House of SportsShoes — Marathon Week Takeover

SportsShoes.com opens House of SportsShoes at 133 Shoreditch High Street for a 5-day pop-up takeover across London Marathon week — rotating brand sessions from Thursday launch to Monday post-race. Opening with New Balance and Run The Boroughs on the Hackney Way launch night, a Nike shakeout Saturday morning, a race-day viewing party Sunday, and a Medal Monday with Nike and Maurten to close it out.

Good to know

• House of SportsShoes, 133 Shoreditch High Street (E1 6JE)
• Thu 23 Apr – Mon 27 Apr
• Each session has its own RSVP — links on each sub-event
• Nearest: Shoreditch High Street (Overground), Liverpool Street