New Balance × Sports Direct Shakeout Run

A pre-race shakeout at Sports Direct's Oxford Street flagship, hosted with New Balance and run-crew partners NOV and Sexy Pace. Shop the Official TCS London Marathon 2026 New Balance apparel + footwear range, try on shoes (first come, first served), then head out for an easy 5K loop before back-to-store cheer-sign making and refreshments.

Good to know:

• Eventbrite RSVP required; free event
• Shoe trials in the 18:00–18:30 bag-drop window (first come, first served)
• Venue: Sports Direct, 150/154 Oxford St, W1D 1ND (nearest: Tottenham Ct Rd / Oxford Circus)