Thu, June 25 – Tue, June 30
12:00 AM – 12:00 AM · 120h
PROJECT[3] brings its latest Umbro collaboration to Paris Fashion Week with an appointment-only showroom activation inside SLAMJAM's setup at Galerie Mitterrand. Expect a presentation-style pop-up focused on football nostalgia and kit culture. The designs draw on childhood TV memories of Argentina against England and the old Jules Rimet era, filtered through PROJECT[3]'s boundary-free take on the sport. It runs across the Fashion Week window, making it an easy stop between shows for anyone tracking the intersection of streetwear, archive research and classic Umbro energy.
Good to know
Type
Marathon
Paris Fashion Week 2026Duration
120 hours