NYC Marathon Week 2026: shakeout runs, pop-ups and cheer zones

On 20 October, when we sent the New York edition of The Extra Mile, our calendar for NYC marathon week had 156 events. By Saturday 24 October it had 271. The race takes one day, Sunday 1 November. The week around it takes eleven, from Saturday 24 October to Tuesday 3 November.

83 of the 271 events belong to a pop-up or a brand house. Many of the shops cluster downtown, in SoHo, Tribeca and the Lower East Side. rabbit is back at the Walker Hotel for a second year, with six events of its own. Tracksmith is at The Brooklyn Circus on Canal Street and Brooks has a house on Lafayette Street. Miler and Rec Room sit a few blocks apart on Broome and Grand. All five run their own shakeouts or group runs. rabbit shuts its doors on race day to cheer at Mile 18.7. Bandit, on Broome Street last year, announces its 2026 pop-up on Monday 26 October, for the same Thursday to Monday.

The week opened on Saturday 24, when Tracksmith joined the city's crews for The Last 10, the traditional final 10-miler, which finished at the marathon finish line. Fleet Feet and ASICS ran Taper Town 10 from the Upper East Side the same morning. Center for Beginners is open on Eldridge Street from Sunday 25 until race day.

Everything on one map

Every pop-up, group run, talk, cheer zone and afterparty is on one map at marathon-weekend.com/nyc/2026, with each address, opening hours and sign-up. That page is the whole week. What follows is the shortlist.

How the week runs

Tuesday 27 October

Nike starts its race week with a women's night at the House of Innovation, which is full. Paragon Sports has New Balance and Garmin for an evening shakeout with pasta after. adidas and WayPoint run from Fleet Feet Columbus Circle to the finish line for a mindset session.

Wednesday 28 October

4x400 opens the Southbound 400 Photo Exhibition on Broome Street, with a party in the evening. On Athletics Club athletes take questions at Fleet Feet Columbus Circle. Vivobarefoot runs a loop through SoHo from its Lafayette Street store.

Thursday 29 October

The big opening day. Brooks, rabbit, Tracksmith, Rec Room, Elam and Miler all open. In the evening HOKA's Run the City leaves Fleet Feet Columbus Circle and Tracksmith launches its Brooklyn Circus capsule on Canal Street.

Friday 30 October

The busiest day before the race. 29 runs, among them SOAR's Progression Run at 06:30 and Peloton in Central Park at 18:30. Endorphins, HOKA, SOAR, New Balance, Harlem Run House and Club CELSIUS open. The evening has the Jorts Mile in Nolita, three pasta dinners and 11 parties.

Saturday 31 October

Halloween. 40 shakeouts, all but one of them starting by 11:00, plus the Abbott Dash to the Finish Line 5K from the United Nations at 08:45. Orchard Street Runners race about 13.1 miles through Manhattan after dark and Nike throws the finish-line party at Pier 17.

Sunday 1 November

Race day. 44 cheer zones from Sunset Park in Brooklyn to Mile 25.8 on West 59th Street, twelve of them on Fifth Avenue in Harlem. Twelve parties afterwards.

Monday 2 November

Medal Monday. Free engraving at lululemon, at Club CELSIUS and in the Bronx. Nike engraves at Nike Soho, the House of Innovation and Paragon. Tracksmith stamps posters all day.

Tuesday 3 November

Nike engraves medals until 19:00. Paragon and Nike throw the last party of the week in the evening.

Ten we would not miss

Brooks Hyperion House NYC. Brooks opens Hyperion House in SoHo with shoe customization, a photo room and DJ sets. Brooks Run Club hosts shakeouts on Friday and Saturday. Alli and Hallyn Bellairs host a spooky shakeout on Saturday afternoon. On Sunday and Monday the Mile 27 Celebration foils a finish time onto your bib.

Center for Beginners NYC Marathon Week. Minor Planet New York, Mikey Kratzer and Physical Recreation Services turn Minor Planet's Eldridge Street studio into eight days of poetry, breathwork, Qigong and shakeouts. The shop has a magazine by Japanese creatives, sold only here. Notes Running and Minor Planet open it with breathwork, a 7 km run and poetry. They end the training block with a bridge-to-bridge sunset run on Friday 30.

Rec Room Marathon Boutique. Running Supply, Running Wylder and The Sweat Lookbook open Rec Room on Grand Street, a boutique for running brands usually sold only online, with vintage marathon tees from the 1970s and 1980s. On Friday Pruzan and Athletics Archive host a run log workshop with Bit Klecker, then a talk with Janis Klecker and Lindsay Crouse.

