rocket X3 demos, coffee, and live podcasting from the Citius team. All paces welcome.

Fleet Feet NYC - Marathon Weekend

A multi-day series centered at Fleet Feet Columbus Circle with runs, cheer, and recovery. Events feature brand demos and post-run offerings. ## Pop-Up Details **Location:** Fleet Feet Columbus Circle, 10 Columbus Circle, New York, NY and other locations (see description) **Date Range:** October 25 – November 3, 2025 ## Events ### The Last 10 Presented by On **Date:** October 25, 2025 **Time:** 8:30am **Venue:** Start - Fleet Feet Upper East Side, 1051 3rd Avenue. Finish - Fleet Feet Columbus Circle. Prep with a supported 10-mile session. On footwear, Superfeet support, Shokz audio, and UCAN fueling on course. **Additional Information** - No mobile bag check offered - Post-run breakfast and giveaways at Columbus Circle **Registration** [Register here](https://www.heylo.com/event/-ObV1XLLnM9Z7qjjzfDh?inviteId=8a23e2cb-2d6a-4dbd-bc5f-a4047ab2fcf0) ### The Final 5 Presented by New Balance **Date:** October 26, 2025 **Time:** 9:30am **Venue:** Start - East 135th Street & 5th Avenue. Finish - Fleet Feet Columbus Circle. Run a five-mile point-to-point to Columbus Circle. Test New Balance releases. UCAN provides fueling. **Additional Information** - Post-run breakfast, raffles, and giveaways - No mobile bag check offered **Registration** [Register here](https://www.heylo.com/event/-OaLGN-MJrTJSeJCyVbw?inviteId=c24e8b04-4bc9-4c8b-bd1a-e0a3ac93d653) ### The First Shakeout Run Presented by ASICS **Date:** October 29, 2025 **Time:** 6:30pm **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Kick off race week with ASICS, Balega, Shokz, and UCAN. Enjoy gear trials and raffles. **Additional Information** - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLGxOU2CVfMmGGZLj2?inviteId=aa8dff7f-7eac-429c-a918-1dd3141a6428) ### Trick or Trot Shakeout Run Presented by HOKA **Date:** October 30, 2025 **Time:** 6:30pm **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Halloween-themed Central Park miles with HOKA, Feetures, PILLAR, and SaltStick. Costumes encouraged if run-friendly. **Additional Information** - Free custom printing on HOKA apparel - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLHy7FYQaLeM0FUzBI?inviteId=4804f3d0-6411-45d9-abce-90fd71eb196e) ### Halloween Breakfast Run Presented by Altra **Date:** October 31, 2025 **Time:** 8:30am **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Morning miles with Altra and SaltStick. Enjoy a post-run breakfast and prize drawings. **Additional Information** - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLISjAuyZAhDrn5Fn0?inviteId=8619fff1-ca2a-4d0d-a60e-b95bde96b32e) ### Run as One Shakeout Run Presented by Saucony **Date:** October 31, 2025 **Time:** 6:30pm **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Celebrate NYC’s five boroughs with Saucony, GU, Superfeet, and Cheribundi. Community run and local flavors. **Additional Information** - First 50 attendees receive a Saucony x Fleet Feet gift - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLJ3v_x82XEofFvKCp?inviteId=138ded30-67b9-4f29-a58a-fc8b922dc651) ### Fleet Feet NYC’s Cheer Zone **Date:** November 2, 2025 **Time:** 11:00am start **Venue:** 59th Street & 7th Avenue - New York, NY Cheer the final miles with high energy and giveaways. Bring your crew and support runners strongly. **Registration** [Register here](https://www.heylo.com/event/-OaLO3jiOTAXr6q3VOOS?inviteId=e6fc4a57-b144-4c34-a1bc-5d6aebe46f92) ### Mile 27 Recovery Zone Presented by New Balance **Date:** November 3, 2025 **Time:** 9:00am **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY 10019 Recover with compression boots, finisher giveaways, and select shopping offers. Space is limited. **Registration** [Register here](https://www.heylo.com/event/-OaLJz-4oAF6_-1rr_vk?inviteId=d890da24-d7c1-4bb3-8aa9-59dbd6a47e47) ### F45 Recovery Class Presented by Alter Ego **Date:** November 3, 2025 **Time:** 11:00am **Venue:** F45 Union Square - New York, NY Reset with guided mobility following race day. Spots are limited. **Registration** [Register here](https://www.heylo.com/event/-OaLK_mB2jp42n16o4ih?inviteId=fa52b63d-67bf-42ec-aae4-b7b208818621)

