New Balance

Finisher Party

Celebrate the finish. Medal engraving, giveaways and a slow afternoon to take it in. The closing hours of Run House weekend — walk in with your kit bag, stay as long as you like. Good to know: - Medal engraving on-site - Open to finishers and their supporters - Nearest: Temple or Covent Garden

Pillar Sessions

A recovery class with Pillar Performance — stretch, mobility and the kind of slow work your legs will thank you for the hour after finishing. Come straight from the course in your kit. Good to know: - Hosted by Pillar Performance - Mat space available; bring any kit you want rolled into the session - Sign-up required - Nearest: Temple or Covent Garden

Spectator Party

For everyone on the sidelines. Cheer packs, sign-making materials and a send-off before you post up on course. Somerset House sits right on the Mile 25 route, so you can walk out with your kit and head straight to the barriers. Good to know: - Pick up a cheer pack on arrival - Sign-making supplies provided - Nearest: Temple or Covent Garden

Ellipse Sunset Run

An easy 5km along the Strand and Embankment as the sun goes down — and a first look at the new Ellipse on foot. Flat route, sociable pace, test pairs available to run in. Good to know: - Meet at the New Balance Run House inside Somerset House - Trial pairs of the Ellipse available for the run - Sign-up required - Nearest: Temple or Covent Garden

Relaxation Lounge

A pre-race wind-down for the women's running community, hosted by LES Run and PASSA. Low lights, slower pace, space to breathe before Sunday. Good to know: - Open from 18:00 through to 22:00 — come for an hour or stay the evening - Hosted by LES Run and PASSA - Sign-up required - Nearest: Temple or Covent Garden

LES Run Workshop

A guided collage experience in partnership with LES Run. Toni-Ann Murphy hosts a quiet two-hour session — tear, glue, reflect — a reset moment in a marathon week that tends to run flat out. Good to know: - Hosted by LES Run with Toni-Ann Murphy - All materials provided; sign-up required - Nearest: Temple or Covent Garden

Race Ready

Final-prep station spread across six hours. Drop in for sports massage, sign-making for your supporters, a hair-styling chair to tame race-morning chaos, and a handful of other marathon-week essentials all in one room. Good to know: - Multiple activations; drop in as you need them - Sign-up required for individual services - Nearest: Temple or Covent Garden

Runner Beans Workshop

An arts-and-crafts workshop with Runner Beans Club — make your mark before the start line. Bring ideas, leave with something to take on course or to wave from the sidelines. Good to know: - Hosted by Runner Beans Club at the New Balance Run House - One-hour session; sign-up required - Nearest: Temple or Covent Garden

New Balance Run House at Somerset House

For marathon weekend, New Balance takes over the Embankment Galleries at Somerset House — the 17th-century landmark sitting right at Mile 25 of the course — and turns it into a three-day hub for runners and supporters. Drop in any day to reset, pick up a cheer pack, get your medal engraved after the race, or sign up ahead of time for curated sessions across the weekend. Good to know: - Venue: Embankment Galleries, Somerset House, Strand, WC2R 1LA - Fri 24 Apr: 14:00–17:00 · Sat 25 Apr: 10:00–18:00 · Sun 26 Apr: 09:00–17:00 - Sessions require sign-up; drop-in access throughout the day - Medal engraving available at Run House and select New Balance stores - Nearest: Temple or Covent Garden

Pre-Race Body Regulation

The final tune-up before race day. Mikey Kratzer and Jay Levine lead a body regulation session designed to loosen legs, reset the nervous system and settle the pre-marathon nerves — the sort of work that makes the difference between a manageable Sunday and a stiff one. Good to know: - Hosted at Embankment Galleries inside Somerset House, directly on the course at Mile 25 - Sign-up required via the New Balance events page - Nearest: Temple or Covent Garden

New Balance × Sports Direct Shakeout Run

A pre-race shakeout at Sports Direct's Oxford Street flagship, hosted with New Balance and run-crew partners NOV and Sexy Pace. Shop the Official TCS London Marathon 2026 New Balance apparel + footwear range, try on shoes (first come, first served), then head out for an easy 5K loop before back-to-store cheer-sign making and refreshments. Good to know: - Eventbrite RSVP required; free event - Shoe trials in the 18:00–18:30 bag-drop window (first come, first served) - Venue: Sports Direct, 150/154 Oxford St, W1D 1ND (nearest: Tottenham Ct Rd / Oxford Circus)

Endorphins Boston 2026 Shakeout Run

The big community shakeout the day before the Boston Marathon — a 3-mile loop starting at the Parkman Bandstand on Boston Common, bringing together running crews from across the city and beyond. Free New Balance shirts available while supplies last, plus all the pre-race energy you'd expect from one of the largest gatherings of the weekend. **Good to know** - 9:00 AM start at Parkman Bandstand, Boston Common - 3-mile route - Free shirts while supplies last

New Balance Marathon Relay

New Balance takes over The Track at 91 Guest Street for a marathon relay with teams, a DJ, food, drinks, and giveaways. Doors open at 2:00 PM, relay kicks off at 3:00 PM — one of the bigger activations of Boston Marathon weekend. **Good to know** - Free ticket required for entry - Doors at 2:00 PM, relay starts at 3:00 PM - DJ, food, drinks, and giveaways on site - The Track at NB is in Brighton