HOKA Fly Station NYC. HOKA opens its Fly Station on North 5th Street in Williamsburg on Friday and Saturday, with tote customization, DJ sets and ultrarunner and chef Christopher LaMagna cooking in the afternoon. HOKA, World's Fair Run Crew and Black Distance host a Saturday shakeout from there, then HOKA and WFRC run a cheer station in Long Island City on race day.

Elam Rec Center NYC. Product Index and Elam Rec open the Elam Rec Center on East 9th Street, with the New York premiere of the Elam film 3 Years on a Stone on Thursday. Tempo Kits Group leads a shakeout on Friday. On Saturday Nomio hosts a panel with Olympic steeplechase silver medallist Evan Jager.

Bandit NYC Marathon Weekend Pop-Up. Bandit announces its 2026 pop-up on Monday 26 October, for the same Thursday to Monday as last year. In 2025 that was Run City on Broome Street, with a DIY shakeout on Saturday and medal portraits after the race.

Endorphins NYC Fuel Bar. Endorphins Running sets up a Fuel Bar at Bluestone Lane in Hudson Yards on Friday and Saturday, with free coffee and fuel for everyone who comes by and a New Balance x Endorphins item while supplies last. It also hosts two shakeouts, an ice cream run and a race-day cheer zone on Bedford Avenue in Williamsburg.

Saucony SPEEDEASY. Saucony opens SPEEDEASY on Ludlow Street with the after party for 3sixteen's Jorts Mile on Friday night. On Saturday 212 Athletic leads a wear-test shakeout of the new Endorphin Speed 6, then Carl Maynard moderates a panel on photographing race day.

Miler Running NYC Marathon Pop-up. Miler opens on Broome Street from Thursday to Saturday, with a Friday sale of more than 100 vintage NYC Marathon tees curated by Sportswhere. Its Grid City and Dirt City runs go out earlier in the week and the Athletics Archive journal launches there on Friday night.

rabbit Clubhouse NYC. rabbit brings its Clubhouse back to the Walker Hotel Tribeca, with shakeouts on Thursday with The Michael J. Fox Foundation and on Friday with PROOF Running. The shop has a singlet by Indigenous artist and ultrarunner Yatika Starr Fields, sold only here. On race day it closes so the crew can cheer at Mile 18.7 with Women Make Moves.

If you are running: the shakeout runs

74 shakeouts and 27 more group runs, with 20 shakeouts on Friday and 40 on Saturday. Most are an easy 5K or three miles with coffee or bagels after. Some are full already, so RSVP early. Every shakeout is on our NYC shakeout runs page.

With a bit of stardom. Brooks marathoner Clayton Young, the top American man in Chicago this month, leads the Brooks Run Club shakeout from SoHo on Saturday at 09:00. The No Bad Days and On shakeout runs from The Lot Radio in Brooklyn at 10:30 with On Athletics Club's Yared Nuguse, Sage Hurta-Klecker, Olli Hoare, George Beamish and Olivia Markezich. Tracksmith's 5K from Canal Street has Stephanie Bruce and Knox Robinson along at 09:30.

From Fleet Feet Columbus Circle. The busiest start line of the week. adidas goes on Tuesday at 18:15 with WayPoint and again on Friday at 08:30 with Legends in the Making. HOKA's Run the City on Thursday at 18:30 stops at the Upper East Side and Upper West Side stores. Saucony's Find Fast Friends on Friday at 18:30 has Peloton instructor Kirsten Ferguson. Fleet Feet's own shakeout on Saturday at 08:00 brings Altra, Maurten and KT Tape.

With something to eat. rabbit and PROOF stop at Sofia's Bagels on Friday at 09:00. Kane and 247 run three miles with Matt Choi from Edith's Sandwich Counter at 08:00 the same morning, then carb-load on breakfast sandwiches. Endorphins ends its Friday evening run at SWORL for soft serve.

Across the river. HOKA, World's Fair Run Crew and Black Distance leave the Fly Station in Williamsburg on Saturday at 10:00. Homerun and Mental Athletic, powered by Nike, run a 5K from Chrystie Street over to Homerun on Graham Avenue, setting off at 09:30. Runna's coaches lead a 5K from Pura Vida on Kent Avenue at 09:00, with breakfast and a goodie bag after.

In a crowd. Nike's community shakeout from 180 Maiden Lane in the Financial District on Saturday has pacers, then athlete talks and coffee until 13:00. lululemon's visualization run from Hudson Yards starts with a guided Root Purpose Analysis, then waves leave from 09:00. On Friday Apple runs three 5Ks through Central Park from Apple Fifth Avenue with Apple Fitness+ trainers.

