Brooks presents a four-day activation space during Berlin Marathon weekend, combining running activities, lifestyle experiences, and community events at their Hyperion House pop-up location.
Event Features
Running Activities
- Daily group runs with varying distances and paces (5-7km)
- Warm-up sessions before each run
- Special themed runs including Techno Run and Shake-Out-Run
- Post-run refreshments and snacks
Always-On Activities
- Brooks gear testing and product trials
- Personalized merchandise station
- Tattoo and nail art services
- Hair braiding and beard styling
- Games area
- Coffee station
Programming
- Panel discussions with running industry professionals
- Interviews with running influencers and athletes
- Meet & greet sessions with special guests
- Yoga and recovery sessions
Daily Schedule
Thursday, September 18
- 09:00: Opening and Always-On activities
- 16:00: Opening with Brooks Crew & Ambassadors
- 16:30: Meet & Greet with Special Guest
- 17:00: Test & Try Speed Series
- 18:00: Warm-up for run
- 18:30: Hyperion Run with ndo.club (7km/5min pace)
- 19:30-22:00: Brooks Hyperion House Opening Party
Friday, September 19
- 09:00: Opening and Always-On activities
- 09:30: Warm-up for run
- 09:45: Breakfast Run with Lionttv (5km/6min pace)
- 11:00: Interview with ndo.club founder Sertan Cak
- 14:00: Reading with Hajo Schumacher (Achim Achilles) - "Lügen haben schnelle Beine"
- 15:00: Panel Talk with Christian Ermert (Läuft/Laufen.de) and Urs Weber (Runner's World)
- 16:00: Interview with YouTube personality Lionttv
- 17:00: Test & Try
- 18:00: Warm-up for run
- 18:30: Techno Run Zalando x Brooks
- 19:30-22:00: Brooks x Zalando Party (invite only)
Saturday, September 20
- 09:00: Opening and Always-On activities
- 10:30: Warm-up for run
- 11:00: Shake-Out-Run with André Hamann (5km/7min pace)
- 15:00: Panel Talk with Brooks Road Runners Nina Voelckel & Florian Bochert
- 16:00: Pre-race Yoga with André Hamann
Sunday, September 21
- 09:00-22:00: Full day activities
- 09:30: Brooks Hype Zone at KM 9.28
- 18:00: No Cramps After Race Party
Registration
Register through Brooks
Additional Brooks Presence
- Messe Berlin Expo Hall 1, Stand 1.05.00 - featuring Hyperion series and classic models
- Brooks Hype Zone at race kilometer 9.28 (Lucy's Torstraße)
Location
PLATTE
Memhardstraße 8
10178 Berlin (Mitte district, near Rosenthaler Platz)
Partners
Event presented by Brooks Running in collaboration with:
- Zalando Sports - Co-hosting Techno Run and Friday party
- ndo.club - Running club partner
Featured Guests & Speakers
- André Hamann (@andrehamann) - Lagree & Reformer Pilates Teacher, leading runs and yoga sessions
- Lionttv (@lionttv) - YouTube personality and Brooks ambassador, leading Breakfast Run
- Nina Voelckel (@nina_voelckel) - Brooks Road Runner, panel speaker
- Florian Bochert (@run.flo.run) - Brooks Road Runner, panel speaker
- Hajo Schumacher (@hajoschumacher) - Author (Achim Achilles), reading from "Lügen haben schnelle Beine"
- Christian Ermert - Editor-in-Chief of Läuft/Laufen.de
- Urs Weber - Running Director at Runner's World
- Sertan Cak - Founder of ndo.club