Endorphins Fuel Bar (Boston Marathon)

Endorphins Running sets up a full marathon-weekend headquarters at 205 Newbury Street, with a five-day Fuel Bar offering free coffee, gels, and New Balance shirts for runners and supporters. Beyond the pop-up, the programming includes a Thursday locals run, a Friday townies night, Saturday group runs and a New Balance marathon relay at The Track, plus a massive Sunday shakeout on Boston Common and an Abbott World Marathon Majors presentation at City Hall Plaza. **Good to know** - Fuel Bar open daily 7:00 AM–5:00 PM, April 17–21 at 205 Newbury Street - Free shirts available while supplies last - Some events require RSVP or registration — check individual listings

Official Shake Out Run • New Balance x LOAD

New Balance and LOAD set the tone for Berlin Half Marathon week with an easy community shakeout that runs point-to-point from the New Balance East Store in Mitte to the New Balance West Store on Ku’damm. Expect 7 km at a steady 6:30 min/km pace, with the option to test New Balance Ellipse running shoes along the way. The finish line comes with coffee and pastries from Acid Cafe (plus a small surprise), making it as much a social meet-up as a leg-loosener. Good to know: - Bag drop is available at the start - Meet at Münzstraße 21 (New Balance East Store); finish is at the New Balance West Store (KuDamm) - Event photography is in effect, and a respectful code of conduct applies (including no bare upper body)

NB Afterparty @ Arc Beverly

New Balance hosts an invite-only afterparty at Arc Beverly to cap off LA Marathon race day. Celebrate with the community after crossing the finish line. Sunday evening, 7 PM – 11 PM. Invite only.

HRC Cheer Zone | New Balance Sunset (Mile 8)

Hermosa Run Club and New Balance host a cheer zone on Sunset Blvd at Mile 8 of the LA Marathon. Open to all spectators — come cheer on the runners as they pass through one of the most iconic stretches of the course. Race day Sunday, 6 AM – 1 PM.

Endorphins Cheer Zone | New Balance Brentwood (Mile 22)

Endorphins Running and New Balance set up a cheer zone in Brentwood at Mile 22 of the LA Marathon. All spectators welcome — a great spot to boost runners through the final miles. Race day Sunday, 6 AM – 1 PM.

Community Shakeout Run hosted by Hermosa Run Club

Hermosa Run Club hosts a pre-race shakeout run departing from the New Balance Pop-Up on Abbot Kinney the day before the LA Marathon. All runners are welcome — no membership or hotel stay required. Starts at 9:30 AM Saturday.

Runner Talk Live

An intimate evening talk and panel discussion hosted by New Balance and Halo on the eve of LA Marathon weekend. Invite only — Friday 6–8 PM.

NB Pop-Up + Endorphins Fuel Bar

New Balance opens a popup shop and Endorphins Running sets up a fuel bar on Abbot Kinney over LA Marathon weekend. Friday features NB cheer sign making, DJ vibes, Intelligentsia Coffee, and Barebells Bars. NB members and new sign-ups receive a gift-with-purchase LA tote. Open to the public both days.

New Balance Run Your Way Weekend Powered by Halo

New Balance and Halo have partnered with Hermosa Run Club to create the ultimate LA Marathon race weekend experience at the Fairmont Century Plaza — steps from the finish line. From March 5–8, community guests enjoy exclusive perks including complimentary breakfast, NB welcome bags, Recovery Lounge access, and a curated schedule of events from shakeout runs and pop-up shopping to on-course cheer zones and an invite-only afterparty.

Mile 27 Recovery Zone - Fleet Feet x New Balance

Recover with compression boots, finisher giveaways, and select shopping offers. Space is limited. **Registration** Required. Limited capacity. [Register here](https://www.heylo.com/event/-OaLJz-4oAF6_-1rr_vk?inviteId=d890da24-d7c1-4bb3-8aa9-59dbd6a47e47)

Endorphins Fuel Bar Medal Monday Engravings & Portraits

Mark your finish with medal engraving and portraits. ### Details Free medal engravings and portraits during listed hours. Powered by New Balance, Mush, Shokz, Skratch Labs, and Shopify New York. ### Registration [Register here](https://app.endorphinsrunning.com/event/68f171fb3c7f5f861210af7c)

Endorphins Fuel Bar NYC 2025 After Party

Celebrate post-race with the community at the Endorphins Fuel Bar. ### Details Food, drinks, and medal portraits on site. Powered by New Balance, Mush, Shokz, Skratch Labs, and Shopify New York. ### Registration [Register here](https://app.endorphinsrunning.com/event/68f171cfbd49c95371378d93)

Mile 21.5 - Endorphins Cheer Zone -

Join the crew to cheer runners at Mile 21.5 on race day. ### Details Community cheer zone on the right side of the course. Powered by New Balance, Mush, Shokz, Skratch Labs, and Shopify New York. ### Registration [Register here](https://app.endorphinsrunning.com/event/68f17166bd49c95371378d3b)

Mile 20.5 - Asian Trail Mix Cheer Zone

Asian Trail Mix returns to the Bronx for the NYC Marathon cheer zone at Mile 20.5. Bear right and look for the big red ATM x New Balance tent. Cheering and assisting runners with AM7 Run Club, NYPD Running Club, and Team RWB. Content team capturing the vibe, energy, and smiles.

