Marathon Sports

Brooks Cheer Station in Wellesley - Mile 14

Brooks and Marathon Sports set up a high-energy cheer zone right outside Marathon Sports in Wellesley at mile 14—an ideal spot to catch runners as the course starts to get real. Expect a DJ-led sideline party plus complimentary breakfast for spectators, making it an easy place to settle in for a longer watch.

Cheer Zone

Monday, April 20, 2026 at 10:00 AM

Until 3:00 PM

Marathon Sports

257 Washington Street

Boston

PUMA FAM Shakeout Run with TrailblazHers

PUMA and Marathon Sports kick off Boston Marathon 2026 week with a high-energy, all-paces shakeout led by TrailblazHers Run Co. The morning starts with check-in, rolls into an easy 3-mile run with pace support, then lingers for “after vibes” back at the Nitro Lab—plus a chance to demo PUMA running shoes and snag a free T-shirt while supplies last. **Good to know** - Arrive a little early for check-in and to lock in demo shoes/swag before it goes - All paces are welcome; the run is paced rather than raced - Plan for typical April weather and bring whatever gear is needed for a short, easy effort

Map of PUMA Nitro Lab Powered by Marathon Sports

Sunday, April 19, 2026 at 7:30 AM

Until 9:00 AM

PUMA Nitro Lab Powered by Marathon Sports

755 Boylston Street, Boston, MA 02116

Boston

RIVS Run Club x Marathon Sports - Boston Shake-Out Run

Marathon Weekend gets rolling with an easy, social 3K shakeout that starts and finishes at Marathon Sports on Boylston. The run is led by Craft athlete Tim Tollefson (@timtollefson), with a chance to meet Craft athlete Tommy Rivs, plus limited-edition Rivs Run Club apparel dropping on-site. After the loop, runners can stick around for free food and drinks from Craft and a free signed Tommy Rivs poster from iFIT (limited supply). The event is free and open to the public. Good to know: - Arrive a bit early for the poster giveaway and apparel drop (both are limited) - Plan for a casual pace; this is a shakeout, not a workout - Dress for spring weather and bring layers for the post-run hangout

Map of 939 Boylston St, Boston, MA 02115, USA

Saturday, April 18, 2026 at 5:00 PM

Until 7:30 PM

939 Boylston St, Boston, MA 02115, USA

939 Boylston Street

Boston

Alexi Pappas Meet n Greet with Feetures

Alexi Pappas stops by the Marathon Sports Brand House during Feetures’ Marathon Pop-Up for a one-hour meet-and-greet, with time for photos, conversation, and Q&A about her running journey. Expect a casual, drop-in vibe—good for runners doing last-minute race-week shopping as well as fans who want to hear a few stories and ask a question or two. Good to know: - Runs 3–4 PM; arriving early helps with lines - In-person, standing-room style—plan to travel light (no bag storage listed) - Located on Newbury Street; street parking is limited, so transit or walking is easiest

Other

Saturday, April 18, 2026 at 3:00 PM

Until 4:00 PM

335 Newbury St

335 Newbury Street, Boston, MA 02115

Boston

Sips & Saucony

Sips & Saucony is a laid-back pre–Boston Marathon weekend hang at the Marathon Sports Brand House, mixing a shop-and-browse night with music and race-week energy. The two-hour evening runs 6–8 PM with DJ Mez Wav spinning while guests check out the latest Saucony styles and mingle with the Marathon Sports team. The standout perk: a menu of Cadence electrolyte mocktails—think a Speed Margarita with a Himalayan salt rim, a grapefruit-forward Boston Paloma, an “Endorphins” dirty soda, and a watermelon mojito twist. Good to know: - Runs for two hours (6–8 PM), so arriving early helps with browsing time - Mocktails are part of the experience—plan accordingly if stopping by post-dinner or after a workout - Located on Boylston Street; public transit and walking are typically easiest marathon week