WFRC presents THE SEND-OFF w/ HOKA

World’s Fair Run Crew and HOKA host The Send-Off, a special edition Wednesday run kicking off NYC Marathon week. The three-mile run tours Flushing Meadows with HOKA demos followed by food, drinks, and surprises. Bag check and bathroom available.

Trick or Trot Shakeout Run Fleet Feet x HOKA

Halloween-themed Central Park miles with HOKA, Feetures, PILLAR, and SaltStick. Costumes encouraged if run-friendly. **Schedule** - 6:30pm: Run start from Columbus Circle - Post-run: Treats, raffles, and giveaways **Details** Free custom printing on HOKA apparel. Bag check and restrooms available. **Registration** Required. Limited capacity. [Register here](https://www.heylo.com/event/-OaLHy7FYQaLeM0FUzBI?inviteId=4804f3d0-6411-45d9-abce-90fd71eb196e)

Together at Tempo: HOKA x Sofar Sounds

Experience a unique concert series combining a social run with intimate live music at a secret Upper West Side venue. ## Schedule - 6:00pm: Meet at Midtown start location - 5K run to Upper West Side venue - Post-run intimate concert with local artists ## Details This one-of-a-kind experience pairs a 5K social run with an exclusive Sofar Sounds concert. The run begins in Midtown and concludes at a secret venue on Central Park West, where participants enjoy live performances by local artists in an intimate setting. Bag transport provided for personal items. ## Additional Information Registration required. Winners announced Tuesday, October 28. Final meeting location shared with confirmed ticket holders only. ## Registration [Register here](https://www.sofarsounds.com/comp/nyc-hoka-fans)

FP Movement 5K Shakeout with HOKA

Join FP Movement and HOKA for a pre-marathon community 5K celebrating NYC Marathon weekend. **Date:** November 1, 2025 **Time:** 10:30am **Duration:** 60 minutes **Venue:** FP Movement NYC Studio — 583 Broadway, New York, NY 10012 **Instructor:** Caitlyn Kreutz ## Details The 5K route starts and ends at FP Movement NYC Studio. The event includes HOKA footwear wear trials, refreshments and snacks from partners, and giveaways from FP Movement. Participants are encouraged to wear their favorite FP Movement sets. ## Additional Information Open to all runners, walkers, and movers regardless of pace or marathon participation. ## Registration [Register here](https://fpmovementevents.freepeople.com/pages/book-a-class?_mt=%2Fclasses%2F8428%2Freserve) ## Partners [FP Movement](https://fpmovementevents.freepeople.com) [HOKA](https://www.hoka.com)

Citius Mag x World's Fair Run Crew Shakeout Run Presented by HOKA

Join Citius Mag and World's Fair Run Crew for a marathon weekend shakeout run celebrating the running community. ## Details This all-paced group run welcomes runners preparing for race day and those simply enjoying marathon weekend energy. Participants can test HOKA's pace-pushing Rocket X 3 and other models. The run concludes back at HOKA Flagship with light refreshments and community gathering. ## Additional Information All paces welcome. Shoe testing available before the run. ## Registration [Register here](https://citiusmagxworldsfairruncrewsha.splashthat.com/)

Mile 13 - 14 - WFRC NYC Cheer Zone with HOKA & Sweet Chick

World’s Fair Run Crew hosts its fifth annual NYC cheer zone powered by HOKA. The event features food and drinks from Sweet Chick while vouchers last, giveaways, signs, noisemakers, and DJ Mode of NYCFC bringing energy to runners and spectators.

