Marathon Weekend

This is the New York City Marathon 2025 archive. See 2026 instead.

Pop-ups & Expo at the New York City Marathon 2025

Updated

27 pop-ups are happening around the New York City Marathon 2025, October 25 – November 1, from Hyperice, New Balance, Fleet Feet and more.

Open MapAll Events

Saturday, 25 Oct

Sunday, 26 Oct

Monday, 27 Oct

Tuesday, 28 Oct

Wednesday, 29 Oct

Thursday, 30 Oct

Friday, 31 Oct

Saturday, 1 Nov

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Pop-ups & Expo by the numbers

Events listed
27
Brands
44
Earliest start
7:00 AM
Busiest day
Thursday, Oct 30
Run multiple days
26

What are pop-ups?

Race-week pop-ups are the temporary stores, activations and expo stands that appear for the weekend and then vanish. This is where the limited kit, the customisation stations and the free coffee live. Most open for several days, so the quiet slots are early morning and late afternoon.

Good to know

When are the pop-ups at the New York City Marathon 2025?
The 27 we list run across October 25 – November 1, with the most on Thursday, Oct 30.
How early do they start?
The earliest start we hold is 7:00 AM. Times are shown in the event city's local timezone.
Where do they happen?
Across 26 venues. Each event page carries the address and a map.
Is anything open for more than one day?
26 of them run across multiple days, so they are worth a visit outside the race-morning rush.