Endorphins Fuel Bar NYC 2025 Saturday Shakeout Run

Ease into the weekend with a relaxed Saturday shakeout run. ### Details Free coffee and fuel for all runners after the run. Exclusive NB × Endorphins shirts while supplies last. Powered by New Balance, Mush, Shokz, Skratch Labs, and Shopify New York. ### Registration [Register here](https://app.endorphinsrunning.com/event/683df68d6289ac5ec499d798)

Upper West Side Run Club 2.62 Mile NYC Marathon Shakeout

Upper West Side Run Club hosts a pre-marathon 2.62-mile shakeout celebrating 175+ UWSRC runners competing in the NYC Marathon. Marathoners and guests of all levels welcome. Pace groups between 8-11 minutes per mile plus run-walk group coordination. Finishes at Sote Coffee Roasters on the Upper West Side. Free t-shirts and goodies courtesy of New Balance. The Obelisk is also the location of the UWSRC Marathon Cheer Zone. ### Registration [Register here](https://www.eventbrite.com/e/upper-west-side-run-club-262-mile-nyc-marathon-shakeout-tickets-1916536956629?aff=oddtdtcreator) ### Partners Upper West Side Run Club New Balance Sote Coffee Roasters

Believe in the Run X New Balance Williamsburg Bridge Shakeout Run

Three-mile shakeout across the Williamsburg Bridge with cap giveaway and post-run coffee and customization. ### Schedule - 8:00am start - Three-mile bridge route - Post-run coffee, snacks, recovery tools, and customization - Duration about two hours ### Details - A three-mile group jog across the Williamsburg Bridge and back - The first 500 runners receive a custom green BITR x NB corduroy cap - Post-run time at the New Balance Pop-Up includes coffee, snacks, recovery tools, and gear customization ### Registration [Register here](https://www.eventbrite.com/e/believe-in-the-run-x-new-balance-williamsburg-bridge-shakeout-run-tickets-1871115168839) ### Partners [Believe in the Run](https://believeintherun.com/)

New Balance "Runners Aren't Normal" Party - New York City Marathon 2025

Marathon weekend kickoff party by New Balance with DJ sets and refreshments. ## Details - A New Balance celebration of New York City’s running community - The event features DJ sets by Las Flaquitas with beer, wine, and bites - All ages - In person - Duration: 4 hours ## Registration [Register here](https://www.eventbrite.com/e/new-balance-runners-arent-normal-party-tickets-1838417709859?aff=erelexpmlt)

Peloton Shakeout Run with Tavern on the Green

Join Peloton instructors for an energizing Central Park shakeout run following the NYC Marathon opening ceremonies. ## Schedule - 6:30pm: Check-in at Marathon Pavilion - Motivational welcome from instructors - 5-minute group warm-up - Shakeout run through Central Park - Post-run reception with food and refreshments from Tavern on the Green - Photo booth available ## Instructors - Becs Gentry - Mariana Fernández - Jeffrey McEachern - Alex Karwoski - Ben Alldis ## Additional Information All ticket holders must agree to safety and liability waiver prior to run. Limited to 2 tickets per guest. ## Registration [Register here](https://event.onepeloton.com/pelotonxnyrrshakeout)

New Balance Run House NY25

A marathon-week hub with coffee, recovery, customization, and community offerings for runners and supporters. ## Event / Pop-Up Hours **214 Lafayette Street, New York, NY 10012** - Friday, October 31: Pop-Up 12:00pm–5:00pm - Friday, October 31: "Runners aren't normal" Party 07:00pm-11:00pm - Saturday, November 1: Pop-Up 10:00am-03:00pm ## Events ### New Balance Run House **Date:** October 31 - November 1. **Time:** Friday 12:00pm–5:00pm & Saturday 10:00am-03:00pm. **Venue:** 214 Lafayette Street, New York, NY 10012. Connect with the running community at a central hub for race week. Explore recovery, customization, and photo opportunities. **What to Expect** - Café and bar with coffee, bagels, and post-run drinks - Customization station for New Balance gear and accessories - Hair station with complimentary braids and touch-ups - Runner’s lounge with Hyperice tools and recovery setup - Photo moment with a marathon-themed backdrop **Additional Information** - Free entry - Open to all ages **Registration** Run House [Register here](https://www.eventbrite.com/e/new-balance-run-house-tickets-1835684454619). "Runners aren't normal" Party [Register here](https://www.eventbrite.com/e/new-balance-runners-arent-normal-party-tickets-1838417709859?aff=erelexpmlt)

Minor Planet x Mikey Kratzer Morning Shakeout

Minor Planet hosts a morning run with Mikey Kratzer. Bag drop available. Complimentary energy gels and bars by Styrkr. First 30 guests receive a special Baby Steps t-shirt while supplies last.