Not a morning person. On Thursday, Goldwin and Minor Planet's breathwork and 5K from the Goldwin store in SoHo from 18:00. On Friday, Gymshark's 5K across NoHo at 17:30, Bombas' run and sign-making in the West Village at 18:00 and Peloton's shakeout from the marathon pavilion in Central Park at 18:30.

Races that are not the marathon

The MAD R.A.D Reckless 10K goes through Williamsburg on Thursday at 20:00, with no lottery and no qualifying time. 3sixteen's Jorts Mile with Saucony on Friday evening is one loop of Nolita in 100% cotton jorts, with cash prizes. The Abbott Dash to the Finish Line 5K on Saturday at 08:45 runs from the United Nations to the marathon finish and it is sold out. That night Orchard Street Runners close their Proto Series with the Proto Championship, about 13.1 miles from Morningside Heights to downtown on open streets, with checkpoints and no set route. Nike throws the finish-line party at Pier 17.

If you are watching: the 44 cheer zones

44 cheer zones on Sunday. Most of them are on our NYC cheer zone map, with the course and a switch for Sunday's subway lines. Fifth Avenue in Harlem is where to stand. The course crosses Brooklyn up to Greenpoint, cuts through Long Island City in Queens, runs up First Avenue to the Bronx and comes back down Fifth Avenue into Central Park. Twelve crews line Fifth Avenue between 131st and 107th Streets, Miles 21 to 23. Central Park Run Club calls it the toughest and loudest part of the course. To see your runner three times, cheer at Mile 8 in Fort Greene, take the subway to Mile 18, then walk over to Fifth Avenue for Mile 23.

Brooklyn, Miles 11.5 to 12.5. On and The Lot Radio turn 50 Bedford Avenue into Mile 12 with DJ Spinna and Las Flaquitas. Endorphins Running is a little earlier on Bedford, outside Horses & Divorces at about Mile 11.5. Peloton has back-to-back DJ sets at 12.5 in Greenpoint.

Queens, Mile 14. lululemon cheers outside Movement on 44th Drive. HOKA and World's Fair Run Crew cheer from Izakaya Noname on Vernon Boulevard until 12:00.

First Avenue, Miles 16.9 to 19. Ten crews in two miles. Shokz is first, at 16.9 on East 75th Street. rabbit and Women Make Moves hand out cowbells at 18.7 on East 106th Street. Nike and Old Man Run Club are at Mile 19 on East 116th Street.

The Bronx, Mile 20. Nike's zone with Boogie Down Bronx Runners is on the Grand Concourse at East 138th Street.

Fifth Avenue in Harlem, Miles 21 to 23. Nike and We Run Uptown are at Mile 21 on West 131st Street, with Endorphins a block down at 21.5. Harlem Run is at 124th Street as usual, with more than 70 members in the race. Central Park Run Club is at 116th Street and No More Lonely Runs at 107th.

The finish. New Balance has its own zone at Grand Army Plaza, about a mile from the line. From 19:00 Nike and LostBoys welcome the last finishers home at Mile 25.8 on West 59th Street.

If you need a sign, rabbit and Women Make Moves run a sign session at the Walker on Saturday from 12:30 and Brooks has a poster station at Paragon Sports from 11:00.

Pop-ups and brand houses

The pop-up shops exist only for marathon week. The brand houses, fuel bars and hubs are bases with their own runs, talks and parties. Several send a crew to the course on race day. The ten picks above are not repeated here. Every pop-up and most of the brand houses are on our NYC pop-ups page. Both lists run in the order things open. Dates, addresses and opening hours are on each event page.

The pop-up shops.

• Sweetfeet Marathon Weekend Pop-Up: Candy Shop Edition. An NYC Marathon collection sold only in person on the Bowery. The first 50 to the Friday shakeout with Takeoff get a hat or socks.
• Tracksmith NYC Marathon Weekend 2026. At The Brooklyn Circus on Canal Street, with a second base at the Brooklyn Trackhouse. Knox Robinson talks with Ouigi Theodore at the capsule launch on Thursday.
• SOAR x New York City '26. The SOAR X NYC Race Vest on Prince Street is sold only over marathon weekend. The Progression Run on Friday at 06:30 speeds up every 2 km.
• Rose Running Division x FSP Outdoors Pop-Up Shop. One evening at Greenpoint Tattoo Co on Friday, with a 5K at 18:00, then exclusive drops and a party.
• District Vision NYC Marathon Pop-Up Shop. With New Balance on Canal Street. Its first posted event is a shakeout run and meditation on Saturday at 09:00.

