Brooks presents a four-day activation space during Berlin Marathon weekend, combining running activities, lifestyle experiences, and community events at their Hyperion House pop-up location. ### Event Features #### Running Activities - Daily group runs with varying distances and paces (5-7km) - Warm-up sessions before each run - Special themed runs including Techno Run and Shake-Out-Run - Post-run refreshments and snacks #### Always-On Activities - Brooks gear testing and product trials - Personalized merchandise station - Tattoo and nail art services - Hair braiding and beard styling - Games area - Coffee station #### Programming - Panel discussions with running industry professionals - Interviews with running influencers and athletes - Meet & greet sessions with special guests - Yoga and recovery sessions ### Daily Schedule **Thursday, September 18** - 09:00: Opening and Always-On activities - 16:00: Opening with Brooks Crew & Ambassadors - 16:30: Meet & Greet with Special Guest - 17:00: Test & Try Speed Series - 18:00: Warm-up for run - 18:30: Hyperion Run with ndo.club (7km/5min pace) - 19:30-22:00: Brooks Hyperion House Opening Party **Friday, September 19** - 09:00: Opening and Always-On activities - 09:30: Warm-up for run - 09:45: Breakfast Run with Lionttv (5km/6min pace) - 11:00: Interview with ndo.club founder Sertan Cak - 14:00: Reading with Hajo Schumacher (Achim Achilles) - "Lügen haben schnelle Beine" - 15:00: Panel Talk with Christian Ermert (Läuft/Laufen.de) and Urs Weber (Runner's World) - 16:00: Interview with YouTube personality Lionttv - 17:00: Test & Try - 18:00: Warm-up for run - 18:30: Techno Run Zalando x Brooks - 19:30-22:00: Brooks x Zalando Party (invite only) **Saturday, September 20** - 09:00: Opening and Always-On activities - 10:30: Warm-up for run - 11:00: Shake-Out-Run with André Hamann (5km/7min pace) - 15:00: Panel Talk with Brooks Road Runners Nina Voelckel & Florian Bochert - 16:00: Pre-race Yoga with André Hamann **Sunday, September 21** - 09:00-22:00: Full day activities - 09:30: Brooks Hype Zone at KM 9.28 - 18:00: No Cramps After Race Party ### Registration Register through Brooks ### Additional Brooks Presence - Messe Berlin Expo Hall 1, Stand 1.05.00 - featuring Hyperion series and classic models - Brooks Hype Zone at race kilometer 9.28 (Lucy's Torstraße) ### Location PLATTE Memhardstraße 8 10178 Berlin (Mitte district, near Rosenthaler Platz) ### Partners Event presented by Brooks Running in collaboration with: - **Zalando Sports** - Co-hosting Techno Run and Friday party - **ndo.club** - Running club partner ### Featured Guests & Speakers - **André Hamann** (@andrehamann) - Lagree & Reformer Pilates Teacher, leading runs and yoga sessions - **Lionttv** (@lionttv) - YouTube personality and Brooks ambassador, leading Breakfast Run - **Nina Voelckel** (@nina_voelckel) - Brooks Road Runner, panel speaker - **Florian Bochert** (@run.flo.run) - Brooks Road Runner, panel speaker - **Hajo Schumacher** (@hajoschumacher) - Author (Achim Achilles), reading from "Lügen haben schnelle Beine" - **Christian Ermert** - Editor-in-Chief of Läuft/Laufen.de - **Urs Weber** - Running Director at Runner's World - **Sertan Cak** - Founder of ndo.club
Zalando, as main sponsor of the BMW Berlin Marathon, launches their "Get More From Your Run" campaign featuring seven local running creators sharing their personal running stories and answering the universal question: "What do I wear?" ### Zalando Run Zone Concept Store **September 15-21 at Zalando Outlet Store** #### Features - Try the latest running gear and styles - Professional gait analysis on treadmill station - Customization station to personalize your gear - Expert advice for finding the perfect running shoes #### Special Events Throughout the Week - Panel talks with running experts - Community group runs - Live podcast recordings - Meet & greets with featured runners ### Strava Challenges #### Community Challenge (Germany, Austria, Switzerland) - Every kilometer run raises donations for Deutsche Sporthilfe - Successful participants receive exclusive "Runners Coffee" from Isla Coffee - Open to all runners in participating countries #### Berlin Local Challenge - Complete all 3 Berlin Zalando segments - Win a €200 Zalando voucher - Perfect preparation for marathon day ### Marathon Day - Zalando x adidas Cheer Zone **Location:** KM32 **Date:** September 21, 2025 Join the official Zalando x adidas Cheer Zone at the crucial 32-kilometer mark where runners need the final energy boost. Professional entertainment, music, and community support for all marathon participants. ### Campaign Features The campaign showcases inspiring stories from seven local runners including: - Marina Oertwich (65), Zalando employee preparing for her 86th marathon and 21st consecutive Berlin Marathon - Djamila Böhm, professional 400m runner who found love through running clubs ### Registration & Information - Strava Challenges: Join via Strava app - Run Zone: Free entry, no registration required - More info: [Zalando Campaign Page](https://www.zalando.de/campaigns/get-more-from-your-run) ### Partners Campaign by Zalando in collaboration with adidas, Strava, Deutsche Sporthilfe, and Isla Coffee Creative Agency: Anomaly Production: ICONOCLAST
