Brooks Hyperion House Berlin

Brooks presents a four-day activation space during Berlin Marathon weekend, combining running activities, lifestyle experiences, and community events at their Hyperion House pop-up location.

Event Features

Running Activities

• Daily group runs with varying distances and paces (5-7km)
• Warm-up sessions before each run
• Special themed runs including Techno Run and Shake-Out-Run
• Post-run refreshments and snacks

Always-On Activities

• Brooks gear testing and product trials
• Personalized merchandise station
• Tattoo and nail art services
• Hair braiding and beard styling
• Games area
• Coffee station

Programming

• Panel discussions with running industry professionals
• Interviews with running influencers and athletes
• Meet & greet sessions with special guests
• Yoga and recovery sessions

Daily Schedule

Thursday, September 18

• 09:00: Opening and Always-On activities
• 16:00: Opening with Brooks Crew & Ambassadors
• 16:30: Meet & Greet with Special Guest
• 17:00: Test & Try Speed Series
• 18:00: Warm-up for run
• 18:30: Hyperion Run with ndo.club (7km/5min pace)
• 19:30-22:00: Brooks Hyperion House Opening Party

Friday, September 19

• 09:00: Opening and Always-On activities
• 09:30: Warm-up for run
• 09:45: Breakfast Run with Lionttv (5km/6min pace)
• 11:00: Interview with ndo.club founder Sertan Cak
• 14:00: Reading with Hajo Schumacher (Achim Achilles) - "Lügen haben schnelle Beine"
• 15:00: Panel Talk with Christian Ermert (Läuft/Laufen.de) and Urs Weber (Runner's World)
• 16:00: Interview with YouTube personality Lionttv
• 17:00: Test & Try
• 18:00: Warm-up for run
• 18:30: Techno Run Zalando x Brooks
• 19:30-22:00: Brooks x Zalando Party (invite only)

Saturday, September 20

• 09:00: Opening and Always-On activities
• 10:30: Warm-up for run
• 11:00: Shake-Out-Run with André Hamann (5km/7min pace)
• 15:00: Panel Talk with Brooks Road Runners Nina Voelckel & Florian Bochert
• 16:00: Pre-race Yoga with André Hamann

Sunday, September 21

• 09:00-22:00: Full day activities
• 09:30: Brooks Hype Zone at KM 9.28
• 18:00: No Cramps After Race Party

Registration

Register through Brooks

Additional Brooks Presence

• Messe Berlin Expo Hall 1, Stand 1.05.00 - featuring Hyperion series and classic models
• Brooks Hype Zone at race kilometer 9.28 (Lucy's Torstraße)

Location

PLATTE
Memhardstraße 8
10178 Berlin (Mitte district, near Rosenthaler Platz)

Partners

Event presented by Brooks Running in collaboration with:

• Zalando Sports - Co-hosting Techno Run and Friday party
• ndo.club - Running club partner

Featured Guests & Speakers

• André Hamann (@andrehamann) - Lagree & Reformer Pilates Teacher, leading runs and yoga sessions
• Lionttv (@lionttv) - YouTube personality and Brooks ambassador, leading Breakfast Run
• Nina Voelckel (@nina_voelckel) - Brooks Road Runner, panel speaker
• Florian Bochert (@run.flo.run) - Brooks Road Runner, panel speaker
• Hajo Schumacher (@hajoschumacher) - Author (Achim Achilles), reading from "Lügen haben schnelle Beine"
• Christian Ermert - Editor-in-Chief of Läuft/Laufen.de
• Urs Weber - Running Director at Runner's World
• Sertan Cak - Founder of ndo.club