HOKA Shoreditch Pop-Up

HOKA Shoreditch Pop-Up

HOKA takes over a Shoreditch warehouse at 4 Chance Street for ten days around London's race weekend, turning it into the brand's UK race-week HQ. Part performance lab, part community hang, part merch drop — built for the runners taping up for Sunday and the friends coming to cheer. Drop in any time during opening hours for AllPress coffee until 6pm, a full run of race-day HOKAs to try and buy, and Cielo FlyLab sessions where you can put the X1 3.0 through a performance test. Rotating partners spin through the week: Forest Feast pick-n-mix (17–19), Moju juice bar (20–21), cheer-sign making (22–23), and finish-line bouquets (24–25). Precision Fuel & Hydration runs sweat tests on the side throughout. Book-ended by two 18+ late-night parties — Sexy Lady Massive kicking things off on the 16th, Femi Koleoso (Ezra Collective) on the decks to close on the 26th. In between, HOKA's official 5km shakeout runs from the Hub on race-day eve. **Good to know** - Open to the public 17–26 April; opening party 16 April (RSVP) - Opening hours: Fri 17 + Mon 20–Fri 24 from 12pm, Sat/Sun from 10am, Sun 26 2–9pm - AllPress coffee until 6pm daily - FlyLab and sweat testing sessions run each afternoon — separate RSVPs - Both parties are 18+ - Nearest stations: Shoreditch High Street, Old Street