New York City Marathon Shakeout with New Balance and Dashing Whippets

Dashing Whippets and New Balance host a five-kilometer shakeout run with coffee and bagels after. ### Partners [New Balance](https://www.newbalance.com) [New York Road Runners](https://www.nyrr.org)

Endorphins Fuel Bar NYC 2025 Friday Morning Shakeout w/ Shokz & Mush

## NYC 2025 Friday Morning Shakeout w/ Shokz & Mush **Time:** 7:00am **Venue:** The Endorphins Fuel Bar — 131 Greene St, New York, NY Join a morning shakeout run with community energy before race weekend. ### Details Free coffee and fuel for all runners after the run. Powered by New Balance, Mush, Shokz, Skratch Labs, and Shopify New York. ### Registration [Register here](https://app.endorphinsrunning.com/event/68f170793c7f5f861210aecc)

Endorphins Fuel Bar Locals Night Opening Party

## NYC 2025 Locals Night Opening Party — Endorphins Fuel Bar **Time:** 7:00pm **Venue:** The Endorphins Fuel Bar — 131 Greene St, New York, NY Kick off marathon week with an opening night party for the NYC community. ### Details Light food and drinks provided. Powered by New Balance, Mush, Shokz, Skratch Labs, and Shopify New York. ### Registration [Register here](https://app.endorphinsrunning.com/event/68f1703bbd49c95371378c8b)

Endorphins NYC Fuel Bar Marathon Weekend

Endorphins Running presents a four-day NYC marathon weekend pop-up offering free fuel, coffee, exclusive shirts, and partner activations. ## Fuel Bar Hours **131 Greene St, SoHo, NYC** - Friday, October 31: 9:00am–4:00pm - Saturday, November 1: 11:00am–5:00pm - Monday, November 3: 7:00am–2:00pm Free coffee, fuel, and shirt gifting available while supplies last. ## Daily Schedule ### Thursday, October 30 **7:00pm:** Locals Night Opening Party Kickoff for the NYC community. Singlet and hoodie pick up. [Register here](https://app.endorphinsrunning.com/event/68f1703bbd49c95371378c8b) ### Friday, October 31 **7:00am–9:00am:** Morning Shakeout Run 3-mile shakeout powered by Shokz and Mush at 131 Greene St. [Register here](https://app.endorphinsrunning.com/event/68f170793c7f5f861210aecc) ### Saturday, November 1 **9:30am:** Doors — Connecting Communities Shakeout Run Multiple crews gather at 131 Greene St. **10:00am–11:00am:** Morning Shakeout Run 3-mile shakeout powered by New Balance and Mush. Free shirts for the first 500 people. [Register here](https://app.endorphinsrunning.com/event/683df68d6289ac5ec499d798) **2:00pm–3:00pm:** Community Panel With P. Odedina, L. Newcomer, C. Beecham, and M. Smoak. ### Sunday, November 2 — Race Day **8:00am:** Marathon Cheer Zone Mile 21.5, runner’s right — 5th Ave & 126th St. [Register here](https://app.endorphinsrunning.com/event/68f17166bd49c95371378d3b) **7:30pm–10:00pm:** Marathon After Party Food, open bar, DJ, and medal portraits at 131 Greene St. [Register here](https://app.endorphinsrunning.com/event/68f171cfbd49c95371378d93) ### Monday, November 3 — Medal Monday **7:00am–2:00pm:** Free Medal Engravings & Portraits Wear your medal. Hosted at 131 Greene St. [Register here](https://app.endorphinsrunning.com/event/68f171fb3c7f5f861210af7c) ## Featured Offerings - Free NB NYC 2025 shirts (while supplies last) - Complimentary coffee and nutrition products - Partner activations throughout the weekend - Limited edition recovery hoodies — pre-order Tuesday 10/21 at 10:00am EST (pick up only at 131 Greene St) ## Partners New Balance, Shokz, Skratch Labs, Mush, Shopify New York

The Picture of Mikey Kratzer Screening + Q&A

Film screening of "The Picture of Mikey Kratzer". Light bites and refreshments by Something & Nothing. - 5:00pm - Doors Open - 6:00pm - Film Screening (17 min) - 6:30pm - Q&A with Mikey Kratzer, Malcolm Ebanks and friends

AFRC Poetry Slam Shakeout with New Balance

Almost Friday Run Club and New Balance host a pre-marathon celebration featuring a three-mile shakeout run followed by an open mic night. Participants share pre-race poems, jokes, or messages written on the back of their race bibs. Food and drinks provided with 20% off New Balance performance running gear. ### Registration [Register here](https://withforte.co/events/EltgBEJyjbs6LqFwfQnm) ### Partners [New Balance](https://www.newbalance.com) [Almost Friday Run Club](https://www.almostfridayrunclub.com)

The Final 5 Fleet Feet x New Balance

Run a five-mile point-to-point route to Fleet Feet Columbus Circle. Test New Balance footwear and enjoy UCAN fueling. **Schedule** - 9:30am: Run start at E 135th St & 5th Ave - Finish: Fleet Feet Columbus Circle with breakfast, raffles, and giveaways **Details** Point-to-point logistics only. No mobile bag check offered. **Registration** Required. Limited capacity. [Register here](https://www.heylo.com/event/-OaLGN-MJrTJSeJCyVbw?inviteId=c24e8b04-4bc9-4c8b-bd1a-e0a3ac93d653)

