This is the New York City Marathon 2025 archive.
Pop-ups & Expo at the New York City Marathon 2025
26 pop-ups are happening around the New York City Marathon 2025, October 25 – November 1, from Hyperice, New Balance, Fleet Feet and more.
Updated
See all 26 on the mapSaturday, Oct 253 events
- 8:00 AMCentral Park Run Club New York City Marathon Events 2025Central Park Boathouse, New YorkCentral Park Run ClubMulti-day
- 9:00 AMFleet Feet NYC - Marathon WeekendFleet Feet Columbus Circle, New YorkFleet Feet · ON · New Balance · Asics · Altra running · Saucony · HOKAMulti-day
- 9:30 AMCenter for Beginners: 2025 NYC Marathon Run & Meditate Shop by Minor Planet and Homerun138 Eldridge St, New York, NY 10002, USA, New YorkMinor Planet · Homerun NYCMulti-day
Sunday, Oct 261 event
Monday, Oct 271 event
Tuesday, Oct 281 event
Wednesday, Oct 292 events
Thursday, Oct 309 events
- 9:00 AMCurrently Running NYC Marathon 2025 Popup2 Rivington St, New York, NY 10002, New YorkCurrently RunningMulti-day
- 10:00 AMHOKA Hub at the NYC Marathon ExpoJavits Center, New YorkHOKA · WahooMulti-day
- 10:00 AMNN Running Team New York City Marathon Popup Store 2025THE BLANC, New YorkMulti-day
- 11:00 AMRabbit NYC 2025 Marathon Weekend at Walker Hotel TribecaWalker Hotel Tribeca, New YorkRabbitMulti-day
- 12:00 PMBandit NYC Marathon Weekend Popup 2025 Run City489 Broome St, New York, NY 10013, USA, New YorkBanditMulti-day
- 2:00 PMRunna New York City Marathon HubRunna Race Hub, New YorkRunna · Maurten · Strava · HypericeMulti-day
- 6:00 PMMotivation Is In The Sauce: Lucia x CraftCorner of Spring & Elizabeth, New YorkCraftMulti-day
- 6:00 PMMental Athletic x Homerun NYC Issue 4 Launch and Popup47 Chrystie St, New York, NY 10002, USA, New YorkHomerun NYC · Nike · Mental AthleticMulti-day
- 7:00 PMEndorphins NYC Fuel Bar Marathon WeekendEndorphins NYC Fuel Bar , New YorkMush · Shopify · Endorphins Running · Shokz · New BalanceMulti-day
Friday, Oct 316 events
- 7:00 AMNike Running New York City Marathon Weekend SeriesNew York, NY, USA, New YorkNikeMulti-day
- 9:00 AMNo More Lonely Runs NYC 2025 Marathon Weekend15 E 40th St, New York, NY 10016, USA, New YorkPropel · Zappos · No More Lonely Runs · Garmin · Mush · Hyperice · ShokzMulti-day
- 11:30 AMUnder Armour NYC Marathon WeekendMcCarren Park Track, New YorkUnder ArmourMulti-day
- 12:00 PMNew Balance Run House NY25New Balance Run House, New YorkHyperice · New BalanceMulti-day
- 5:00 PMLululemon New York City Marathon Race Weekend Serieslululemon, New YorkLululemonMulti-day
- 8:00 PMSOAR X New York City Marathon 2025Rapha New York, New YorkSOARMulti-day
Saturday, Nov 13 events
- 9:00 AMFP Movement NYC Marathon WeekendFP Movement, New YorkFP MovementMulti-day
- 9:00 AMHarlem Run House NYC Marathon Weekend246 Malcolm X Blvd, New York, NY 10027, USA, New YorkHarlem Run House · Oakley · Brooks · Ciele Athletics · New York Road RunnersMulti-day
- 4:00 PMNYC MMMARATHON Popup by MMM Atletico213 Troutman St, Brooklyn, NY 11237, USA, New YorkMMM Atletico
Pop-ups & Expo by the numbers
- Events listed
- 26
- Brands
- 43
- Earliest start
- 7:00 AM
- Busiest day
- Thursday, Oct 30
- Run multiple days
- 25
Events per day
- 325
- 126
- 127
- 128
- 229
- 930
- 631
- 31
Pop-ups & Expo on the map
What are pop-ups?
Race-week pop-ups are the temporary stores, activations and expo stands that appear for the weekend and then vanish. This is where the limited kit, the customisation stations and the free coffee live. Most open for several days, so the quiet slots are early morning and late afternoon.
Good to know
- When are the pop-ups at the New York City Marathon 2025?
- The 26 we list run across October 25 – November 1, with the most on Thursday, Oct 30.
- How early do they start?
- The earliest start we hold is 7:00 AM. Times are shown in the event city's local timezone.
- Where do they happen?
- Across 25 venues. Each event page carries the address and a map.
- Is anything open for more than one day?
- 25 of them run across multiple days, so they are worth a visit outside the race-morning rush.