New Balance Run House at Somerset House

For marathon weekend, New Balance takes over the Embankment Galleries at Somerset House — the 17th-century landmark sitting right at Mile 25 of the course — and turns it into a three-day hub for runners and supporters. Drop in any day to reset, pick up a cheer pack, get your medal engraved after the race, or sign up ahead of time for curated sessions across the weekend.

The programme spans pre-race body regulation with Mikey Kratzer and Jay Levine, arts-and-crafts with Runner Beans Club, a Race Ready station with massage, hair styling and sign-making, a guided collage workshop with LES Run, a women's Relaxation Lounge with LES Run and PASSA, a 5km Ellipse Sunset Run, spectator and finisher parties, and recovery classes with PILLAR Performance.

Good to know:

• Venue: Embankment Galleries, Somerset House, Strand, WC2R 1LA
• Fri 24 Apr: 14:00–17:00 · Sat 25 Apr: 10:00–18:00 · Sun 26 Apr: 09:00–17:00 (programme runs later on Saturday — see schedule below)
• Sessions require sign-up; drop-in access throughout the day
• Medal engraving available at Run House and select New Balance stores