Fleet Feet NYC - Marathon Weekend

A multi-day series centered at Fleet Feet Columbus Circle with runs, cheer, and recovery. Events feature brand demos and post-run offerings. ## Pop-Up Details **Location:** Fleet Feet Columbus Circle, 10 Columbus Circle, New York, NY and other locations (see description) **Date Range:** October 25 – November 3, 2025 ## Events ### The Last 10 Presented by On **Date:** October 25, 2025 **Time:** 8:30am **Venue:** Start - Fleet Feet Upper East Side, 1051 3rd Avenue. Finish - Fleet Feet Columbus Circle. Prep with a supported 10-mile session. On footwear, Superfeet support, Shokz audio, and UCAN fueling on course. **Additional Information** - No mobile bag check offered - Post-run breakfast and giveaways at Columbus Circle **Registration** [Register here](https://www.heylo.com/event/-ObV1XLLnM9Z7qjjzfDh?inviteId=8a23e2cb-2d6a-4dbd-bc5f-a4047ab2fcf0) ### The Final 5 Presented by New Balance **Date:** October 26, 2025 **Time:** 9:30am **Venue:** Start - East 135th Street & 5th Avenue. Finish - Fleet Feet Columbus Circle. Run a five-mile point-to-point to Columbus Circle. Test New Balance releases. UCAN provides fueling. **Additional Information** - Post-run breakfast, raffles, and giveaways - No mobile bag check offered **Registration** [Register here](https://www.heylo.com/event/-OaLGN-MJrTJSeJCyVbw?inviteId=c24e8b04-4bc9-4c8b-bd1a-e0a3ac93d653) ### The First Shakeout Run Presented by ASICS **Date:** October 29, 2025 **Time:** 6:30pm **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Kick off race week with ASICS, Balega, Shokz, and UCAN. Enjoy gear trials and raffles. **Additional Information** - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLGxOU2CVfMmGGZLj2?inviteId=aa8dff7f-7eac-429c-a918-1dd3141a6428) ### Trick or Trot Shakeout Run Presented by HOKA **Date:** October 30, 2025 **Time:** 6:30pm **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Halloween-themed Central Park miles with HOKA, Feetures, PILLAR, and SaltStick. Costumes encouraged if run-friendly. **Additional Information** - Free custom printing on HOKA apparel - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLHy7FYQaLeM0FUzBI?inviteId=4804f3d0-6411-45d9-abce-90fd71eb196e) ### Halloween Breakfast Run Presented by Altra **Date:** October 31, 2025 **Time:** 8:30am **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Morning miles with Altra and SaltStick. Enjoy a post-run breakfast and prize drawings. **Additional Information** - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLISjAuyZAhDrn5Fn0?inviteId=8619fff1-ca2a-4d0d-a60e-b95bde96b32e) ### Run as One Shakeout Run Presented by Saucony **Date:** October 31, 2025 **Time:** 6:30pm **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY Celebrate NYC’s five boroughs with Saucony, GU, Superfeet, and Cheribundi. Community run and local flavors. **Additional Information** - First 50 attendees receive a Saucony x Fleet Feet gift - Bag check and restrooms available **Registration** [Register here](https://www.heylo.com/event/-OaLJ3v_x82XEofFvKCp?inviteId=138ded30-67b9-4f29-a58a-fc8b922dc651) ### Fleet Feet NYC’s Cheer Zone **Date:** November 2, 2025 **Time:** 11:00am start **Venue:** 59th Street & 7th Avenue - New York, NY Cheer the final miles with high energy and giveaways. Bring your crew and support runners strongly. **Registration** [Register here](https://www.heylo.com/event/-OaLO3jiOTAXr6q3VOOS?inviteId=e6fc4a57-b144-4c34-a1bc-5d6aebe46f92) ### Mile 27 Recovery Zone Presented by New Balance **Date:** November 3, 2025 **Time:** 9:00am **Venue:** Fleet Feet Columbus Circle - 10 Columbus Circle, New York, NY 10019 Recover with compression boots, finisher giveaways, and select shopping offers. Space is limited. **Registration** [Register here](https://www.heylo.com/event/-OaLJz-4oAF6_-1rr_vk?inviteId=d890da24-d7c1-4bb3-8aa9-59dbd6a47e47) ### F45 Recovery Class Presented by Alter Ego **Date:** November 3, 2025 **Time:** 11:00am **Venue:** F45 Union Square - New York, NY Reset with guided mobility following race day. Spots are limited. **Registration** [Register here](https://www.heylo.com/event/-OaLK_mB2jp42n16o4ih?inviteId=fa52b63d-67bf-42ec-aae4-b7b208818621)

3RUN2 Post-Marathon Dance Party

3RUN2 closes marathon weekend with a 21+ post-marathon dance party featuring DJ Iggy and friends. ### Schedule - **20:00** – Doors open on the Recess side with food, drinks, and giveaways - **21:00** – City Hall dance party begins with DJ Iggy and friends ### Details - Drinks, food, giveaways while supplies last - 21+ entry - No refunds ### Registration - Tickets required: [Eventbrite](https://www.eventbrite.com/e/the-3run2-post-marathon-dance-party-21-tickets-1631867231819) ### Location **City Hall + Recess** 838 W Kinzie St Chicago, IL 60642 United States ### Partners - New Balance (@newbalance @newbalancerunning) - Shokz (@shokzusa)

3RUN2 - Sunday Cheer Squad (Mile 20)

Join the 3RUN2 cheer squad to support runners at Mile 20. ### Schedule - **08:00** – Meet at Mile 20 (W 19th St & S Halsted St) ### Details - Community cheer zone ### Registration - Please sign up in advance: [Google Form](https://docs.google.com/forms/d/e/1FAIpQLSfGqqxrWBnaCl2U02NElbnQoMwxZRIyJcmYu9BX55_LbagKcw/viewform) ### Location **Mile 20 Cheer Spot** W 19th St & S Halsted St Chicago, IL ### Partners - New Balance (@newbalance @newbalancerunning) - Shokz (@shokzusa)