HOKA x ASANO Pre-Marathon Coffee Run

Pre-marathon coffee run with HOKA shoe trials and two route options led by Elizabeth Maiuolo. ## Schedule - 06:00–06:30 Arrival, check-in, shoe try-on, and bag drop - 06:30–07:30 Group run with two routes finishing around 7:15 and 7:30 - 07:30–08:30 Coffee and treats at the cafe ## Details - A community run starting and ending at Asano - Participants can test HOKA shoes and join a 3–4 mile loop - Led by Coach Elizabeth Maiuolo - Coffee and pastries are provided afterwards ## Registration Required. Space is limited. [Register here](https://www.eventbrite.com/e/hoka-asano-pre-marathon-coffee-run-tickets-1720899579969?aff=oddtdtcreator&fbclid=PAZXh0bgNhZW0CMTEAAad8HjRib3wAa35nwFhJnvBMzZ4oP6JSTNvy7dIXjLBNzWKBzUquCHDoNZmIZg_aem_XBhHXsAkS-6fFI0cbRYDTQ) ## Partners Instagram: [Elizabeth Maiuolo](https://www.instagram.com/emaiuolo/)

HOKA Hub at the NYC Marathon Expo

Experience HOKA's latest race technology with the FlyLab + Wahoo treadmill testing station at the New York City Marathon Expo. **Date:** October 30 - November 1, 2025 **Venue:** Javits Center - 429 11th Ave, New York, NY ## Hours of Operation **Thursday, October 30:** 10:00am - 8:00pm **Friday, October 31:** 10:00am - 8:00pm **Saturday, November 1:** 9:00am - 5:00pm ## Details The HOKA FlyLab features product testing opportunities with the pace-pushing Rocket X 3 race shoe on Wahoo's KICKR RUN Smart Treadmill. Experience Wahoo's RunFree Mode technology, which automatically adjusts treadmill belt speed to match your stride for hands-free running. ## Additional Information Located within the NYC Marathon Expo at Javits Center. Expo entry required. ## Registration [Details](https://hokahubatthenycmarathonexpo.splashthat.com/)

HOKA Flatiron & Friends Shakeout Run

Join the Flatiron running community for a relaxed group shakeout run before NYC Marathon weekend. ## Schedule - 7:00pm: Check-in and registration - 7:30pm: Group run begins ## Details This easy-paced community run brings together marathoners, local runners, and community sponsors for final pre-race preparation. The group will depart from HOKA's Flatiron store for a relaxed shakeout through Manhattan's running routes. ## Additional Information All paces welcome. Arrive at 7:00pm for check-in. Run begins promptly at 7:30pm. ## Registration [Register here](https://hokaflatironfriendsshakeoutrun.splashthat.com/)

HHV x HOKA Art of Recovery

HHV and HOKA present The Art of Recovery, celebrating the HOKA Mach x Caged through the artistic vision of Claudia Gillies. ### Event Features **HOKA Mach x Caged Showcase** - Shoes reimagined through Claudia Gillies' artistic lens - Browse the collection - Unique visual interpretation **Interactive Elements** - Add your must-hear songs to collaborative running playlist - Learn how different runners approach recovery - Share recovery techniques and tips **Pre-Race Preparation** - Snacks and refreshments - Coffee station - Music atmosphere - Pre-race ready environment **Special Edition Cameras** - Limited quantities available - Capture your race day experience - Exclusive to event attendees ### What to Expect - Artistic shoe display - Community playlist building - Recovery knowledge sharing - Relaxed pre-marathon atmosphere - Networking with fellow runners ### Location Studio Hare is located in Neukölln, easily accessible by public transport. ### Partners Event presented by HHV in collaboration with HOKA and artist Claudia Gillies.