Other

Friday, April 17, 2026 at 6:00 PM

Ends: Friday, April 17 at 8:00 PM

Marathon Sports Brand House

939 Boylston Street, Boston, MA 02115

Boston

Behind the Mount to Coast BITR H1: Film, Q&A & Community Night

A community night at Marathon Sports centered on the Mount to Coast BITR H1. The evening starts with drinks and snacks, rolls into a short documentary on how the shoe was made and tested, and wraps with a Q&A featuring Thomas and Karl from Believe in the Run alongside Lin and Doug from Mount to Coast. Good to know: - Attendance is capped at 50 people, with no waitlist - RSVP is required; arriving a little early is smart in case the room fills quickly

Talk / Panel

Friday, April 17, 2026 at 5:00 PM

Until 6:30 PM

Marathon Sports

671-673 Boylston Street

Boston

Adidas Test & Trial Hyperboost Shakeout with Alex Herm

This Marathon Weekend shakeout starts with check-in and shoe demos at 8:30 AM, then rolls out at 9:00 AM for a relaxed, all-levels 2-mile group run led by local influencer Alex Herm, looping around the Esplanade. After the run, the store turns into a coffee-and-try-on hang: a Hyperboost Coffee Club pop-up powered by Black Magic Coffee (with custom beans from Dean’s Beans), plus an early shopping window for the official BAA x adidas apparel collection. Expect a Test & Trial preview of adidas Hyperboost, with a limited co-branded Miir mug giveaway for the first guests (while supplies last). Good to know: - Arrive early for the shoe demo and mug giveaway - Plan for a light, easy-pace run; bring layers for a cool morning start - Post-run time is geared toward coffee, browsing, and product testing in-store

Friday, April 17, 2026 at 8:30 AM

Until 9:30 AM

Marathon Sports

671-673 Boylston Street

Boston

The Running Game Show with Laura Green

A live running game show with Laura Green at WBUR CitySpace, part of ASICS Marathon Week.

Talk / Panel

Thursday, April 16, 2026 at 7:00 PM

Ends: Thursday, April 16 at 9:00 PM

299 Newbury St, Boston, MA 02115

299 Newbury Street

Boston

ASICS Marathon Week Boston 2026

ASICS Marathon Week at the ASICS Boston Run Shop powered by Marathon Sports, 299 Newbury Street. Open Thursday April 16 through Tuesday April 21, with daily programming and a rotating lineup of runner meet-ups, shakeouts, and talks. Closed Monday April 20 for race day.

Map of ASICS Boston Run Shop powered by Marathon Sports

Pop-up / Expo

Thursday, April 16, 2026 at 9:00 AM

Ends: Tuesday, April 21 at 7:00 PM

ASICS Boston Run Shop powered by Marathon Sports

299 Newbury Street

Boston

Locals Run with Metro Movin

Endorphins Running kicks off Boston Marathon week a day early with a relaxed morning run alongside Metro Movin. The route starts at the Mass Ave Bridge and finishes at Marathon Sports, with free coffee and breakfast waiting at the end — a low-key way to shake out the legs and connect with the local running community before the weekend really gets going. **Good to know** - 6:30 AM start at the Mass Ave Bridge - Finishes at Marathon Sports - Free coffee and breakfast included

Group Run

Thursday, April 16, 2026 at 6:30 AM

Until 8:00 AM

Mass Ave Bridge

Massachusetts Ave Bridge, Boston, MA

Boston

On LightSpray™ Run with Marathon Sports

Marathon Sports’ weekly group run gets a marathon-week twist with an exclusive test run of the LightSpray Cloudmonster 3 Hyper, finishing at the On LightSpray™ Tour Boston for an up-close look at the LightSpray™ robot and early access to shop the latest On gear. The vibe is open and social—all paces are welcome—and the finish includes post-run bites and mocktails. Marathon Sports handles gear transport from the Cambridge start to the finish so runners can go distraction-free. **Good to know** - Arrive a little early for check-in and gear drop before the group departs - Plan for a point-to-point route ending at the On LightSpray™ Tour Boston - Dress for the weather; demo shoes and post-run refreshments are part of the experience

Wednesday, April 15, 2026 at 5:30 PM

Ends: Thursday, April 16 at 7:30 PM

Marathon Sports

1654 Massachusetts Avenue

Cambridge