Endorphins Running Marathon Cheer Zone - Mile 11

Official Endorphins Running cheer station positioned at Mile 11 of the Chicago Marathon course. ## Details The Endorphins Marathon Cheer Zone provides crucial crowd support at Mile 11, positioned on the runner's left side of the course. This strategic location on North Avenue offers encouragement as participants approach the halfway point of the race. ## Location Details - Positioned at Mile 11, runner's left side - 230 W North Avenue - Look for Endorphins Running banners and team members ## What to Expect - Dedicated cheer squad from the Endorphins Running community - High-energy crowd support - Visual markers and signage for runner identification ## Partners Endorphins Running, New Balance

3RUN2 - Saturday Shakeout Run

3RUN2 hosts a pre-race shakeout run. Early arrival is encouraged. ### Schedule - **09:30** – Shakeout run from Goose Island Salt Shed Pub ### Features/Services - Community shakeout ahead of race day - Light bag drop for out-of-towners - Early arrival recommended ### Registration - Please sign up in advance: [Google Form](https://docs.google.com/forms/d/e/1FAIpQLSfGqqxrWBnaCl2U02NElbnQoMwxZRIyJcmYu9BX55_LbagKcw/viewform) ### Location **Goose Island Salt Shed Pub** 1221 W Blackhawk St Chicago, IL 60642 ### Partners - New Balance (@newbalance @newbalancerunning) - Shokz (@shokzusa) - Goose Island (@gooseislandchicago @gooseisland)

Believe in the Run x New Balance Chicago Shakeout

# Believe in the Run x New Balance Chicago Shakeout Believe in the Run and New Balance host a waterfront shakeout run with the first 500 runners receiving custom corduroy caps. ## Event Details 3-mile shakeout run along the Chicago waterfront. First 500 runners receive the New Balance x Believe custom corduroy cap. Post-run refreshments and activities at the pop-up location. ## What's Included - 3-mile waterfront shakeout run - Custom corduroy cap for first 500 runners - Coffee, bagels, and breakfast treats - Maurten and LMNT hydration - DJ and entertainment - Shoe demos and giveaways - Possible New Balance athlete appearances ## Location New Balance Chicago Pop-Up (across from Fleet Feet South Loop) 1150 S Delano Court, Chicago, IL 60605 ## Registration No RSVP necessary - show up and have fun ## Partners Believe in the Run, New Balance, Maurten, LMNT

Chicago 26.2 Shakeout Run with Meb Keflezighi

### **Date:** Friday, October 10, 2025 **Time:** 08:00–10:00 (CDT) — doors at 08:00 **Venue:** 1150 S Delano Ct, Chicago, IL 60605, United States Join Read & Run Chicago, New Balance, Fleet Feet Chicago, and Olympian **Meb Keflezighi** for a Loop-based shakeout inspired by Meb’s book *26 Marathons*. The first 100 runners to arrive receive a free copy. ### Schedule - **08:00 - 08:30** - Doors open and check-in - **08:30 - 09:15** - Shakeout run - **09:15 - 10:00** - Book signing and photos with Meb ### Details - Route highlights the Chicago 26.2 experience - Post-run refreshments by **MUSH** - Giveaways from **SaltStick** and **sweaty ponytales** ### Registration - **Registration required** — [Sign up here](https://www.eventbrite.com/e/chicago-262-shakeout-run-with-meb-keflezighi-tickets-1645079459949) ### Location **1150 S Delano Ct** Chicago, IL 60605 United States ### Partners - Read & Run Chicago - New Balance - Fleet Feet Chicago - Meb Keflezighi - MUSH - SaltStick - sweaty ponytales

Endorphins Chicago Fuel Bar - Marathon Weekend

Endorphins Running presents a four-day marathon weekend pop-up celebrating the Chicago running community with complimentary fuel, coffee, exclusive merchandise, and partner activations throughout the weekend. ## Fuel Bar Hours **435 North Michigan Avenue** - Friday, October 10: 09:00-17:00 - Saturday, October 11: 08:00-17:00 - Sunday, October 12: 12:00-16:00 - Monday, October 13: 07:00-13:00 Free coffee, fuel, and partner activations available during all operating hours. NB Chicago 2025 hats available while supplies last. ## Daily Schedule ### Friday, October 10th **07:00-09:00:** Morning Shakeout Run 3-mile run powered by MUSH and BPN at the Fuel Bar location **18:00-20:00:** Ice Cream Party Protein ice cream samples from Frozen One ### Saturday, October 11th **10:00-12:00:** Morning Shakeout Run Fleet Feet South Loop (150 W Roosevelt Rd) Powered by New Balance and Believe In The Run ### Sunday, October 12th - Race Day **07:15:** Marathon Cheer Zone Mile 11 Runner's Left (230 W North Ave) **16:00-19:00:** Marathon After Party Electric Shuffle (488 N La Salle Drive) Free drink for finishers with medal ### Monday, October 13th - Marathon Monday Recovery day - Fuel Bar open for final morning ## Featured Offerings - Free NB Chicago 2025 hats (while supplies last) - Complimentary coffee and nutrition products from MUSH and BPN - Partner brand activations throughout the weekend - Limited edition recovery hoodies (pre-order September 29, 10:00 EST) - Exclusive NB x Endorphins shirts designed by community member ## Partners New Balance, MUSH, BPN, SHOKZ, Frozen One, Believe In The Run, Fleet Feet, Electric Shuffle