HOKA Berlin Experience Marathon Weekend: Experience Centre, Runs & Talks

A four-day programme during Berlin Marathon weekend featuring community runs, coaching sessions, a live podcast, product try-on, and a race-day cheer zone. Public access with free RSVP. ### Event Features #### Coaching & Talks - Breath Coach Session — Thu 18:00 (HOKA Flagship Store); Fri 12:00 (Experience Center) — with Ben Grümer - Sleep Coach Panel Talk — Sat 14:00 (Experience Center); Sat 18:00 (HOKA Flagship Store) — with Christoph von der Malsburg #### Community & Broadcast - Finding Refuge in the Run — Fri 17:00 (Experience Center); 5–6 km shakeout, DJs en route; post-run gathering - Chill Beats & Good Vibes Social Run — Sat 09:00 (Experience Center); 6–7 km; DJ set and refreshments after - Cheerzone & Broadcast — Sun 09:15 (HOKA Flagship Store) ### Schedule - **Thu, 18.09 — HOKA Flagship Store** - 18:00: Breath Coach Session (Ben Grümer) - **Fri, 19.09 — HOKA Experience Center** - 12:00: Breath Coach Session (Ben Grümer) - 17:00: Finding Refuge in the Run — start/registration & test shoes - 18:00: Runners briefing - 18:15: Run (5–6 km) - 19:30: Party (DJ set) - 21:00: Close - **Sat, 20.09 — HOKA Experience Center** - 09:00: Chill Beats & Good Vibes Social Run — start/registration & test shoes - 10:00: Runners briefing - 10:15: Run (6–7 km) - 11:00: Music & snacks - 12:00: Close - 14:00: Sleep Coach Panel Talk - **Sat, 20.09 — HOKA Flagship Store** - 18:00: Sleep Coach Panel Talk - **Sun, 21.09 — HOKA Flagship Store** - 09:15: Cheerzone & Marathon Broadcast ### What’s Included - Guided runs (as scheduled) with test-shoe availability (per event pages) - DJ sets (Fri evening run/party; Sat morning run) - Post-run snacks and drinks (Sat morning run) - Cheerzone amenities: snacks, live DJ, supporter panels; tote-bag customization with designs by Florian Schommer (Sun) - Event photography; images may be shared by email ### Registration Free RSVP required — register via: - Breath Coach Session (HOKA Flagship Store, Thu 18:00) — [RSVP](https://eu-events.hoka.com/breathcoachsession-hokastore-b) - Breath Coach Session (Experience Center, Fri 12:00) — [RSVP](https://eu-events.hoka.com/breathcoachpaneltalk-berlin202copy) - Finding Refuge in the Run (Experience Center, Fri 17:00) — [RSVP](https://eu-events.hoka.com/findingrefugeintherun-berlin20) - Chill Beats & Good Vibes Social Run (Experience Center, Sat 09:00) — [RSVP](https://eu-events.hoka.com/chillbeatsgoodvibessocialrun-b) - Sleep Coach Panel Talk (Experience Center, Sat 14:00) — [RSVP](https://eu-events.hoka.com/sleepcoachpaneltalk-berlin2025copy) - Sleep Coach Panel Talk (HOKA Flagship Store, Sat 18:00) — [RSVP](https://eu-events.hoka.com/sleepcoachpaneltalk-store-berl) - Cheerzone & Broadcast (HOKA Flagship Store, Sun 09:15) — [RSVP](https://eu-events.hoka.com/cheerzone-berlin2025) ### Location **HOKA Flagship Store** Kurfürstendamm 12 10719 Berlin **HOKA Experience Center** Potsdamer Str. 77 10785 Berlin ### Partners Event partners and collaborators: HOKA, Refuge Worldwide, Top4Running

Top 4 Running Pace to the Bass with Hoka

Optimistic Runners x Hoka Cheering Zone