Houses, hubs and fuel bars.

• Paragon Sports NYC Marathon Week. Marathon week at the Broadway store. ASICS presses your name onto your race-day shirt while you wait, for free. Nike engraves medals on Monday and Tuesday.
• Southbound 400 Photo Exhibition by 4x400. 4x400 shows its Southbound photos on Broome Street, with On and Slam Jam. It throws the Stage 3 Block Party on Friday.
• No More Lonely Runs NYC Marathon Fuel Stop. Free hydration, fuel and coffee on East 40th Street with Zappos, a Hyperice recovery zone and a HOKA cowbell customization bar on Saturday.
• New Balance Run House. At Ideal Glass Studios by Washington Square Park, with a film made with NYRR and a studio to personalize race-day kit.
• Harlem Run House presented by NYRR. Gear and recovery tools on Malcolm X Boulevard. It is the base for Harlem Run's weekend.
• Club CELSIUS NYC. Four days in Williamsburg for over-18s, from a dating and comedy mixer on Friday to medal engraving on Monday.

Off your feet

Five live podcasts. Emily Abbate records Hurdle twice. Melissa Jefferson-Wooden joins her at Nike on Tuesday, which is full. Nnenna Lynch, the first Black woman to chair the board of New York Road Runners, joins her at Tracksmith's Women Run NYC on Thursday. On Friday Fleet Feet Brooklyn hosts The Run Better Lab at 15:30 and Ali Feller records the Ali on the Run Show with New Balance and Jordan Litz at Jazz at Lincoln Center at 17:00, which is sold out. Marathon Handbook Live is at the Jerry Orbach Theater on Saturday from 14:00.

The talk to plan around is Conner Mantz, the American record holder in the marathon, with Chris Chavez of CITIUS MAG at Super Runners on Friday at 13:00, two days before he races. On Wednesday On Athletics Club athletes do a Q&A and autographs at Chasing Cloud 9.

For dinner, Nike turns a Chelsea school cafeteria into a pasta night on Friday, which is full. On Saturday the American Museum of Natural History serves pasta in its Food Court with a planetarium show. Eataly Flatiron has two seatings.

Openings and afterparties

Friday is the night out, with the Jorts Mile after party at SPEEDEASY, the rabbit welcome reception, the Athletics Archive launch at Miler and 4x400's block party on Broome Street.

Sunday has twelve. The official one is Victory Lap at Terminal 5 from 19:00, 21+, with the 2026 champions. Before that, Release Recovery and Reebok take Ascent Lounge at Columbus Circle from 14:00 and No More Lonely Runs serves pizza at its Fuel Stop from 17:00. Harlem Run takes over Angel of Harlem from 19:00 and Club CELSIUS has Bryce Alakai live in Williamsburg from 20:00. The rest are on the map.

Recovery and Medal Monday

From 11:00 on Sunday Tracksmith stamps finish times on a free poster in three places, the closest at the Envoy on 77th Street and Columbus Avenue, right off the finish line. Fleet Feet runs a Recovery Lounge with massages at the New Balance Run House from 13:00. Nike starts free engraving at Nike Soho and the House of Innovation from 15:00 and keeps going until Tuesday.

Monday is Medal Monday. lululemon engraves for free at its Fifth Avenue flagship from 09:00 with DJ Nique. It expects waits all day. Fleet Feet and ASICS offer engraving and medal portraits at Columbus Circle from 09:00 and Nike adds Paragon Sports from 11:00. Bronx Medal Monday returns for a fourth year at the Andrew Freedman Home on the Grand Concourse, with free engraving, portraits and massage. Club CELSIUS engraves in Williamsburg with Molly Seidel there. For a portrait, the On store in Flatiron has Agaton Strom from 10:00 and Brooks has Jordin De La Rosa at Brooklyn Running Co. in Park Slope. rabbit stamps a limited-edition poster with your official time at the Walker.

To get the legs moving, Peloton Studios on West 33rd Street has a recovery zone, bib framing and a 30-minute Focus Flow with Mariana Fernández at 14:30. Harlem Run runs and walks from its house at 19:00.

The rest of the week

This is the overview. Each kind of event also has its own guide for NYC 2026: shakeout runs, group runs, pop-ups, cheer zones, talks, after parties, recovery and medal engraving. Everything, on one map, is at marathon-weekend.com/nyc/2026.

Updated daily until race day.