Endorphins Fuel Bar - Morning Shakeout Run

Start your Chicago Marathon weekend with a 3-mile shakeout run hosted by Endorphins Running and powered by MUSH and BPN. ## Details This early morning shakeout run provides runners with an opportunity to loosen up before race weekend activities begin. The 3-mile route departs from and returns to the Endorphins Fuel Bar location on North Michigan Avenue. ## What's Included - 3-mile guided run through downtown Chicago - Pre-run fuel samples from MUSH and BPN - Post-run coffee and refreshments at the Fuel Bar - Free Chicago 2025 hats while supplies last ## Meeting Point 435 North Michigan Avenue - Endorphins Fuel Bar ## Partners MUSH, BPN, Endorphins Running, New Balance

3RUN2 - Thursday Social Run

3RUN2 opens marathon weekend with an evening social run. Early arrival is encouraged. ### Schedule - **18:30** – Social run from Goose Island Taproom ### Features/Services - Community-paced run - Light bag drop for out-of-towners - Early arrival recommended ### Registration - Please sign up in advance: [Google Form](https://docs.google.com/forms/d/e/1FAIpQLSfGqqxrWBnaCl2U02NElbnQoMwxZRIyJcmYu9BX55_LbagKcw/viewform) ### Location **Goose Island Taproom** 1800 W Fulton St Chicago, IL 60612 ### Partners - New Balance (@newbalance @newbalancerunning) - Shokz (@shokzusa) - Goose Island (@gooseislandchicago @gooseisland)

New Balance Run House Run House Watch Party

New Balance Run House becomes a critical support station at KM 34 on marathon day. This is where it hurts - when legs are heavy and the finish line still feels like a dream. The watch party provides essential energy and encouragement for runners pushing through the hardest kilometers. ## Event Details - Marathon watch party at KM 34 - Start time: 09:00 - No RSVP needed - just come by - With the runners, for the runners ## Features/Services - Cheering station for runners - Music and energy - Free drinks and snacks - Spirit-lifting atmosphere - Support when runners need it most - Help turn pain into power ## Registration No RSVP needed - open to all ## Location Kranzler Eck Kurfürstendamm 22 Berlin (Marathon KM 34) ## Partners - New Balance

New Balance Run House Mobility and Movement

The day before the big race, New Balance Run House hosts specialized mobility sessions to prepare runners for optimal performance. Led by Körper Kreuzberg, these exclusive sessions are designed to unlock mobility, ease tension, and ensure race day readiness. ## Session Details - Three exclusive sessions available - Duration: 45 minutes per session - Sessions between 12:00-15:00 - Led by Körper Kreuzberg ## Features - Pre-race mobility work - Tension release techniques - Movement optimization - Race day preparation - Professional guidance from Körper Kreuzberg ## Registration RSVP required - spots are limited ## Location Kranzler Eck Kurfürstendamm 22 Berlin ## Partners - New Balance - Körper Kreuzberg

New Balance Run House presents Midnight Miles Berlin Edition

New Balance Run House hosts Midnight Miles Berlin, a distinctive night run experience during marathon weekend. Led by RadRace, this urban running event combines high energy, good vibes, and authentic Berlin-style night running culture. ## Event Details - Night run format - Led by RadRace - Start time: 19:00 - Urban running experience ## Features - High energy Berlin-style night run - Urban running vibes with music - Community atmosphere - Free drinks and snacks - New Balance test gear available - Unique night running experience ## Registration RSVP required - spots are limited ## Location Kranzler Eck Kurfürstendamm 22 Berlin ## Partners - New Balance - RadRace

New Balance Makers Space Workshop: Get Race Ready

New Balance Run House presents creative workshops where runners can design their own race day outfits. Led by Josefina Studio, these hands-on sessions allow participants to create custom gear that combines performance with personal style. ## Workshop Details - Duration: 45 minutes per session - Multiple sessions between 13:00-17:00 - Led by Josefina Studio - Design your own race day outfit ## Features/Services - Hands-on creative workshop - Professional guidance from Josefina Studio - Custom race day outfit design - Materials and tools provided - Stand out with performance and style ## Registration RSVP required - spots are limited ## Location Kranzler Eck Kurfürstendamm 22 Berlin ## Partners - New Balance - Josefina Studio

New Balance Community Clubhouse and Kiosk - New Balance Running Berlin Marathon Week

