Adidas Test & Trial Hyperboost Shakeout with Alex Herm

This Marathon Weekend shakeout starts with check-in and shoe demos at 8:30 AM, then rolls out at 9:00 AM for a relaxed, all-levels 2-mile group run led by local influencer Alex Herm, looping around the Esplanade. After the run, the store turns into a coffee-and-try-on hang: a Hyperboost Coffee Club pop-up powered by Black Magic Coffee (with custom beans from Dean’s Beans), plus an early shopping window for the official BAA x adidas apparel collection. Expect a Test & Trial preview of adidas Hyperboost, with a limited co-branded Miir mug giveaway for the first guests (while supplies last).

Good to know:

• Arrive early for the shoe demo and mug giveaway
• Plan for a light, easy-pace run; bring layers for a cool morning start
• Post-run time is geared toward coffee, browsing, and product testing in-store