**Locations:** Multiple venues across Berlin **Website:** [newbalance.de/berlin-marathon-2025](https://www.newbalance.de/en/berlin-marathon-2025.html#FindOutMore) New Balance transforms Berlin during marathon weekend with three distinct activation spaces offering community runs, gear testing, and race day support throughout the city. ### Venues & Features #### NB Clubhouse **Location:** Highsnobiety Store, Unter den Linden 40, 10117 Berlin **Position:** Steps from the marathon finish line Weekend activation space featuring: - Treadmill Challenge (Sunday) - match 6:15/km pace to win exclusive merchandise - Cheer sign workshop station - All-day Fuel Bar with refreshments - Community meetup space - Connection point for Berlin's running community **Hours:** - Saturday: 13:00-19:00 - Sunday: 13:00-17:00 #### NB Clubhouse Kiosk **Location:** Outside Highsnobiety Store, Unter den Linden 40 Community hotspot offering: - Free coffee on race weekend - Meeting point for weekly runs - Partner activations - Sessions for all paces and levels **Hours:** - Friday: 11:00-16:00 - Saturday: 13:00-18:00 - Sunday: 09:00-17:00 ### Other locations #### NB Run House **Location:** Kranzler Eck, Kurfürstendamm 22, 10719 Berlin **Position:** Directly on the marathon course between KM 34-35 The main hub for runners featuring an immersive four-day experience with: - Treadmill test shoe experience - Mobility workshops for race preparation - Social runs with local running groups - Gear personalization station - Cheer sign creation workshop - FuelBar with snacks and drinks - Nail preparation services - Photo opportunities **Hours:** - Thursday-Friday: 11:00-19:00 - Saturday: 10:00-19:00 - Sunday: 09:00-15:00 ### Special Services #### Medal Engraving Free medal engraving service available at New Balance Berlin stores to commemorate your marathon achievement. ### Activities Throughout the Weekend - Daily social runs for all levels - Treadmill testing experiences - Mobility and preparation workshops - Gear customization opportunities - Cheer sign creation stations - Community meetups and networking - Race day support and celebration - Refreshments and recovery zones ### Registration All activities are open to the public during stated hours. No advance registration required. ### Partners Event presented by New Balance in collaboration with Highsnobiety and local Berlin running communities.

New Balance Run House Opening Run

New Balance celebrates the opening of their Run House with an official 7km group run during Berlin Marathon weekend. The run will be led by LOAD running crew at a conversational pace, creating a community atmosphere for runners of all levels. ## Event Details - Distance: 7km - Pace: Conversational - Run leaders: LOAD running crew - Start time: 19:00 ## Features/Services - Group run experience - Professional run leaders - Exclusive New Balance shirt for first 150 participants - Marathon weekend community celebration ## Registration RSVP required - spots are limited ## Location Kranzler Eck Kurfürstendamm 22 Berlin ## Partners - New Balance - LOAD Running

New Balance Run House - New Balance Running Berlin Marathon Week

**Locations:** Multiple venues across Berlin **Website:** [newbalance.de/berlin-marathon-2025](https://www.newbalance.de/en/berlin-marathon-2025.html#FindOutMore) New Balance transforms Berlin during marathon weekend with three distinct activation spaces offering community runs, gear testing, and race day support throughout the city. ### Venues & Features #### NB Run House **Location:** Kranzler Eck, Kurfürstendamm 22, 10719 Berlin **Position:** Directly on the marathon course between KM 34-35 The main hub for runners featuring an immersive four-day experience with: - Treadmill test shoe experience - Mobility workshops for race preparation - Social runs with local running groups - Gear personalization station - Cheer sign creation workshop - FuelBar with snacks and drinks - Nail preparation services - Photo opportunities **Hours:** - Thursday-Friday: 11:00-19:00 - Saturday: 10:00-19:00 - Sunday: 09:00-15:00 #### NB Clubhouse **Location:** Highsnobiety Store, Unter den Linden 40, 10117 Berlin **Position:** Steps from the marathon finish line Weekend activation space featuring: - Treadmill Challenge (Sunday) - match 6:15/km pace to win exclusive merchandise - Cheer sign workshop station - All-day FuelBar with refreshments - Community meetup space - Connection point for Berlin's running community **Hours:** - Saturday: 13:00-19:00 - Sunday: 13:00-17:00 #### NB Clubhouse Kiosk **Location:** Outside Highsnobiety Store, Unter den Linden 40 Community hotspot offering: - Free coffee on race weekend - Meeting point for weekly runs - Partner activations - Sessions for all paces and levels **Hours:** - Friday: 11:00-16:00 - Saturday: 13:00-18:00 - Sunday: 09:00-17:00 ### Special Services #### Medal Engraving Free medal engraving service available at New Balance Berlin stores to commemorate your marathon achievement. ### Activities Throughout the Weekend - Daily social runs for all levels - Treadmill testing experiences - Mobility and preparation workshops - Gear customization opportunities - Cheer sign creation stations - Community meetups and networking - Race day support and celebration - Refreshments and recovery zones ### Registration All activities are open to the public during stated hours. No advance registration required. ### Partners Event presented by New Balance in collaboration with Highsnobiety and local Berlin running communities.

Runlimited™ – Spill The Beans w/ Mikey Kratzer

Runlimited™ – Spill The Beans w/ Mikey Kratzer by New Balance, runlimited

Runlimited™ – 10km Run w/ Mikey Kratzer

Runlimited™ – 10km Run w/ Mikey Kratzer by New Balance, runlimited

Runlimited™ –  Lucky Relay Powered by New Balance

Runlimited™ –  Lucky Relay Powered by New Balance by New Balance, runlimited

Community Service

Community Service by -cadence, Circus, Distance, Grove Lane, Jolie Foulée, Legs, Maurten, New Balance

Community Service – TSP Atacama Film Screening (Invite Only)

Community Service – TSP Atacama Film Screening (Invite Only) by Grove Lane, New Balance

Ali on the Run Show LIVE, Presented by New Balance & Fleet Feet Chicago

Top 4 Running Run Your Way Event with New Balance